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Consumer Behavior: A Mundane Product or Service Costs Less Than 5$

(1) Zakir was experiencing hair fall and sought solutions from friends, doctors, and products. (2) His doctor recommended Pantene Pro-V anti hair fall shampoo to address his hair fall problem. (3) Zakir purchased the shampoo based on the doctor's recommendation and advertisements claiming it would stop hair fall, but found it did not meet his expectations after two months of use.

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Haris Khan
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781 views8 pages

Consumer Behavior: A Mundane Product or Service Costs Less Than 5$

(1) Zakir was experiencing hair fall and sought solutions from friends, doctors, and products. (2) His doctor recommended Pantene Pro-V anti hair fall shampoo to address his hair fall problem. (3) Zakir purchased the shampoo based on the doctor's recommendation and advertisements claiming it would stop hair fall, but found it did not meet his expectations after two months of use.

Uploaded by

Haris Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Consumer behavior

A mundane product or service costs less than 5$


Questionnaire (Depth Interview)

Q: Who bought the product or service?


Q: Identify all those who played a role in the decision process. What role did they play?
Q: What problems did the product/service solve? What functions would it facilitate?
Q: What attributes seemed important?
Q: What triggered the process?
Q: Was there an information search? How was the search conducted? How much information was
collected? What sources were used? When in the process was information gathered
PANTENE PRO-V ANTI HAIR FALL SHAMPOO

• Zakir
• Hair fall problem recently.
• Already used many shampoos.
• He is conscious about his looks and was worried
• He went to a doctor.
• Doctor advised him to use PANTENE Pro-v anti hair fall shampoo.
Decision making unit

• He bought the shampoo for PKR 190.


The factors which played a vital role in the decision process were:
• (1) His doctor who recommended him the shampoo
• (2) His friends who told him to use it
• (3) The advertisements of Pantene Pro-v anti hair fall shampoo, in which it is shown ad
communicated to the audience that it has the characteristics of oil and its PR0-V formula will stop
your hair fall in 14 days and you will get stronger hair.
Motivation for purchase

•The motivation comes greatly from personal care or how he will look if he gets bald (looks
conscious).
•The product was a solution to hair fall. It will stop hair fall.
• His hair will become thick a little and he will be happier and fell more confident.
•The attributes which seemed important regarding the product were that it is an anti-hair fall
shampoo.
•Hair will become strong and thick after using this. It’s PRO-V formula. He want to look good and
have hair so he can get a stylish haircut and be happy.
Decision making process

• His hair fall triggered decision-making process.


• In start the information was gathered by taking opinions from friends or relatives. There were
some people was going through it as well.
• Then he also searched for some oils and shampoos online and he used it. Finally he went to a skin.
Nail and hair specialist.
• Many alternatives were tried, like head and shoulder anti hair fall shampoo, medicated shampoos
for hair fall and oils. And some solutions as well.
• The final choice was determined after already using every possible solution that did not worked.
Where did he buy and why?

• Consumer bought the shampoo from a store in front of his house because it was near to his house
and easy for him to get it from there.
Post Purchase

• He used it for like 2 months but the experience was not good. His hair fall did not stopped.
• This product did not met his expectations.
• He then stopped using it after 2 months.
• Now he want to use another shampoo by Pantene which is shampoo plus conditioner the
PANTENE PRO-V HAIR FALL CONTROL.

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