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    Welcome To Samsung: Submitted by Soumitra Kr. Das Section - SE4 Roll No. - 60 in The Guidance of Prof Madhu C. Bahl

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    Asish Taru Saha
    Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like shipbuilding and electronics manufacturing in the 1960s-1970s. Samsung Electronics was established in 1969 and now produces electronics like TVs, phones, and refrigerators. Samsung has grown into a global electronics leader, becoming the world's largest memory chip and second largest semiconductor manufacturer. It is a major sponsor of sports events and the Olympics.

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    Welcome To Samsung: Submitted by Soumitra Kr. Das Section - SE4 Roll No. - 60 in The Guidance of Prof Madhu C. Bahl

    Uploaded by

    Asish Taru Saha
    91 views9 pages
    Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like shipbuilding and electronics manufacturing in the 1960s-1970s. Samsung Electronics was established in 1969 and now produces electronics like TVs, phones, and refrigerators. Samsung has grown into a global electronics leader, becoming the world's largest memory chip and second largest semiconductor manufacturer. It is a major sponsor of sports events and the Olympics.

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    Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like shipbuilding and electronics manufacturing in the 1960s-1970s. Samsung Electronics was established in 1969 and now produces electronics like TVs, phones, and refrigerators. Samsung has grown into a global electronics leader, becoming the world's largest memory chip and second largest semiconductor manufacturer. It is a major sponsor of sports events and the Olympics.

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    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    91 views9 pages

    Welcome To Samsung: Submitted by Soumitra Kr. Das Section - SE4 Roll No. - 60 in The Guidance of Prof Madhu C. Bahl

    Uploaded by

    Asish Taru Saha
    Samsung was founded in 1938 in Korea as a trading company. It expanded into industries like shipbuilding and electronics manufacturing in the 1960s-1970s. Samsung Electronics was established in 1969 and now produces electronics like TVs, phones, and refrigerators. Samsung has grown into a global electronics leader, becoming the world's largest memory chip and second largest semiconductor manufacturer. It is a major sponsor of sports events and the Olympics.

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    Download as pptx, pdf, or txt
    of 9

    Welcome to

    SAMSUNG

    Submitted by
    Soumitra Kr. Das
    Section – SE4 In The Guidance of
    Roll No. – 60 Prof Madhu C. Bahl
    HISTORY OF SAMSUNG
     In 1938 the Samsung’s founder Byung-Chull Lee set up a trade
    export company in Korea, selling fish, vegetable and fruit to China.
     1958 onwards Samsung began to expand into other industries such
    as financial, media, chemicals and ship building throughout the
    1970’s.
     1969 Samsung Electronics was establish producing what Samsung
    is most famous for T.V., Mobile, Refrizarator etc.
     1987 founder and chairman, Byung-chull Lee passed and Kin-Hee
    took over has chairman.
     In the 1990’s Samsung began to expand globally building factories
    in the US, Britain, Germany, Mexico, Spain and China until 1997.
    HISTORY OF SAMSUNG Contd.
     In 1997 nearly all Korean business shrunk in size and
    Samsung was no exception.
     In 1993 Samsung developed the lightest mobile phone
    of it’s era. The SCH-800 and it was available on CDMA
    network.
     The developed smart phones and a phone combined
    mp3 player towards the end of the 20th century.
     Samsung had made steady growth in the mobile
    industry and are currently second but competitor Nokia
    is ahead with more than 100% increase in shares.
    Profile of Samsung Company
    Samsung Electronics Co. LTD. is a global leader in semiconductor,
    telecommunication, digital media and digital convergence sales
    approximately US$105 Billion in 2007.
     Popular profile of samsung—
     Dipesh Shah – VP.
     Sameena Muzaffarullah – Samsung.
     Yulia Okuneva – HR Task Manager International Recruitment.
     Nimisha Gupta – Senior Executive HR.
     Vicky Chauhan – Computer operator.
     New Hires and recent promoting at Samsung –
     Tolga Sodaka – Sales Manager.
     Pulkit Sethi – Lead Engineer.
     Hyun Min Go – Manager.
    Samsung Electronics
     Growth:
     In 2000, business week rated Samsung as 20th on its list global brand.
     In January 2007 brand finance ranked the company as the No. 1 global
    brand in electronics.
     The semiconductor division of Samsung electronics in the world largest
    memory chip and 2nd largest semiconductor manufacturer worldwide.
     Business Area:

    Samsung Group Advertisement in


    headquarters at HongKong
    Samsung Town, Seoul.
    Samsung Electronics Contd.
    Products:
    Samsung Electronics manufactures products in a no. of categories.
     Semiconductor: DRAM, SDRAM, Flash memory.
     Hard drives.
     Digital Display: LCD Display, LED display, Plasma display,
    OLED Display.
     Home Electronics: T.V.s, DVD, Blue-ray, Home Cinema System,
    Set top Boxes.
     Mobile Device: Mobile Phone, mp3 Player, Digital Camera.
     Computing Products: Monitors, Laptop, UMPCs, CD & DVD.
     Home Appliances: Refrigerators, Washing Machines, Micro
    Oven.
    Sports Sponsorship
    Samsung super league with federation Equestre International
    French and the FEI Nations Cup, the world oldest and best
    renowned equstrian series.
    Samsung has spent more than $6 Billion since 1998 on
    marketing sponsoring the last five Olympics and erected a
    large video sign in times square in 2002.
    Samsung is very involved in Asian games.
    Samsung owners the professional football club Suwon
    Samsung Blue Wings, the base ball team Samsung lions, the
    basket ball team Seoul Samsung Thunders, the women basket
    ball team Samsung Bichui and volleyball team Samsung Blue
    Fangs is South Korea.
    Sports Sponsorship Contd.
    In 2005 Samsung signed the biggest sponsor ship in
    English football history with premiership team
    Chelsea.
    On January 15,2009 Samsung signed a three year with
    the Brazilian football league team Palmeiras.
    Olympic:
    o Samsung first become a full sponsor of the Olympic games
    during the Nagano Olympic winter games in 1998.
    o In 1997 Samsung concluded a top the Olympic partner
    sponsorship contract with the IOC.
    THANK
    YOU

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