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    Slide On Advertisement of Bank

    Uploaded by

    rayhan Kobir Pervez
    This document is a presentation by Mithila Sultana about her internship report on the effect of advertising on products and services at NCC Bank Ltd (NCCBL) from the customers' perceptions. Some key findings were that NCCBL mainly uses personal selling, sales promotion and billboard advertising. Promotional activities did not meet satisfaction levels. The interior and exterior designs of NCCBL branches were not attractive. Recommendations included increasing advertising through TV, newspaper and social media and offering more customized services and online banking.

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    © All Rights Reserved
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    Slide On Advertisement of Bank

    Uploaded by

    rayhan Kobir Pervez
    27 views20 pages
    This document is a presentation by Mithila Sultana about her internship report on the effect of advertising on products and services at NCC Bank Ltd (NCCBL) from the customers' perceptions. Some key findings were that NCCBL mainly uses personal selling, sales promotion and billboard advertising. Promotional activities did not meet satisfaction levels. The interior and exterior designs of NCCBL branches were not attractive. Recommendations included increasing advertising through TV, newspaper and social media and offering more customized services and online banking.

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    advertisement of banking product

    Original Title

    slide on advertisement of bank

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    This document is a presentation by Mithila Sultana about her internship report on the effect of advertising on products and services at NCC Bank Ltd (NCCBL) from the customers' perceptions. Some key findings were that NCCBL mainly uses personal selling, sales promotion and billboard advertising. Promotional activities did not meet satisfaction levels. The interior and exterior designs of NCCBL branches were not attractive. Recommendations included increasing advertising through TV, newspaper and social media and offering more customized services and online banking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    27 views20 pages

    Slide On Advertisement of Bank

    Uploaded by

    rayhan Kobir Pervez
    This document is a presentation by Mithila Sultana about her internship report on the effect of advertising on products and services at NCC Bank Ltd (NCCBL) from the customers' perceptions. Some key findings were that NCCBL mainly uses personal selling, sales promotion and billboard advertising. Promotional activities did not meet satisfaction levels. The interior and exterior designs of NCCBL branches were not attractive. Recommendations included increasing advertising through TV, newspaper and social media and offering more customized services and online banking.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Presentation

    on
    Internship Report
    Prepared By:
    Mithila Sultana
    ID: 16200008
    Batch; 7th
    Major in Marketing
    Department of Business Administration

    Prepared For:
    Department of Business Administration
    School of Business
    Ranada Prasad Shaha University

    5 June,5 ju 205 2550


    P r e s e n t a t i o n To p i c

    The Effect of Advertisement on Products and


    Services of NCCBL: Customers Perceptions
    Introduction

    The major sector of my internship , I have spent on my


    research topic entitled “The Effect of Advertisement
    on Products and Services of NCCBL: Customers
    Perceptions”.

    I spend many days to gain knowledge about the


    products and services of banking sector and their
    a d v e r t i s i n g s t r a t e g y.
    Advertising & Bank

    “Creative without strategy is called ‘art.’ Creative with


    strategy is called ‘advertising”
      – Jef I. Richards

    The most important challenge of a bank is how to


    e f f i c i e n t l y r e a c h t h e c u s t o m e r, w i t h t h e r i g h t p r o d u c t o r
    service, at the right time.
    Profile of NCC Bank Limited

    National Credit and Commerce Bank Ltd.


    bears a unique history of its own. The
    organization started its journey in the
    financial sector of the country as an
    investment company back in 1985.
    Objectives of Report
    Limitation of Study

    1. Small sample

    2. More dependence on the primary sources

    3. the management of the bank was unwilling to


    share or disclose some information
    Methodology of Data Collection

    Primary
    Secondary
    Data
    Data
    Comparative Advertising activities of NCCBL

    Unique Strategy Unique Strategy Unique Strategy Unique Strategy


    Strong Partners (Bkash Creativity in Ads Tag Line No strategy
    & Grammenphone)
    Famous Face
    Analysis of Questionnaire Survey
    How do you know about NCCBL?

    Sponsorship 10%

    Sales promotion 50%

    Personal selling 23%

    Advertising 17%
    Advertisement of NCCBL is attractive

    Advertisement of NCCBL is attractive

    97%

    0% 0% 0% 3%

    Strongly Agree Neutral Disagree Strongly


    agree disagree
    In which media you will feel comfort to see our
    ad?

    In which media you will feel comfort to see our ad?


    60%
    50%
    40%
    30%
    20%
    10%
    0%
    n rd r
    ok io a e ine
    o is o ap az
    c eb lev illb s p
    ag
    a Te B w
    F Ne le
    t m
    af
    Le
    How well do you remember our last
    advertisement?

    How well do you remember our last ad?

    Remember the ad 7%

    Remember the product 0%

    Remember the company 27%

    Don’t remember at all 73%


    Phone
    How well do you remember this ad?

    THANK YOU0
    0 0.13 0.87

    1
    0
    Name 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

    Don’t remember at all


    Email Remember the ad only
    Website Remember product & company
    Remember ad concept & company
    Findings of Report

    Fast remittance NCCBL mainly use


    personal selling, sales
    service than promotion, sponsorship
    other and billboard for
    competitors advertising.

    Promotional
    Difficult to get
    activities Are not
    the exact in satisfaction
    location. level .

    There is no
    Interior & Exterior
    classy tagline or
    designs in NCCBL
    concept or face
    is not attractive.
    in advertising.
    Recommendation of Report

    More emphasis on the advertisement

    Increase TV , Newspaper, social media advertisement

    Remittance service as advertising strategy

    Occasion based ads, Innovative ads

    Computer facilities and ATM booth should increase

    Offer more customized services

    Introduce online banking

    Training for marketing team urgently need


    Conclusion

    • Finally I want to say that the NCC Bank Ltd. with its futuristic
    vision has the prospect to bring out the change and revolution in
    the banking sector of Bangladesh. All that the bank has to do is
    to work with the marketing policy of the bank. Thus some
    innovative products should be discovered and in some cases
    existing products may be customized.
    • To make people aware of these NCCBL should make more and
    more innovative advertising in social media as per customer's
    perceptions.

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