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    Focus Group Discussion (FGD)

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    Sharmyne Leigh Corpuz Zunajo
    This document provides guidance on conducting effective focus group discussions. It outlines that focus groups are a qualitative research method using group discussion to exchange ideas on a topic. The document recommends having 6 to 12 participants and developing 5 to 6 discussion questions. It also provides tips for planning sessions, establishing ground rules for discussions, and notes both advantages like stimulating new ideas and limitations such as not being generalizable. The document aims to help effectively design and facilitate focus group discussions.

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    Focus Group Discussion (FGD)

    Uploaded by

    Sharmyne Leigh Corpuz Zunajo
    64 views12 pages
    This document provides guidance on conducting effective focus group discussions. It outlines that focus groups are a qualitative research method using group discussion to exchange ideas on a topic. The document recommends having 6 to 12 participants and developing 5 to 6 discussion questions. It also provides tips for planning sessions, establishing ground rules for discussions, and notes both advantages like stimulating new ideas and limitations such as not being generalizable. The document aims to help effectively design and facilitate focus group discussions.

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    This document provides guidance on conducting effective focus group discussions. It outlines that focus groups are a qualitative research method using group discussion to exchange ideas on a topic. The document recommends having 6 to 12 participants and developing 5 to 6 discussion questions. It also provides tips for planning sessions, establishing ground rules for discussions, and notes both advantages like stimulating new ideas and limitations such as not being generalizable. The document aims to help effectively design and facilitate focus group discussions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    64 views12 pages

    Focus Group Discussion (FGD)

    Uploaded by

    Sharmyne Leigh Corpuz Zunajo
    This document provides guidance on conducting effective focus group discussions. It outlines that focus groups are a qualitative research method using group discussion to exchange ideas on a topic. The document recommends having 6 to 12 participants and developing 5 to 6 discussion questions. It also provides tips for planning sessions, establishing ground rules for discussions, and notes both advantages like stimulating new ideas and limitations such as not being generalizable. The document aims to help effectively design and facilitate focus group discussions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    FOCUS GROUP DISCUSSION

    Group discussion

     Very effective method of health communication.

     Exchange knowledge, ideas and opinions.

     not less than 6 and not more than 12.


    Preparing for the Session

     Identify the major objective of the meeting.

     Carefully develop five to six questions.

     Plan your session.

     Call potential members to invite them to


    the meeting.
    Planning the Session

     Scheduling.
     Setting and Refreshments .
     Ground Rules.
     Membership .
     Plan to record the session with either an
    audio or audio-video recorder.

     Collect useful information to meet goal of


    meeting.
    Ground Rules
     Express ideas clearly & concisely.
     Listen to what others say.
     Do not interrupt when others are speaking.
     Make only relevant remarks.
     Accept criticism gracefully.
     Help to reach conclusions.
    Focus groups? (Ernest Ditcher)
     A focus group is a form of qualitative research.

     Group discussion, conducted several times until


    similar trends and patterns in perception,
    attitudes, ideas are shown.

     Focus groups rely on interaction within the


    group based on topics that are supplied by the
    researcher.
    A good group discussion.
    1
    8 2

    7 3

    6 4
    5
    Advantages
     Easy to set up.
     Fast and relatively inexpensive.
     Stimulates dialogue and new ideas (chaining/cascade
    effect)
     opportunity for disclosure among similar .
     Generates ideas for evaluation questions to be includ
    in other survey methods.
     Very flexible.
     Socially oriented “synergism”.
     “Snowballing” of ideas.
    Limitations
    • Focus groups vary (talkative, quiet, dull).
    • Deviates from the subject.
    • Shy.
    • Some may dominate.
    • Can’t generalize to the target population.
    • Discussion must be in an environment conducive to
    conversation.
    • observer dependency
    • Difficult to assemble.
    • Capturing major issues can be difficult
    Dominated group
    1
    8 2

    7 3

    6 4
    5
    Uses
     Planning program design.
     Generate information for questionnaires.
     Pilot programs.
     Testing programs currently used.
     Follow-up of a mail survey.
     Changing attitudes & health behaviour of people.
    THANK YOU!

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