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    Presentation On OTT Platform

    Uploaded by

    Aaditya Bhardwaj
    VTV Studio is a joint venture between Canadian and Israeli investors focusing on the North American OTT market and expanding to Latin America in 2021. They offer a white-label solution for content owners with 25 OTT channels across 5 platforms. A case study found that gaming channels on VTV's platform had higher install and viewing rates compared to content-only channels. Gaming channels also saw better retention of existing users. For marketers, the document suggests gaming channels provide better advertising opportunities due to context and relevant audiences, and can be part of inbound marketing campaigns alongside content to improve performance.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Presentation On OTT Platform

    Uploaded by

    Aaditya Bhardwaj
    862 views10 pages
    VTV Studio is a joint venture between Canadian and Israeli investors focusing on the North American OTT market and expanding to Latin America in 2021. They offer a white-label solution for content owners with 25 OTT channels across 5 platforms. A case study found that gaming channels on VTV's platform had higher install and viewing rates compared to content-only channels. Gaming channels also saw better retention of existing users. For marketers, the document suggests gaming channels provide better advertising opportunities due to context and relevant audiences, and can be part of inbound marketing campaigns alongside content to improve performance.

    Original Description:

    How OTT has disrupted traditional media?

    Original Title

    presentation on OTT platform

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    VTV Studio is a joint venture between Canadian and Israeli investors focusing on the North American OTT market and expanding to Latin America in 2021. They offer a white-label solution for content owners with 25 OTT channels across 5 platforms. A case study found that gaming channels on VTV's platform had higher install and viewing rates compared to content-only channels. Gaming channels also saw better retention of existing users. For marketers, the document suggests gaming channels provide better advertising opportunities due to context and relevant audiences, and can be part of inbound marketing campaigns alongside content to improve performance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    862 views10 pages

    Presentation On OTT Platform

    Uploaded by

    Aaditya Bhardwaj
    VTV Studio is a joint venture between Canadian and Israeli investors focusing on the North American OTT market and expanding to Latin America in 2021. They offer a white-label solution for content owners with 25 OTT channels across 5 platforms. A case study found that gaming channels on VTV's platform had higher install and viewing rates compared to content-only channels. Gaming channels also saw better retention of existing users. For marketers, the document suggests gaming channels provide better advertising opportunities due to context and relevant audiences, and can be part of inbound marketing campaigns alongside content to improve performance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10
    At a glance
    Powered by AI
    Some of the key takeaways are that gaming channels on OTT platforms tend to have higher installation and retention rates compared to regular content channels. Gaming channels also see higher average viewing times per user. This leads to better return on investment for gaming channels.

    The document mentions that gaming channels have higher installation rates, retention of existing users, and average time spent per viewer compared to regular content channels. Gaming channels are also noted to provide better opportunities to present advertising materials due to the context and relevant age groups of gaming audiences.

    The document states that VTV Studio provides a white-label solution for content owners, allowing them to launch their own OTT channels across 5 different platforms. It focuses on the North American market but is expanding into Latin America in 2021 by providing 25 OTT channels.

    www.vtv.

    studio
    Annual International Marketing
    Conclave 2020

    [email protected]
    12/09/20
    1 A bit about us

    [email protected] www.vtv.studio
    VTV Studio

    www.vtv.studio
    Joint Venture between Canadian and Israeli investors and developers.
    • Focusing on the North-American market.
    • Expanding into LatAm – 2021.

    White-Label
    25 OTT Growing into
    Solution for 5 Platforms
    channels new markets
    Content Owners

    [email protected]
    2 Gaming on OTT- Case Study

    [email protected] www.vtv.studio
    VTV Experience

    www.vtv.studio
    Gaming enjoy higher install rate, as well as higher retention and organic user rates.

    Avg. Monthly Installs – H1 2020


    10000

    9000

    8000

    7000

    6000

    5000
    Installs

    4000

    3000

    2000

    1000

    0
    Breakout Breakout Breakout Free Poko Keep Up Sports The Mine Feel Free Mr. Content VTV VTV Game DIY VTV VTV
    1 2 3 Movies Challenge Channel Bubble Sweeper to Enjoy Mahjong Portal Health Celebs Portal Channel News Sports
    Game Channel News

    [email protected]
    Channel
    VTV Experience

    www.vtv.studio
    Avg Min Per Viewer (H1 2020).

    50

    45

    40

    35

    30

    25
    Avg. Time

    20

    15

    10

    0
    Breakout Free Poko Keep Up Breakout Breakout Feel Free Mine Mr. The Sports DIY Game VTV Content VTV VTV VTV
    1 Movies Challenge 2 3 to Enjoy Sweeper Mahjong Bubble Channel Channel Portal News Portal Celebs Sports Health
    Game News Channel

    Channel

    [email protected]
    VTV Experience

    www.vtv.studio
    Average of Returning Users per app type

    Avg Returning Useres


    • Gaming Channels gain better retention rate of existing users.
    • Combined with higher avg. time per user, makes up for better ROI.

    45%
    55%

    Game Content

    [email protected]
    • Average of the data for the H1 2020
    3 Bottom Line

    [email protected] www.vtv.studio
    www.vtv.studio
    For Marketers

    1. Gaming channels present better opportunities to present advertising materials.

    • Context of ads.
    • Relevant Age Groups.

    2. As part of inbound campaigns.

    • General context of gaming audiences.


    • Blogs
    • Forums

    3. Retention is key to improve performance.

    4. Gaming channels as complementary to content in grand strategy.

    [email protected]
    9
    THANK YOU!
    For more details:

    www.vtv.studio [email protected]

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