TM Lecture 2

Technology Management
Technology Identification
Lecture 2
Now a days, The process of technology identification gains
high importance in Technology Management.
By identifying the appropriate technology, organizations
manage with development in technologies, are able to offer
the latest and up-to-date technology and services and will
produce a high quality and enhanced services with a high
quality and competitive prices.
 Technology identification processes mainly focus on
determining the type of technology and nature of the
services together, giving organizations the priority at the
strategic and operational levels.
This process has its significance in forming the strategies of
the firm and in selecting the services and technologies.
The identification of the most suitable and
appropriate technology is very important to
achieve the organizational goals and stay on
competitive process.
The technology identification activity must
address the following questions:
Is the identified technology physically
compatible?
What is the impact to the system from the
identified technologies?
What is the readiness, or maturity, of the identified
To address these questions requires carefulness and
detailed analysis from technical, legal and
commercial perspectives.
The technical assessment needs to include a
sound analysis of the likelihood of success of the
introduction of the new technology, and the scope
of its application.
The legal assessment needs close scrutiny of any
intellectual property associated with the new
technology and the freedom to operate in
developing the idea.
Finally, these typically needs to be a reasonable
commercial opportunity associated with the
technology for the technology to be pursued.
In this situation commercial interest is
interpreted as a typical private sector
opportunity or more broadly, an opportunity
where a market is guarantee by a donor
agency or government.
New technologies can be identified
internally through targeted surveillance of
literature and public presentations.
In addition, technologies may be presented
by third parties for opportunity assessment.
One of the strongest impossibility to be
faced when considering identification of
new technologies is an uncertain future,
whereas forecasting and prediction are
essential for investing in future innovation.
The outcome is never predetermined
and something of little value today may
become priceless tomorrow.
Therefore an open mind is fundamental to
detect and select new technologies.
Methods of identifying a new technology
Method 1
Begin with a problem which requires a solution
and review the new technologies available to
eventually solve it.
Several tools are available to detect, evaluate
and make a final choice between technology
alternatives (mathematics, sociology, economic
tools).
These tools are useful in a methodology when
starting with a problem to solve and comparing
different alternatives (old technologies against
new ones).
Methods of identifying a new technology
Method 2
Identify an innovative technology originating
in a completely different sector which may be of
potential interest for an application in other
domain and may create new market
opportunities.
When looking beyond a specific sector to
discover new technologies that might be useful,
the exercise is more likely to involve a scanning
method through the analysis of published
literature and conference proceedings.
Need for Business
Businesses must develop activities relating to
technology intelligence internally, so that
systematically, technology identification can be
carried out, qualified candidates should be
assigned these duties, and data obtained from
these procedures must be assessed and conveyed
to all relevant commercial departments.
Input factors from the outside environment
should support the process of identification.
 This includes data on clients and competitors,
surveying the science base and other such inputs.
Technical identification
Technical identification process
is affected by several factors
including (Technological trends
and developments, Business
requirements, internal technical
needs & network assessment, and
vendor recommendation).
Technology Trends and Developments:
Technological changes and developments have

great effects on the process of choosing the
appropriate technology in the organization.
Technical department remains keen to keep up
with every technological development in their
respective domain; they always keep in touch
with the vendors and suppliers who demonstrate
the roadmap of new technologies in their
respective fields.
They also search on the internet and look to the
achievements of other large and international
companies in their domain.
Business requirements:
Business requirement presents in achieving all

the items that have been documented in the
Service Description Documentation “SDD” which
mainly consists the features list of the services
that they will offer to the customers.
These requirements should be compatible with
the technical side as they considered the operator
of the new services.
Business requirements include the nature and
feature of the services, service development
strategy, customer service requirement and the
ability to enhance and add additional value to it in
Internal Technical Needs and Technology Assessment
The technical requirements must be fully

available in order to operate and provide
good products and services to the customers.
For this purpose there are four key elements
which represent the technical requirements
that must be met.
Technology:
Technical needs modern and last technology that
compatible and match the Business plan to provide
what needed of products and services.
This technology must be scalable, flexible, and
reliable; this will help technical to have a full view and
Roadmap toward future and company needs.
Tools:
Suitable and powerful tools will enhanced and help
organization to reduce all complicated methods (old
versions) to overcome all maintenance issue and also
facilitate the speed of solving the problem and faults.
Process:
Powerful and automatic procedures and process help
organization to decrease all routine procedures and match with
new technology and rapid change on life .
It help also to speed up providing services and products internal
and external in organization.
People:
Well trained and qualified employee inside organization will
improve and help it to proceed with new products and service
that match with organization’s business plan.
In addition to that will decrease the number of employee that are
working on such services and divide teams to specialist division
that concentrate on study case or deep investigation for technical
planning or operation tasks.
Technology Identification Processes
Identification of new technologies can be
formed from two sides:
1. the first one is from business side who
searches for every new services and
technologies in the world trying to attract
it to be applied in the business community;
and
2. the second is from technical side who
is responsible for searching for up-to date
technology that can operate such new
business side
The business side involves three main
processes which are the input, the main
process, and the output.
Input process
Technology trends and developments
Contemporary technology trends are always
changing and new developments are constantly
improving.
Organizations always try to keep familiar with and
stay abreast with current technology trends and
developments through attending and arranging
exhibitions, seminars, conferences, and other
events and resources.
At the same time, organizations keep in touch with
the vendors to remain informed of everything that
is new and aware of the vendor’s roadmap
Input process
Customers’ needs and requirements
 Identifying customer needs is an integral element of any
organization’s marketing program.
Understanding customer needs helps refine product
development projects, marketing communication
programs and distribution choices.
Correctly identifying customers' needs is essential for
ensuring customer satisfaction and loyalty.
It is considered as one of the most essential elements of
customer retention, customer loyalty, and product
repurchase.
Organizations that launch products without researching
and taking account of customer needs run a high risk of
failure.
Input process
Market competition:
Competitors impose on the ability of the business to
make profits, because competitors constantly seek to
gain an advantage over each other, by differentiating
their product and service, and by seeking to provide
better value for money.
Marketing is about making sure that a business is
providing the goods and services that customers want.
It involves identifying and anticipating what consumers
want today and will want in the future.
The marketing department then plays an important role
in taking these goods and services to market through all
the channels the business sells through.
Input process
Regulations:
The political and legal system creates the rules and
frameworks within which businesses operate.
Government is responsible for putting and
formulating laws, rules and regulations that
regulate the business community.
Main Process
Nowadays in the fast changing environments and
technologies developments, most of cos that use
technologies keep pace with every changes and
development happened in the world.
With the existence of many competitors in the business,
and with the existence of large organizations and small
enterprises, organizations seek to provide their customer
with every new and up to dated services in order to keep
its customers satisfied.
Thus keep pace with technological development is one
of the most important key inputs to the process of
identification of technology
Output process
It includes the results outcome from the
identification process and summarized in
producing service description documentation
(SDD) that includes detailed information which
describes the requirements of the services, this
document usually reviewed and discussed with
both technical and business planning managers in
order to check the ability to operate such new
services.
Service description document mainly describes
the services and introduces the list of features that
the service will contain.
Service description documentation includes the following main
subjects:
 Service definition
 Service description
 Service features
 Rational of the service
 Target customers
 Service development strategy
 Technical requirements
 Technical specification
 Support requirements
 Customer service requirement
 Billing requirements
 Documentation
 Training
Assignment 1
– How the company’s technological needs are monitored?

– How does the company monitor technological
developments and the technologies owned by competitors?
– How can we introduce, as embedded in product, technology
to the market ?
– Which technologies can be used?
– In relation to competitive advantage, which technologies,
competences and capabilities are necessary?
– Is the identified technology physically compatible?
– What is the impact to the system from the identified
technologies?
– What is the readiness, or maturity, of the identified
technology?
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Technology Management

Technological changes and developments have

Business requirement presents in achieving all

The technical requirements must be fully

– How the company’s technological needs are monitored?

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