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Effects of Advertisement and Promotion in B2B Marketing

Advertisement plays a major role in both business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2B marketing, advertisement occurs between companies in the supply chain and is used to promote products and services, logistics benefits, and specific parts used in other companies' products. The research aims to empirically study how advertisement impacts brand promotion in B2B marketing and which factors, such as promotion strategy, logistics, market value, and capital decisions, influence the advertisement strategy.

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Prithivi Raj
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27 views6 pages

Effects of Advertisement and Promotion in B2B Marketing

Advertisement plays a major role in both business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2B marketing, advertisement occurs between companies in the supply chain and is used to promote products and services, logistics benefits, and specific parts used in other companies' products. The research aims to empirically study how advertisement impacts brand promotion in B2B marketing and which factors, such as promotion strategy, logistics, market value, and capital decisions, influence the advertisement strategy.

Uploaded by

Prithivi Raj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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EFFECTS OF

ADVERTISEMENT
AND PROMOTION IN
B2B MARKETING
ABSTRACT

The research aims to look at empirically how


advertisement plays a significant role in promoting
the brands product/ service in B2B marketing. Many
factors such as promotion strategy, logistics inbound,
market marginal value and making capital decision
influences the advertisement strategy in B2B
marketing.
IMPORTANCE OF ADVERTISEMENT IN B2B

● Advertisement plays a major role in marketing in both B2C as well as B2B.


● Advertisement leads a key role in enhancing any sort of business.
● In B2B, advertisement takes place between the company/brand in the mid of supply chain
for any brand of products/ services which does not reach the consumer.
● B2B advertisement involves

 Promoting the products such as day to day store supplies

 Specific parts that is used in another company's product

 Logistics benefits
OBJECTIVE
To know the effect of advertisement and promotion in
1 business to business marketing

2 To find out which mode of media effecting more

To understand the reason for liking the advertisement of a


3
particular product/brand

To study the most effective media of advertisement in


4
business to business marketing
Thank you!

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