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Introduction To International Business

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Sheena Abraham

The document discusses various approaches to international business - ethnocentric, polycentric, regiocentric, and geocentric. It also outlines characteristics of international business such as accurate and timely information, business size, and market segmentation. Key considerations for companies engaging in international business are host country monetary systems, cultural factors, languages, and business policies. Stages of internationalization include domestic, international, multinational, global, and transnational companies. Modes of entry consist of direct/indirect exporting, licensing, franchising, contract manufacturing, management contracts, turnkey projects, direct investment, joint ventures, and mergers & acquisitions.

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Introduction To International Business

Uploaded by

Sheena Abraham
107 views17 pages
The document discusses various approaches to international business - ethnocentric, polycentric, regiocentric, and geocentric. It also outlines characteristics of international business such as accurate and timely information, business size, and market segmentation. Key considerations for companies engaging in international business are host country monetary systems, cultural factors, languages, and business policies. Stages of internationalization include domestic, international, multinational, global, and transnational companies. Modes of entry consist of direct/indirect exporting, licensing, franchising, contract manufacturing, management contracts, turnkey projects, direct investment, joint ventures, and mergers & acquisitions.

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Introduction to International Business

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Introduction to International Business

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The document discusses various approaches to international business - ethnocentric, polycentric, regiocentric, and geocentric. It also outlines characteristics of international business such as accurate and timely information, business size, and market segmentation. Key considerations for companies engaging in international business are host country monetary systems, cultural factors, languages, and business policies. Stages of internationalization include domestic, international, multinational, global, and transnational companies. Modes of entry consist of direct/indirect exporting, licensing, franchising, contract manufacturing, management contracts, turnkey projects, direct investment, joint ventures, and mergers & acquisitions.

Copyright:

© All Rights Reserved
Download as PPT, PDF, TXT or read online from Scribd
Download as ppt, pdf, or txt
107 views17 pages

Introduction To International Business

Uploaded by

Sheena Abraham
The document discusses various approaches to international business - ethnocentric, polycentric, regiocentric, and geocentric. It also outlines characteristics of international business such as accurate and timely information, business size, and market segmentation. Key considerations for companies engaging in international business are host country monetary systems, cultural factors, languages, and business policies. Stages of internationalization include domestic, international, multinational, global, and transnational companies. Modes of entry consist of direct/indirect exporting, licensing, franchising, contract manufacturing, management contracts, turnkey projects, direct investment, joint ventures, and mergers & acquisitions.

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Introduction to International

Business
Dr. Sheena Abraham
M.Sc (IT), M.C.A, M.B.A (HR)
International Business
Approaches
Douglus Wind and Pelmutter advocated four approaches
Ethnocentric Approach
Polycentric Approach
Regiocentric Approach
Geocentric Approach.
Ethnocentric Approach
Polycentric Approach
Regiocentric Approach
Geocentric Approach
Characteristic / features of
international business include:
Accurate Information:
Timely Information
Size of the Business
Market Segmentation
Company should follow in
international business
Host Companys Monetary System
National Security Policy of Host Company
Cultural Factors
Languages
Nationalism and Business Policy
Stages of Internationalization
Domestic Company
International company
Multinational Company
Global company
Transnational company
Mode of Entry
Direct Exporting
Indirect Exporting
Licensing Arrangement with Foreign Companies
Franchising Arrangement with Foreign Companies
Contract Manufacturing
Management Contracts
Turnkey Projects
Direct Investment
Joint Ventures
Mergers and Acquisition
Goals of International Business
To Achieve Higher rate of Profits
Expanding the production capacities beyond the
demand of domestic country
Severe Competition in the Home Country
Limited Home Market
Availability of Technology and Competent Human
Resources
High Cost of Transportation
Nearness to Raw Material
To increase Market Share
Advantages of International
Business
High Living Standard
Wider market
Reduced Effect of Business Cycle
Large Scale of Economies
Potential Untapped Market
Division of Labour and Specialization
Optimum and Proper Utilization of World Resources
Cultural Transformation
Domestic Vs International
Domestic Vs International
SKILLS REQUIRE FOR
INTERNATIONAL MANAGERS

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