Lecture 4 - Project Proposal Writing and RESOURCE MOBILIZATION

PROJECT PROPOSAL WRITING AND
RESOURCE MOBILIZATION
Moses Okech, PhD

Tel: +256787512253
E: [email protected]
January 9th 2020

This session
 To identify steps for planning resource

mobilization work
 To explain resource mobilization mechanisms
 To discuss resource provider-recipient
relationships
 To discuss how to write a project Concept
Note and Proposal
OVERVIEW OF RESOURCE
MOBILIZATION
 What do we understand by the

concept Resource(s)?
 Name types of Resources for projects
 Where can we find these resources?
 What is Resource Mobilisation?
MEANING OF RESOURCES
 Resources - things of value, materials or non-

material, which can be used as inputs to
produce planned and desired results … are the
factors of production.
 Types of Resources.
 Human: skilled, labour, attitudes, Social
capital
 Financial: money
 Material: sand, stones, paper etc
 Time, Space, Information
Major Types of Resources:
The concept of “Resource Mobilisation”
 Resource mobilisation is a process of

identifying, acquiring, organising,
assembling resources for a particular
purpose.
 Mobilising inputs need inputs too.
 What appear to be inputs for one project

might be outputs for the other.
Methods of Fundraising
 Detailed proposals, Letters of appeal
 Documentary/footage
 Face to face marketing, Use of donor

conferences
 Advertise via media, E-marketing
 Organise open days/visits

…methods of fundraising
 Approach government
 Charity walks/Door to door marketing
 Lottery/raffle, Clutter disposal, Auctions etc
 Organise competitions and seek sponsorships
 Savings
 Other financing mechanisms e.g. joint ventures

THE CONCEPT NOTE
 A concept note is a summary of a proposal

containing a brief description of the idea of the
project and the objectives to be pursued
 Occasionally submitted to donors who want only

a brief summary of the project and note a full
proposal
Format of a Concept Note
 1. Name of the Organization
 2. Title of the Proposed Project
 3. Potential Donor
 4. Context (not more than 300 words)
 5. Rationale for the Proposed Project
 6. Project Goals and Objectives

Format of a concept note…
 7. Project Strategy/ Listing of Project

Activities
 8. Expected Results
 9. Innovation: How different it is from
other or earlier projects?
 10. Organizational Background, including
the expertise and experience.
 12. Budget Estimate
The Project Proposal
 Cover Sheet: In all cases the Cover Sheet

should be signed by an authorised official of the
organisation which will administer and be held
accountable for the grant funds. The project
title should be short and descriptive.
 Table of Contents listing the contents of your
submission as well as the attachments that you
wish to be considered.

….Project proposal
 Executive Summary
 The Executive Summary is a short, precise

summary of your project proposal. Please
ensure to include a brief outline of your
project description and how your project
contributes to the achievement of
national development/institutional goal.
Project proposal ……
 4) Organisation (This information will be provided by the
Grant Funding Unit)
 Please describe your organisation and address each of the
points below:
 Mission, goals and mandate for your organisation
 Structure of organisation
 Ownership of the Organisation
 Partners for this project and their role in the project (if
applicable)
 Institutions impacted
 Impact on the non-university Tertiary Education sector
 Impact on National Development
Proposal writing…..
5) Project Description
Background
Describe the need for the project and how the
proposal was developed, why the project is being

proposed, how it relates to the needs being addressed.
Overall Purpose/objective of the Project
The description of the purpose of the proposed project
should be as clear, concise and focused as possible. It

should include the project’s purpose, goals, specific
objectives, method, and anticipated impact.
Proposal writing …..
 Objectives need to be stated in

measurable terms and be specific and
consistent with the statement of need
and the purpose of the proposed project.
 Objectives should be formulated as a
clear statement of what is expected to
be achieved through project
implementation.
….objectives
 These expected “outcomes” should be

measurable and conceptually related to
the objectives and goals of the Sector
Policy Support Programme and the Goals
outlined in MediumTerm Policy
Framework.
 Describe the activities that will comprise

project implementation.
Proposal writing…..
 6) Project Work Plan
 This section of the proposal should present the
detailed work plan for the project. This should
cover how the project objectives will be
accomplished, what outcomes will be
produced, what needs to be done and by whom,
how the work will be organised, within what
time frame, and how the outcomes of the
project will be monitored and reports given to
the donor.
…..work plan
 Provide a schedule of work outlining the

project’s objectives, strategies,
outcomes, main tasks and timelines. The
use of a project log frame may prove to
be useful.
Proposal writing…
 7) Human Resources
 Please describe how and by whom the proposed
project will be managed and executed and
identify how the knowledge, skills and abilities
required for implementation will be met.
 8) Project Site (Geographic, Physical, Virtual,
other)
 Please describe the proposed project site to be
used and the criteria for its selection (if
applicable).
….project proposal
 9) Project Monitoring (Progress

Reporting).
 This section should contain a description
of how the organisation will monitor the
progress and the outcomes of the project
and its contribution to indicator
achievement.
Proposal writing…
 10) Proposed Budget

 Your proposal should include a detailed
Budget Justification explaining an
estimate for each line item.
 If applicable, support from collaborating
agencies and other funding sources that
contribute directly to the project should
be itemised in the budget by source,
amount and duration.
..project proposal
 11) Attachments
 There is no limit to the number of pages
allowed for the attachments, documentation
from other funding agencies, letters of
agreements with partners for the project,
letters of support from other community
groups or organisations. You may also forward
copies of other materials that may assist the
Project Selection Committee in considering
your application.

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PROJECT PROPOSAL WRITING AND

Moses Okech, PhD

January 9th 2020

 To identify steps for planning resource

 What do we understand by the

 Resources - things of value, materials or non-

 Resource mobilisation is a process of

 Mobilising inputs need inputs too.

 What appear to be inputs for one project

 Face to face marketing, Use of donor

 Advertise via media, E-marketing

 Organise open days/visits

 Charity walks/Door to door marketing

 Lottery/raffle, Clutter disposal, Auctions etc

 Organise competitions and seek sponsorships

 Other financing mechanisms e.g. joint ventures

 A concept note is a summary of a proposal

 Occasionally submitted to donors who want only

 1. Name of the Organization

 2. Title of the Proposed Project

 4. Context (not more than 300 words)

 5. Rationale for the Proposed Project

 6. Project Goals and Objectives

 7. Project Strategy/ Listing of Project

 Cover Sheet: In all cases the Cover Sheet

 The Executive Summary is a short, precise

Describe the need for the project and how the

proposal was developed, why the project is being

The description of the purpose of the proposed project

should be as clear, concise and focused as possible. It

 Objectives need to be stated in

 These expected “outcomes” should be

 Describe the activities that will comprise

 Provide a schedule of work outlining the

 9) Project Monitoring (Progress

 10) Proposed Budget

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