Overview of Research Methodology

OVERVIEW OF
RESEARCH METHODOLOGY
Course Name: Research Methodology, Course Code: COC532,
Total number of hours: 60, Credits: 4
Course Objectives: By the end of the course the learner will be able:
1. Explain the overall process of designing a research study from its inception to its report
2. Discuss the primary characteristics of quantitative research and qualitative research
3. Conduct a literature review for a scholarly educational study
4. Critically analyze research methodologies identified in existing literature
5. Develop a comprehensive research methodology for a research question
6. Organize and conduct research in a more appropriate manner
7. Discuss ethical issues in educational research, including those issues that arise in using
quantitative and qualitative research
Unit 1: Introduction to Research: Hours: 10
Meaning, Objectives, Types of research, significance of research, research process, criteria

of good research, Review of Literature, Identification, selection and Defining research
problem.
Unit 2: Research and Sampling Design Hours: 12
Meaning, Need for research design, features of a good design, Different Research Designs.
Sampling Design: Census and sample survey, steps in sampling design, criteria of selecting
a sampling procedure, characteristics of a good sample design, different types of sampling
designs- Probability and Non-Probability Sampling Design, Sampling v/s Non-Sampling
Error; Determination of Sample Size.
Unit 3 : Data Collection, measurement and scaling Hours: 10
Qualitative methods of data collection, attitude measurement and scaling-types of measurement scale, attitude,
classification of scales - Single Item v/s Multi Item Scales, Comparative v/s Non-Comparative scales, Continuous
Rating Scales; Criteria for Good Measurement, questionnaire design.
Unit 4: Data Processing and Analysis Hours: 20
Data Preparation, Field Validation, Data editing, Coding, Content Analysis, Classification and Tabulation of Data.
Basic data analysis: Descriptive Statistics, Univariate and Bivariate Statistical Analysis (concepts), Parametric &
Non-Parametric Tests; Null & Alternative Hypothesis, Error in Testing of Hypothesis, Critical Region, Degrees of
Freedom, One Tailed & Two Tailed Tests, Standard Error; Procedure for Testing of Hypothesis. Parametric test, Non
parametric test. Data analysis using SPSS
Unit 5: Research Report Writing Hours: 8
Ethics in research – plagiarism, Types of Research Report, Report Structure, Report Writing: Report Formulation,
Citation and Referencing styles Guidelines for effective Documentation and visual representation (Graphs) and
Research Briefing –Oral Presentation
Essential Readings
1. Kothari C.K. (2004). Research Methodology – Methods and Techniques. New Delhi: New Age
International
http://www.modares.ac.ir/uploads/Agr.Oth.Lib.17.pdf
2. Deepak Chawla, Neena Sondhi. Research Methodology Concepts and Cases. Vikas Publishing.
http://www.research-excellence.com/ebooks/Research%20Methodology%20-%20Concepts
%20&%20Cases.pdf
Unit 1
Introduction to
Research
Join at
slido.com What is Research?
#Y599
UNDERSTANDING RESEARCH
Informal
Research Formal Research
Research
APPLY OF
STUDY OF KNOWLEDGE TO
TO SOLVE PROBLEM
FACTS RESOLVE THE
PROBLEM
RE+ SEARCH= RESEA
RCH
RESEARCH IS A PROCESS THROUGH WHICH NEW KNOWLEDGE IS

DISCOVERED.
IT IS A SYSTEMATIC INVESTIGATION TO FIND ANSWERS TO A
PROBLEM ( BURNS,1994)
BUSINESS RESEARCH
Business research is a process of acquiring detailed information of
all the areas of business and using such information in maximizing
the sales and profit of the business.
Join at WHAT ARE THE SOURCES OF
slido.com
#Y599 RESEARCH PROBLEMS
PEER REVIEWED JOURNAL
https://clutejournals.com/index.php/JABR
/article/view/10303/10355
COMPONENT OF RESEARCH
WHAT WHY HOW

Purpose/Objectives of Research
● To gain familiarity with a phenomenon or to achieve new
insights into it .
● To portray accurately the characteristics of a particular
individual, situation or a group
● To determine the frequency with which something occurs
or with which it is associated with something else
● To test a hypothesis of a causal relationship between
variables
Significance/Importance Of
Research
● Research inculcates scientific and inductive thinking and it promotes the
development of logical habits of thinking and organisation.
● Research provides the basis for nearly all government policies in our
economic system.
● Research has its special significance in solving various operational and
planning problems of business and industry.
● Research is equally important for social scientists in studying social
relationships and in seeking answers to various social problems.
SIGNIFICANCE OF
RESEARCH
To those students who are to write a master’s or Ph.D. thesis, research may
mean a careerism or a way to attain a high position in the social structure;
To professionals in research methodology, research may mean a source of

livelihood;
To philosophers and thinkers, research may mean the outlet for new ideas
and insights;
To literary men and women, research may mean the development of new
styles and creative work;

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OVERVIEW OF

Meaning, Objectives, Types of research, significance of research, research process, criteria

Unit 2: Research and Sampling Design Hours: 12

Unit 4: Data Processing and Analysis Hours: 20

Unit 5: Research Report Writing Hours: 8

RESEARCH IS A PROCESS THROUGH WHICH NEW KNOWLEDGE IS

WHAT WHY HOW

To professionals in research methodology, research may mean a source of

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