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Lecture 01 Module Induction and Introduction To The Business Environment 15 - 16 - Partner Version

This document provides an overview of a module on contemporary developments in business and management, outlining the learning outcomes, content, assessment, and schedule. It introduces frameworks for analyzing the external business environment like PESTLE analysis and Porter's Five Forces model. The first lecture covers analyzing the internal and external environments of organizations and applying these analytical frameworks.

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Khoai Tây
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51 views35 pages

Lecture 01 Module Induction and Introduction To The Business Environment 15 - 16 - Partner Version

This document provides an overview of a module on contemporary developments in business and management, outlining the learning outcomes, content, assessment, and schedule. It introduces frameworks for analyzing the external business environment like PESTLE analysis and Porter's Five Forces model. The first lecture covers analyzing the internal and external environments of organizations and applying these analytical frameworks.

Uploaded by

Khoai Tây
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SIM 337

Contemporary Developments
in
Business and Management
Lecture 01
Module Introduction and
Introduction to the Business
Environment
Module Introduction
(See Module Guide)

Mathew Teale (Module Leader)

Teaching Team:
Module learning outcomes
Abridged – see module descriptor for full version

After successful completion of this module you will be able


to: -
• demonstrate how a range of business environmental
factors impact on business.
• demonstrate in greater depth how specific factors impact
on a business organization in a designated industry
• critical evaluate how that organization has and/or should
respond
Module Study Pack
• PDF available from…..
Main textbook
Hamilton L. and Webster P.(2012)
The International Business
Environment,
Oxford University Press
Available from OUP £41.39 + free postage with
promotional code WEBXSTU10
See direct link on the module
SunSpace
Print + digital subscription
£1 per week
Weekly delivery of The Economist in print
Full access to each week’s issue via The
Economist apps for iPad, iPhone, Android,
Windows 8, etc.
Full access to Economist.com and The
Economist in audio
BEST OFFER: £12 for your first 12 weeks saving 90%

https://subscriptions.economist.com/407uk/index.php
Module content
This module considers:
contemporary developments in business and
management in the twenty-first century the
broad-ranging inter-national business
environment, with a strong emphasis on the
phenomenon of globalization.
Lecture Topic Schedule (indicative)
Week 01 - Induction and module introduction
Week 02 - Globalization
Week 03 - Political Environment
Week 04 - Legal Environment
Week 05 - Competitive Environment
Week 06 - Socio-Cultural Environment
Week 07 - Technological Environment
Week 08 - Financial Environment
Week 09 - Ecological Environment
Week 10 - Ethics and Corporate Social Responsibility
Week 11 - Global trends and future challenges
Week 12 - Revision and assignment guidance
Purposes of the lectures,
workshops and surgeries
• Lectures introduce the topic material
(see indicative lecture topic schedule)

• Workshops demonstrate the application of the


topic material and/or extend the topic material
(see the assignment brief)

• Surgeries are individual or small group


meetings to deal with problems (at the ends of
the timetabled workshops)
Purposes of the workshops
Workshops will follow this general format:
• Brief lecture review and opportunity to ask
questions. (Come prepared!)
• Demonstration of the application of the
topic material to an organization or industry.
• Discussion (Contribute!)
Purposes of the
Surgeries
Surgeries are for additional help and advice for
those students who need it.
You particularly need to participate in these
surgeries if you are struggling with some aspect
of the module material and/or exam
preparations.

Time will be allocated at the ends of workshops


(0.5 hour)
Assessment
A business report based on:
• how a range of business environmental factors
impact on your chosen organization in a
designated industry-sector.
• in greater depth how one of three designated
factors or themes affects your chosen
organization
• a critical evaluation of how your organization has
and/or should respond

See assignment brief and marking scheme for more guidance


Choose your firm or industry
sector A.S.A.P.!
• You need to choose your firm or industry-
sector as soon as possible because much
of the work in and between classes will be
preparation for the exam based on your
chosen organisation.

(A register of choices will be taken on a first-come basis.)


Workshop 01
• In workshop 01 we will demonstrate the
choice of an organization/industry-sector
and the writing of an organization/industry-
sector profile.
Welcome to the module

I hope that you enjoy it and that your efforts


are rewarded.
Lecture 01 (continued)

Introduction to the business


environment
Ref. Study pack unit 1
LEARNING OUTCOMES
Following the completion of this topic you should be able to:
• apply the concept of transformation systems to your
chosen organisation and/or industry
• apply the distinctions between the internal and external
environments, and between various aspects of the
external environment……….
• apply the categories within PESTLE analysis……
• apply Porter’s five forces model……..
Introduction to the business
environment

• Introduction
• The business as a transformation system
• Analyzing the external environment
1. The macro-environment and PESTLE analysis
2. The competitive environment and Porter’s Five
Forces analysis
Figure 1.1: The business as a transformation system
Figure 1.1: The business as a transformation system

How does this relate to the assessment and your


chosen organisation or industry sector ?

What are the inputs?

What are the outputs?

What are the transformation processes?


economics technology
politics
competition

social and cultural factors laws and regulations

Figure 1.2, The business as a transformation system showing external influences


The business and its
environment

• Internal and external environments

• Task and general environments

• Function-specific environments
The External Environment
PESTLE Analysis
Political Environment
Economic Environment
Socio-cultural Environment
Technological Environment
Legal Environment
Ecological Environment

Also Le Pest and Le Pest C


Political Technological
-The nature and stability of the -Spending on research by government
governments in power and industry
-Attitudes to taxation -Innovative developments
-Attitudes to social welfare -Rate of technology transfer
-Attitudes to foreign trade and trading
blocs
Economic Legal
National and international economic -Financial regulation
trends, including: -Product safety legislation
-Wage rates -Health and Safety
-GNP -Employment law
-Interest rates
-Inflation
-Unemployment Think about each of these in
-International economic trends
-Business cycles relation to your
Socio-cultural organisation… !
Eco-environmental
-Demographics -Legislation on environmental factors
-Religious beliefs -Changing attitudes to the environment
-Income distribution -Energy consumption
-Lifestyle -Waste disposal
-Attitudes to work and leisure
-Attitudes to education and consumerism
Political Environment

- The nature and stability of the governments in


power
We will consider each of these
- Attitudes to taxation PESTLE factors in more detail
during the course of the module.
- Attitudes to social welfare
- Attitudes to foreign trade and trading blocs
Also, wars and conflicts, revolts and revolutions!
Economic Environment
National and international economic trends, including:
- Wage rates
- GNP
- Interest rates
- Inflation
- Unemployment
- International economic trends
- Business cycles (national and foreign)
Socio-cultural Environment
- Demographics Age, sex, population size,
migration
- Religious beliefs
- Income distribution
- Lifestyle
- Attitudes to work and leisure
- Attitudes to education and consumerism
Technological Environment

- Spending on research by governments and


industry
- Innovative developments
- Rate of technology transfer
Legal Environment

- Financial regulations
- Product safety legislation
E.g. EU ban on Chinese
- Health and Safety children’s foods and sweets
(Sept. 2008)
- Employment laws
- Consumer rights
Eco-environmental

- International agreements
- Legislation on environmental factors
- Changing attitudes to the environment
- Energy consumption
- Waste disposal E.g.s
EU Emissions standards on cars
‘Kyoto’ targets
UK land file levy
Analysing the
Competitive
Environment

Porter’s five-forces model


Porter’s Five Forces
• Competitive rivalry
• Buyer power
• supplier power
• Threat of new entrants
• Threat of substitute products
Lecture Review
• Module Induction
• Business as a transformation system
• Analysing the environment
– external and internal environments

• Analysing the external environment


– PESTLE analysis
– Porter’s five forces analysis
Workshop 01
In workshop 01 we will:
• demonstrate the choice of a
organization/industry-sector and the
writing of an organization/industry-sector
profile.
• consider how the material introduced in
lecture 01 can be applied to an
organization or industry-sector in
preparation for the assessment.

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