Organizational Study at Dev Optical Industries

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ORGANIZATIONAL STUDY AT

DEV OPTICAL INDUSTRIES


INTRODUCTION
 Dev Optical Industry is introduced by Mr. DAVID
WILLIAM
 The company mainly produce optical glasses /
spectacles
 The company produce high quality optical
 Different types of frames are being produced
 Dev Optical industry designs , manufactures and
repairs the most complex and innovative optical.
Ownership , License
& Finance
Mr.David William is the single owner of
the industry
He has been run the industry alone with
the help of (brother) Mr. Arul Dhas
License is permitted to the industry on
2009 when they introduce the company
Long term sources
Structure of Organisation

Owner

General
Manager

Finance Marketing Production Store


manager manager manager manager

Accounts Supervisor Store in


manager charge

Marketing Sales Man


Manager
Employees & Recruitment

There are 40 women employees & 30


men employees
Women employees are working for
hand made works like hinges
attachment & for joining temples (legs)
etc
External sources of recruitment
Training
Training has a specific goal of improving one’s
capability, capacity, productivity & performance
Appraisal
Pay of employee & compare it with target and plans
Analyse the factors behind work performance of
employee
Employors are in postion to guide the employee for
better performance
Product
Shell frame
Different types
Pieces in per box
Process
Product produce /
services
Milling

Inserting

Manufacturing Barrel section


Process
Polishing

Packing
MILLING
The cellulose acetate sheet is cut according to the required size.
Inside milling Outside milling Double head milling curvature
Hinges Temples

Inserting
Barrel
Drum polish course grinding fine grinding
Demo cutting Polishing
Packing
Raw Materials
Equipment
LOGO & SLOGAN

Look better and live better


Marketing
Product marketing -
promote to sell a specific product.

Channel distribution
Wholesales, retail &
distributor

Advertising
Marketing communication
 Sales promotion
It is a process of persuading
a short term tactic to boost sales
It is rarely suitable as a
method of building long term
customer loyalty
Sales promotion are aimed
at customer
Suggestion
Import technological machine
Company should find new market
for their product
Conclusion

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