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CRM Design Guide: Everything You'll Ever Need:)

This document provides guidelines and resources for the CRM design of OYO, including fonts, logos, mission statements, wireframes, and image repositories. It outlines specifications and examples for various widgets and banners that will appear in the new OYO app, website, push notifications, emails, and other customer relationship management communications. Templates and guidelines are provided for elements like main banners, offers, and flash sales to maintain a consistent brand design across mediums.

Uploaded by

Anisha Malla Anshu
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
60 views29 pages

CRM Design Guide: Everything You'll Ever Need:)

This document provides guidelines and resources for the CRM design of OYO, including fonts, logos, mission statements, wireframes, and image repositories. It outlines specifications and examples for various widgets and banners that will appear in the new OYO app, website, push notifications, emails, and other customer relationship management communications. Templates and guidelines are provided for elements like main banners, offers, and flash sales to maintain a consistent brand design across mediums.

Uploaded by

Anisha Malla Anshu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CRM

DESIGN
GUIDE
Everything you’ll ever need :)
Font, Logos, Mission, Guidelines, Wireframes,
Image Tank, Content Collection & Repository
OYO Font : Metric | Download Font : http://bit.ly/2KOVVxN
OYO Logo | Download Here : http://bit.ly/31yLHHC
All OYO Logos | Download Here : http://bit.ly/2Ki6SrY
OYO Mission & Guidelines | Download here : http://bit.ly/2WEFXsj
Surbi Repository | Download here : http://bit.ly/2J3RqhR
Partner Logos | Download here : http://bit.ly/2Zn3K1z
Image Tank ( OYO Properties & Stock Images ): http://bit.ly/2IKUpde
Content Collection : http://bit.ly/2ML2TGD
Wireframes | Download here : http://bit.ly/2XgkHxe

OYO Assets ( Managed by Brand team) : http://bit.ly/2WHkmUV


Internal Shoot Images ( Managed by Brand team) : http://bit.ly/2F8RtpY
Mediums of CRM Coms
● New App
● Website
● CRM Coms ( Push / Email / Chrome Push/ Google Promocard etc )
NEW APP
Widgets / Banners New App

● Main Banner / Deal of the Day


● Referral Banner
● Wizard Banner
● Exciting Offers
● Weekend Getaways
● Latest at OYO / OYO Specials
● OYO Q
● Square Carousel ( Example : Limited Period Offer )
● Flash Sale
● Invite & Earn Page Banner
BG Colours New App

For Main Banner / Referral Banner / Square Carousel

For Exciting Offers : Choose any one of this

Open File :
bit.ly/2wRoQsV
1. Main Banner New App

Deal of the Day | Size : 700 x 175 | Under 50 kbs | 100 dpi

Follow the above examples :


1. Main Banner New App

Follow the above examples :


2. Referral Banner New App

Related to Referral Program | Size : 700 x 175 | Under 50 kbs | 100 dpi

Follow the above examples :


3. Wizard Banner New App

Wizard Flash Sale & Offers | Size : 700 x 175 | Under 50 kbs | 100 dpi

Colour Palette for Wizard Communications


3. Wizard Banner New App

Follow the above examples :


4. Exciting Offers New App

Includes all partner offers | Size : 400 x 295 | Under 50 kbs | 100 dpi

Create a new gradient only if partner demands something specific


Link to all partner logos : http://bit.ly/2Zn3K1z

Follow the above examples :


5. Weekend Getaways New App

Includes Countries & Getaway destinations | Size : 300 x 435 | Under 30 kbs | 100 dpi

Choose an image
that is darker from bottom from better visibility of
text i.e ‘Beaches’ or ‘Hills’
Refer app for this section
6. Latest at OYO / OYO Specials / Blog New App

Size : 400 x 230 | Under 30 kbs | 100 dpi

As there is a text box just below


these sections, keep minimum text
on the image otherwise it will look text
Heavy and cluttered.
7. OYO Q New App

Size : 700 x 324 | Under 50 kbs | 100 dpi

Follow the template.


Too much content and elements will look odd in this box.

Ask the stakeholder to limit the content to this template.


Use illustration like gift or the award like Phone. Laptop, speaker on the
right. And text on the left.
8. Square Carousel New App

Includes Limited Period Section (till now) | Size : 350 x 350 | Under 30 kbs | 100 dpi

Image

Can use this template for this section. Keep it minimal. Use awesome images.
All carousel should be in sync otherwise.
9. Flash Sale New App

Size : 700 x 324 | Under 50 kbs | 100 dpi


10. Invite & Earn Page Banner New App

Size : 800 x 325 | Under 50 kbs | 100 dpi

It needs to be curved from bottom as


per the UI Design by Product.
WEBSITE
1. Main Web Banner (comes on top) New App

Deal of the Day | Size : 1200 x 215 | Under 150 kbs | 100 dpi

Follow the above examples :


2. Web Carousel (web & mweb) New App

Size : 700 x 526 | Under 100 kbs | 100 dpi

This padding space works for both web and mweb till now.
Please confirm the web sizes from product team. It needs some fixes.
CRM COMS
1. Push Notif New App

Size : 600 x 300 | Under 50 kbs | 100 dpi

Get more
templates here

http://bit.ly/2XgkHxe
2. Email New App

Size : 1000 x 350 ( height can vary ) | Under 150 kbs | 100 dpi

Get more
templates here

http://bit.ly/2XgkHxe
2. Email New App

Examples of some emailer images


3. Chrome Push New App

Size : 600 x 400 | Under 50 kbs | 100 dpi

Download
templates here

http://bit.ly/2XgkHxe
4. Google Promocard New App

Size : 538 x 138 | Under 50 kbs | 100 dpi

Keep minimum or no text on the image


If offer is on the image then don’t write in in caption & vice versa
For anything else, please

REFER
SURBI
REPOSITORY
That’s it folks

THANK
YOU!

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