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Quantitative Management-1 Business Analysis: Bike Rental in US

The document summarizes bike rental data from several major US cities. It finds that Wednesday is the peak day for trips and May is the peak month. Most trips are taken by customers aged 23-38. Over 70% of total trip duration is accounted for by the 23-38 age group. Seasonality analysis shows higher ridership in Q2 and Q3. Forecasting predicts over 1.2 million trips in 2019 based on prior year trends.

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Raghavendra Naduvinamani
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64 views9 pages

Quantitative Management-1 Business Analysis: Bike Rental in US

The document summarizes bike rental data from several major US cities. It finds that Wednesday is the peak day for trips and May is the peak month. Most trips are taken by customers aged 23-38. Over 70% of total trip duration is accounted for by the 23-38 age group. Seasonality analysis shows higher ridership in Q2 and Q3. Forecasting predicts over 1.2 million trips in 2019 based on prior year trends.

Uploaded by

Raghavendra Naduvinamani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Quantitative Management-1

Business Analysis : Bike Rental in US

GROUP 3 PRESENTATION: EMP OCT 2018 BATCH


Background : Bike Rental Services

Hypothesis , Ho: Price 3 $ per 30 mins


Ha: Price 3 $ per 30 mins is less

Why we chosen this project?


Forecast
Which Tools we have used?
Methodology adopted
Two Objectives
Business Decision taken
Inferential statistics
Rental Bike : No of Trips
Total Trips
Trips Breakup

174,103

85,573
10% 133,770
250,125 101,539
28% 11% 109,835

93,967
10% 76,022
66,798 67,015
61,803 58,176
53,691
200,785 168,011
22% 19% 31,882 34,741 32,164

January February March April May June

Chicago New York


January February March April May June

City Selected Chicago for Analysis


Pareto Analysis : Trip counts vs Stations
100% 100%
98%
361590 94%
87%
TOP 10 Stations
78% (contributing 50% of Total Trips)

1. Streeter Dr & Grand Ave


63%
2. Pershing Square North
205745 3. Clinton St & Washington Blvd
4. Lake Shore Dr & Monroe St
5. E 17 St & Broadway
40%
130682 6. Broadway & E 22 St
7. W 21 St & 6 Ave
88791 8. West St & Chambers St
58496 9. Clinton St & Madison St
36142 10. W 20 St & 11 Ave
16162
2392
1-152 153-304 305-456 457-608 609-760 761-912 913-1064 1065-1216

No of Trips Rel. Cum Freq.


Peak Day & Peak Month
Peak Day & Peak Month ( No of Trips) Revenue $ M per day
100000 0.35

90000
0.30
80000

70000 0.25

60000
0.20
50000

40000 0.15

30000
0.10
20000
0.05
10000

0 -
Sunday Monday Tuesday Wednesday Thursday Friday Saturday Monday Tuesday Wednesday Thursday Friday Saturday Sunday

January February March April May June 0-30 30-60 60-90 90-120 Beyond 2 Hrs

Peak Day : Wednesday


Peak Month : May
Peak Time
Peak Time (No of Trips) Peak Time (Revenue $ M)

0.52

0.36 0.37

0.30 0.30

154,499

103,004 111,025
95,734
86,927 0.12

35,110 0.03 0.02


7,702 5,999
12 AM- 3 AM 3 AM- 6 AM 6 AM- 9 AM 9 AM -12 PM 12 PM- 3 PM 3 PM - 6 PM 6 PM- 9 PM 9 PM- 12 PM 12 AM- 3 AM 3 AM- 6 AM 6 AM- 9 AM 9 AM -12 PM 12 PM- 3 PM 3 PM - 6 PM 6 PM- 9 PM 9 PM- 12 PM
Age vs Trip Duration Analysis
Customer Base
Sum of Total trip duration (hrs)
5,000,000

4,000,000

3,000,000
Customer
575967211 Subscriber
48% 619612296 2,000,000
52%

1,000,000

-
15-22 23-30 31-38 39-46 47-54 55-62 63-70 71-78

Age group from 23- 38 yr actually taken 70% of overall trips


Seasonality
No of Trips Seasonality Check
1600000 1600000

1400000 1400000

1200000 1200000

1000000
1000000

800000
800000
600000
600000
400000
400000
200000
200000
0
Q1 Q2 Q3 Q4
0
2013 2014 2015 2016 2017 2018
Forecast 2019: No of Trips
Forecast of No of Trips

1600000
Actual Forecast

1200000

800000

400000

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