BRINDAVAN COLLEGE OF
ENGINEERING
Premier education institution in Bangalore – Calm
and serene environment of Yelahanka
ABOUT BRINDAVAN
Strong brand loyalty – delivering excellence since
1993
USP : Preparing 'world ready', 'market ready,
conscionable, sensible, morally correct, ethically
groomed Candidates
NAAC accreditation : A for its unique pedagogy
Programs offered : PUC, UG ,PG , MBA ,MCA –
expanding horizon of thirst for knowledge
Foreign students sponsored to study – build in each
student a strong character and will power to excel
globally
COMPETITORS
PARAMETERS
COMPETITOR APPROACH
Mentions Foreign collaboration ,Placement Drives along, state of art facilities etc.- attract
students and build strong brand identity.
Link for social media pages on website – inform students in detailed way about the
university
Good SEO ranking – sulekha.com, justdial.com etc.
Curated content with more visuals
Email marketing campaigns – those who want to receive daily updates about admission
Exclusive Experience and feedback of students - youtube, facebook and Instagram
Hashtags like Monday motivation, tip of the day – to keep students motivated
Events and workshops on website and social media pages – entrust loyalty to prepare
leaders for tomorrow
Google maps and address – easy tracking
Country wise admission and contact numbers – user friendly experience
Admission updates along with unique pedagogy – attract students
Covid 19 updates - no compromise on pledge to provide holistic and integrated education
Provides Virtual counselling – strong brand identity
Continuity during Covid 19 –digital learning is practiced in pedagogy system
Allows to chat on Whatsapp in addition to bot – for more transparency and user friendly experience
Google maps and address – easy tracking
Mentions highly qualified faculty, recruiters, association with Foreign universities ,infrastructure etc. –
to attract students
Campus tour video – tells story about the campus
Email marketing campaigns – those who want to receive daily updates about admission
Mentions testimonials of not only students but teachers, faculties etc.
Free lunch and beverages arrangement for students who visit the campus for exams – personal touch
to parents and students
Unique corporate programs for working professionals
Good SEO ranking using proper keywords and curated content
Social media pages – with events, campus life and why Reva – gain prospects by influencing them
Code to be used during various online examinations – student friendly experience
Google maps and address – easy tracking
Mentions about special fee concession for early admission – which pressurizes
students to take early admissions
Facts explained with curated content and visuals
Social media links on website – for more detailed information.
Email marketing campaigns – those who want to receive daily updates about
admission
Mentions highly qualified pedagogy, amazing placement drives, ,infrastructure etc.
– to attract students
Mentions experience and feedback of students – acts like influencers for those
seeking admissions
Social media pages – with events, campus life – gain prospects
Visual Approach - NITTE
Reva
Presidency
SUGGESTIONS
Rank to be highlighted in top slider
Covid 19 updates with attractive visuals
Enquire Now – message popup instead of giving space on webpage – curated content along
with visuals
A section should be introduced Beyond academics
Attractive visual containing innovation and entrepreneurship skills taught
Social media handle links at the bottom only – not sideways
Admissions open at the top of the page only
Moreover Concession for early applying students at the top right corner of the page
Newsletter, magazines, upcoming events, notifications should be mentioned in the mid way of
the page
SUGGESTIONS
Mention more about the virtual classroom sessions and digital learning on the webpage
Chat on whatsapp should be provided for more transparency
At the bottom of the page documents ,rules and regulations hyperlink
Moreover at the bottom of the page – Have a Query ? Please ask bot named “XYZ” who
can answer it or call on some no or mail on mail id mentioned
Moreover there should be whitespaces in between so that it does not cause strain to
someone’s eye who is reading or visiting the webpage
Social media handles – contain more hashtags like weeklymotivation , more posts
related to how they are managing sessions during COVID 19
Moreover on facebook cover page , not to mention so many contact numbers, rather
than mention it in contact section
More videos and experiences related to students,faculties,teachers and parents should be
uploaded on social media
Engaging with more influencers in South India to gain the trust and loyalty of people.
