The document outlines a performance task that divides participants into three groups - top management, middle management, and supervisors - for a fried chicken restaurant chain. Top management will create a vision-mission-values statement. Middle management will develop a marketing plan focused on the 4 Ps (product, price, promotion, place) to increase customers. Supervisors will devise strategies using planning tools/techniques to remain competitive through their brand of fried chicken.
The document outlines a performance task that divides participants into three groups - top management, middle management, and supervisors - for a fried chicken restaurant chain. Top management will create a vision-mission-values statement. Middle management will develop a marketing plan focused on the 4 Ps (product, price, promotion, place) to increase customers. Supervisors will devise strategies using planning tools/techniques to remain competitive through their brand of fried chicken.
The document outlines a performance task that divides participants into three groups - top management, middle management, and supervisors - for a fried chicken restaurant chain. Top management will create a vision-mission-values statement. Middle management will develop a marketing plan focused on the 4 Ps (product, price, promotion, place) to increase customers. Supervisors will devise strategies using planning tools/techniques to remain competitive through their brand of fried chicken.
The document outlines a performance task that divides participants into three groups - top management, middle management, and supervisors - for a fried chicken restaurant chain. Top management will create a vision-mission-values statement. Middle management will develop a marketing plan focused on the 4 Ps (product, price, promotion, place) to increase customers. Supervisors will devise strategies using planning tools/techniques to remain competitive through their brand of fried chicken.
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PERFORMANCE TASK #2 – PLANNING &
DECISION MAKING YOU ARE PART OF THE MANAGEMENT TEAM OF A COMPANY OWNING A CHAIN OF RESTAURANTS, WHICH ARE WELL KNOWN FOR SELLING TASTY FRIED CHICKEN IN METRO MANILA.
FOR EACH GROUP , FORM YOURSELVES INTO THREE
GROUPS CORRESPONDING TO THE TOP MANAGEMENT ( PRESIDENT AND VICE PRESIDENT), THE MIDDLE MANAGEMENT, AND THE SUPERVISORS OF THE COMPANY. 1. THE TOP MANAGEMENT - WILL PREPARE OR MAKE A WRITE UP OF THE VISION-MISSION VALUES OF THE COMPANY. 2. THE MIDDLE MANAGEMENT - WILL PREPARE A WRITE UP OF THE COMPANY’S MARKETING PLAN TO INCREASE THE NUMBER OF CUSTOMERS OF THE CHAIN OF RESTAURANTS. • AS AN EXAMPLE, THE MARKETING PLAN WILL FOCUS ON THE 4 Ps IN MARKETING MIX---PRODUCT, PRICE, PROMOTION AND PLACE. 3. THE SUPERVISORS - WILL PREPARE DETAILED STRATEGIES ON HOW TO BE COMPETITIVE IN THEIR BRAND OF FRIED CHICKEN BY CHOOSING AMONG THE PLANNING TOOLS & TECHNIQUES. • USING YOUR WRITE-UPS, THE TOP MANAGEMENT GROUP, MIDDLE MANAGEMENT GROUP AND SUPERVISORS GROUP WILL PRESENT AND DESCRIBE THEIR SPECIFIC PLANS NEXT MEETING.
