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BSI Introduction - Buzzmetrics 2018

The document discusses Buzzmetrics Social Index (BSI), a monthly ranking that includes the top 10 influencers, events, and campaigns on social media. BSI reflects an object's virality by combining 5 key indicators: buzz volume, object mentions, user-generated content, audience scale, and sentiment score. These indicators are measured based on data sources like Facebook, online news, forums, YouTube, Instagram, and blogs. The monthly Top BSI ranking presents the most viral objects across these different social listening metrics.

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149 views8 pages

BSI Introduction - Buzzmetrics 2018

The document discusses Buzzmetrics Social Index (BSI), a monthly ranking that includes the top 10 influencers, events, and campaigns on social media. BSI reflects an object's virality by combining 5 key indicators: buzz volume, object mentions, user-generated content, audience scale, and sentiment score. These indicators are measured based on data sources like Facebook, online news, forums, YouTube, Instagram, and blogs. The monthly Top BSI ranking presents the most viral objects across these different social listening metrics.

Uploaded by

Quỳnh Phương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SOCIAL MARKET RESEARCH SOLUTIONS

CONSUMER INSIGHT FROM SOCIAL LISTENING

CATEGORY BENCHMARKING WITH BSI


B S I = B u z z m e t r i c s S o c i a l I n d ex

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CONSUMER INSIGHT FROM SOCIAL LISTENING

WHAT IS TOP BSI RANKING?


Top Buzzmetrics Social Index (BSI) is a monthly ranking including Top 10 Influencers, Top 10
Events and Top 10 Campaigns on social media. Source: Facebook, Online News, Forums,
Youtube, Instagram, Blogs,...

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CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES TOP BSI WORK?


BSI reflects total object’s virality by combining 5 key indicators: Buzz Volume, Object
Mention, UGC (content created by users), Audience Scale & Sentiment Score
BUZZ VOLUME (Lượng bài viết & thảo luận)
Buzz volume is counted as below:
Social media (Facebook, Youtube, Instagram, Forums, Blogs, Reviews) post/online news article about the Topic and comments under that
post/article; or other comments that contain keywords related to the Topic
e.g. A Facebook post about Samsung has 100 comments. This counts 101 buzz volume for Samsung.

OBJECT MENTION (Lượng bài viết & thảo luận nhắc đến tên brand/campaign)
Brand/Campaign mention is counted as below:
Social media (Facebook, Youtube, Instagram, Forums, Blogs, Reviews) post/online news article about the Topic (but NOT comments
under that post/article); or other comments that contain keyword related to the Topic
e.g. A Facebook post about Samsung Galaxy J7 Pro has 100 comments and 5 comments having “J7 Pro” word. This counts 1+5= 6
campaign mentions for Samsung Galaxy J7 Pro.

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CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES TOP BSI WORK?


BSI reflects total object’s virality by combining 5 key indicators: Buzz Volume, Object
Mention, UGC (content created by users), Audience Scale & Sentiment Score
AUDIENCE SCALE (Số lượng người dùng tham gia thảo luận)
Audience Scale is counted as below:
The number of unique audiences who participate in the conversations about the campaign. The more users joining/creating the
conversations about campaigns means the campaigns are getting virally.

SENTIMENT SCORE (Chỉ số yêu thích của công chúng)

  Positive (Tích cực): Posts/articles & comments that show interest, favor, support, satisfaction drivers,...
Negative (Tiêu cực): Posts/articles & comments that show negative attitude, dissatisfaction drivers
 Neutral (Trung lập): Posts/articles & comments that do not show any attitude, plain comments in minigame & KOL posts, asking for
information,…
SENTIMENT SCORE =

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CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES TOP BSI WORK?


BSI reflects total object’s virality by combining 5 key indicators: Buzz Volume, Object
Mention, UGC (content created by users), Audience Scale & Sentiment Score
UGC – USER GENERATED CONTENT (Số lượng nội dung được tạo ra bởi người dùng)
UGC is counted as the content created by Facebook users, it could be a new post mentioning about campaign or a re-shared post having caption.
E.g: For Diana Sensi, 2 posts that can be counted as UGC as below:

New post Re-shared post with caption

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CONSUMER INSIGHT FROM SOCIAL LISTENING

HOW DOES MONTHLY TOP BSI RANKING LOOK LIKE?

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CONSUMER INSIGHT FROM SOCIAL LISTENING

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