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Causes of Interest in Intrapreneurship: Lecture # 4 Course Instructor: Sahar Ansari

This document discusses the causes of interest in intrapreneurship. It contrasts traditional corporate cultures, which emphasize following instructions without mistakes or initiative, with intrapreneur cultures that value developing visions, experimentation, and taking responsibility. The document also lists factors needed to establish an intrapreneurial climate, including supporting new ideas, encouraging creativity and accessibility of resources. Finally, it outlines personal traits common among successful intrapreneurs such as ambition, creativity, and risk-taking.

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umer bin salman
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212 views

Causes of Interest in Intrapreneurship: Lecture # 4 Course Instructor: Sahar Ansari

This document discusses the causes of interest in intrapreneurship. It contrasts traditional corporate cultures, which emphasize following instructions without mistakes or initiative, with intrapreneur cultures that value developing visions, experimentation, and taking responsibility. The document also lists factors needed to establish an intrapreneurial climate, including supporting new ideas, encouraging creativity and accessibility of resources. Finally, it outlines personal traits common among successful intrapreneurs such as ambition, creativity, and risk-taking.

Uploaded by

umer bin salman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CAUSES OF INTEREST IN

INTRAPRENEURSHIP
Lecture # 4
Course Instructor:
Sahar Ansari
Causes of interest in Intrapreneurship
Corporate versus
Intrapreneurial Culture
CORPORATE CULTURE
CORPORATE CULTURE
• The guiding principles in a traditional corporate culture
are: Follow instructions given
• Do not make mistakes
• Do not fail
• Do not take initiative
• Stay within your turf and protect your backside
• This restrictive environment is not conducive to creativity,
flexibility, and risk taking
INTRAPRENEUR CULTURE
• The guiding principles of intrapreneurs:
• Aspects of an Entrepreneurial culture are quite different:
• Develop visions, goals, and action plans
• Be rewarded for actions taken
• Suggest, try, and experiment
• Create and develop
• Take responsibility and ownership
CLIMATE FOR INTRAPRENEURSHIP
• In establishing an Intrapreneurial environment, certain
factors and leadership characteristics need to be present.

• Supporting new ideas instead of discouraging them.


• Experimentation, or trail and error is encouraged.
• No inhibiting of creativity of new product development.
• Resources have been available and easily accessible.
• Multidisciplinary team approach to be encouraged.
• Spirit of intrapreneurship cannot be forced on individuals,
it must be voluntary.
• Reward system.
• Support system for successes and failures.
• Intrapreneurial activity must be whole-heartedly supported
by top management.
Personal potential and career for entrepreneurship
• Ambition
• Willingness to Learn
• Ability to Listen
• Creativity
• Assertiveness and Confidence
• Perseverance
• Courage and Risk-taking.

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