Airtel TargetsandEvaluation
Airtel TargetsandEvaluation
Airtel TargetsandEvaluation
Evaluation Criteria
Target Setting
Serving existing clients Target new clients Competitor and market
( Penetration ) ( Expansion ) analysis
Selling more products to Expansion and incremental
existing clients ( 10-20%) Possibility of acquiring new clients
growth by targeting new clients.
and improving relations in upcoming RFPs, do market
Benefitting and recovering a
through account managers intelligence activities and see
certain percentage of the total
who have regular weekly trends
investment this year
calls