Summary of

Inputs to EVP
Design

© 2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.  This presentation, including all supporting materials,
is proprietary to Gartner, Inc. and/or its affiliates and is for the sole internal use of the intended recipients. Because this presentation may contain information that is confidential,
proprietary or otherwise legally protected, it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates.
Introduction

What it does:
This template helps you gather and summarize information from three important sources to inform
your employee value proposition (EVP) design. The information you collect is essential to make
confident decisions regarding the design of your EVP.

How to Use it:

Complete this template to summarize information needed for your EVP design, and then present it
to relevant stakeholders, including the EVP Design Team. You need information from three sources:
The labor market (including current employees), talent competitors and your organizational strategy.

Instructions:
• Complete this template by filling in relevant information for the text marked in [red brackets].  You
can change any text in this template as necessary.
• If you are unsure how to fill in some text, refer to the yellow box to the left of each slide for
recommended sources.
• Use the other resources from the Ignition Guide to Designing a Compelling EVP to help you
complete this presentation.
• Delete the first two slides of this document and the yellow boxes throughout before presenting.

2 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.

 Summary of
Inputs to Our
EVP Design
[Organization name]
[Date]

Insert your organization’s

3 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Roadmap

Our Business
Our Target Our Talent
and HR
Labor Market Competitors
Strategies

Insert your organization’s

4 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Our target labor market — overall

Top Perceptions
Top Attraction Drivers Top Attrition Drivers
of Our Organization

1. [Attraction driver #1] 1. [Attrition driver #1] 1. [Perception #1]

2. [Attraction driver #2] 2. [Attrition driver #2] 2. [Perception #2]
3. [Attraction driver #3] 3. [Attrition driver #3] 3. [Perception #3]
4. [Attraction driver #4] 4. [Attrition driver #4] 4. [Perception #4]
5. [Attraction driver #5] 5. [Attrition driver #5] 5. [Perception #5]
6. [Attraction driver #6] 6. [Attrition driver #6] 6. [Perception #6]
7. [Attraction driver #7] 7. [Attrition driver #7] 7. [Perception #7]
8. [Attraction driver #8] 8. [Attrition driver #8] 8. [Perception #8]
9. [Attraction driver #9] 9. [Attrition driver #9] 9. [Perception #9]
10. [Attraction driver #10] 10. [Attrition driver #10] 10. [Perception #10]

Source Source Source

[Source of information] [Source of information] [Source of information]

Insert your organization’s

5 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Our target labor market — segment-specific
variations

[Name of Talent [Name of Talent [Name of Talent [Name of Talent

Segment #1] Segment #2] Segment #3] Segment #4]

• [Difference from • [Difference from • [Difference from • [Difference from

overall labor market overall labor market overall labor market overall labor market
preferences or preferences or preferences or preferences or
perceptions] perceptions] perceptions] perceptions]

Insert your organization’s

6 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Roadmap

Our Business
Our Target Our Talent
and HR
Labor Market Competitors
Strategies

Insert your organization’s

7 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Our talent competitors
[Name of Talent Competitor [Name of Talent Competitor [Name of Talent Competitor
A] B] C]

Primary EVP Attributes 1. [EVP attribute #1] 1. [EVP attribute #1] 1. [EVP attribute #1]
2. [EVP attribute #2] 2. [EVP attribute #2] 2. [EVP attribute #2]
3. [EVP attribute #3] 3. [EVP attribute #3] 3. [EVP attribute #3]

Specifics (If Any) on  [Specifics on EVP attributes] [Specifics on EVP attributes] [Specifics on EVP attributes]
Attributes

EVP Attributes for Talent • [Talent Segment A:] • [Talent Segment A:] • [Talent Segment A:]
Segments for Which We Are • [Talent Segment B:] • [Talent Segment B:] • [Talent Segment B:]
Considering Customizing • [Talent Segment C:] • [Talent Segment C:] • [Talent Segment C:]
Our EVP

Percentage of Our • [x% of our employees leave • [x% of our employees leave • [x% of our employees leave
Employees Leaving to & to this talent competitor] to this talent competitor] to this talent competitor]
Coming From the • [y% of our new hires worked • [y% of our new hires worked • [y% of our new hires worked
Competitor for this talent competitor] for this talent competitor] for this talent competitor]

Our Competitive Advantage  [We excel in…]  [We excel in…]  [We excel in…]

Other Information  [Other information]  [Other information]  [Other information]

Insert your organization’s

8 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Roadmap

Our Business
Our Target Our Talent
and HR
Labor Market Competitors
Strategies

Insert your organization’s

9 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Our business strategy
Organization Strategic Mission:

[Our organization’s strategic mission]

Organizational Values:

[Our organization’s values]

Strategic Business Objectives:

[3–5 main objectives of our organization within the next few years]

Business Unit Objectives:

[Objectives of individual business units within the next few years]

Other Notes:

[Other information of note]

Insert your organization’s

10 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
Our HR strategy
HR Strategic Mission:

[Our HR organization’s strategic mission]

HR Objectives:

[3–5 main objectives of our HR organization within the next few years]

HR Capabilities:

[5–10 core strengths of the HR team]

HR Challenges:

[2–3 challenges the HR team faces]

Other Notes:

[Other information of note]

Insert your organization’s

11 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.
logo here
 Thank You

12 © 2020 Gartner, Inc. and/or its affiliates. All rights reserved.