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Communication Skills: Importance and Benefits of Effective Communication

This document discusses the importance of effective communication. It covers: 1. The benefits of internal communication include increased job satisfaction, safety, productivity and profits as well as decreased absenteeism, grievances and turnover. 2. External communication can help create a good reputation and ultimate success for an organization by enhancing its public image through honesty, openness and concern for the public. 3. Effective communication is a valuable job requirement and major responsibility that is essential for promotion and leadership. It requires developing the right attitude, preparing adequately, and being flexible.

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Yasir Malikth
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43 views13 pages

Communication Skills: Importance and Benefits of Effective Communication

This document discusses the importance of effective communication. It covers: 1. The benefits of internal communication include increased job satisfaction, safety, productivity and profits as well as decreased absenteeism, grievances and turnover. 2. External communication can help create a good reputation and ultimate success for an organization by enhancing its public image through honesty, openness and concern for the public. 3. Effective communication is a valuable job requirement and major responsibility that is essential for promotion and leadership. It requires developing the right attitude, preparing adequately, and being flexible.

Uploaded by

Yasir Malikth
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Communication Skills

Importance and Benefits

of
Effective Communication
Ancient Heritage for Communication
Principles
• Emphasis on oral rhetorical traditions.
• Communication principles are based on the
importance of bureaucratic traditions.
• Language historians believe that writing
developed as a means of business
communication.
• Writing first developed by merchants or
priests.
Types of Communication
• Communication is the ‘lifeblood’ of every
organisation.

1. Internal Communication
2. External Communication
1. Internal Communication
Helps increase
• Job satisfaction, Safety, Productivity & profit.
Decreases
• Absenteeism, grievances & turnover.
Types of Internal Communication
i. Downward (from management)
 Better motivation
 More efficiency & productivity
ii. Upward (from employees)
iii. Horizontal (between peers)
 Solve problems
 Perform job duties
 Prepare for meetings
 Cooperate on important projects
2. External Communication
• Outside organisation.
• Can help create a good reputation & ultimate
success.
• Enhances public image.
• Emphasis on honesty, openness, and concern for
the public.
• Includes
 Well-planned public speeches
 Informative pamphlets
 Annual reports
 Tactful replies to comments & criticism
 Image building interviews with media
Overall Communication Costs
• Time (29-50% of time is spent in writing).
• Material (stationery, office supplies, postage,
computer disks, software)
• Equipment
• Fixed charges (heat, rent, light)
• Ineffective messages destroy goodwill.
Benefits of Effective Communication in Career

• A valuable job requirement (communicate your


knowledge, proposals & ideas to recipients)
• Major responsibility in many areas (government
& nonprofit organisation)
• An essential for promotion
• Most important aspect of leadership (NS & IK)
Challenges of Communication
I. Developing the right attitude
II. Preparing adequately
III. Becoming flexible
I. Developing the Right Attitude
• “To the customer, you are the company.”
• Send a personalised, helpful message,
sensitive to reader’s viewpoint (good approach)
• Goodwill of your company & you as
representative are on stake.
II. Preparing Adequately
• Careful judgment when choosing ideas & facts
for each message.
• Patience & understanding, even with unjustly
insulting persons.
• Integrity, backed up by a valid code of ethics.
• Reasonable facility with the English language.
• Knowledge of cultural conventions of your
audience.
• Applied knowledge of the communication
process & principles & of successful methods
for sending & receiving messages.
III. Becoming Flexible
• Understand increasing diversity in age, gender
& national origin.
• Keep an open mind & be willing to make extra
efforts in communication.
• Choose effective communication channels &
information.
• Be flexible.
• Be aware of the important components of
language use.
Components of Communication
• Context (country, culture, organization, external &
internal stimuli)
• Sender-encoder (symbols express message &
create desired response)
• Message(main point)
• Medium (printed, electronic, or sound)
• Receiver-decoder (influenced by context & mental
filter)
• Feedback (oral,
Written, action, silence)
A Communication Model

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