Scribd Logo
Upload

Welcome to Scribd!

  • 400 views

    Showrooming at Best Buy: Case Analysis

    Uploaded by

    AnubhavChauhan
    This document summarizes a case analysis of showrooming at Best Buy using the 5C's framework. It analyzes Best Buy's operating environment by looking at the company, customers, competition, collaborators, and context. Under competition, it identifies online retailers like Amazon that have lower overhead costs and membership programs. It also notes trends like rising showrooming and the growing share of online retailers that pose challenges for Best Buy. The document presents the problem of Best Buy's price matching policy and whether it can afford to sell at prices as low as online retailers given its higher costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Showrooming at Best Buy: Case Analysis

    Uploaded by

    AnubhavChauhan
    400 views4 pages
    This document summarizes a case analysis of showrooming at Best Buy using the 5C's framework. It analyzes Best Buy's operating environment by looking at the company, customers, competition, collaborators, and context. Under competition, it identifies online retailers like Amazon that have lower overhead costs and membership programs. It also notes trends like rising showrooming and the growing share of online retailers that pose challenges for Best Buy. The document presents the problem of Best Buy's price matching policy and whether it can afford to sell at prices as low as online retailers given its higher costs.

    Original Title

    Showrooming at Best Buy

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document summarizes a case analysis of showrooming at Best Buy using the 5C's framework. It analyzes Best Buy's operating environment by looking at the company, customers, competition, collaborators, and context. Under competition, it identifies online retailers like Amazon that have lower overhead costs and membership programs. It also notes trends like rising showrooming and the growing share of online retailers that pose challenges for Best Buy. The document presents the problem of Best Buy's price matching policy and whether it can afford to sell at prices as low as online retailers given its higher costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    400 views4 pages

    Showrooming at Best Buy: Case Analysis

    Uploaded by

    AnubhavChauhan
    This document summarizes a case analysis of showrooming at Best Buy using the 5C's framework. It analyzes Best Buy's operating environment by looking at the company, customers, competition, collaborators, and context. Under competition, it identifies online retailers like Amazon that have lower overhead costs and membership programs. It also notes trends like rising showrooming and the growing share of online retailers that pose challenges for Best Buy. The document presents the problem of Best Buy's price matching policy and whether it can afford to sell at prices as low as online retailers given its higher costs.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    Case Analysis

    Showrooming at Best Buy

    Submitted by Group A10 –


    Anubhav Chauhan
    Mayank Agarwal
    Monika Patel
    Raghuraj Rathore
    Rohan Joseph George
    Yatish Sachdev
    Analyzing Best Buy’s Operating Environment using the 5C’s framework

    C C C C C

    Company Customer Competition Collaborators Context

    • Customer • Online retailers- • Exclusive • MAP & RPM - legal


    • Consumer
    Electronics Amazon products from contracts to fix
    Electronics Retailer
    Segment  Lower overhead vendors minimum price
     Bargaining power –
     Technology Savvy Costs • Manufacturers – • Rising trend in
    2000 stores
     Memberships minimum price Showrooming
     Brand Image
    • Holiday Shoppers eliminating policy (37%)
     Holiday Shopping
     Price sensitive shipping costs and • Third party app • Rising share of
    destination
    inspiring loyalty - developers – online retailers
     Lowest price
    prime Shopkick (45% from 2008-
    guaranteed Price
    • Price comparison 12)
    matching policy
    apps - Flow • Adoption of mobile
    technology
    Decision
    Alternatives
    Problem
    Best Buy has adopted the
    Filler

    permanent price matching


    policy to guarantee the lowers
    price found on online retailers
    or any other brick and mortar Framework Used
    store. Filler

    With high overhead and


    operational costs, can Best
    Buy afford to sell at prices as
    low as those of online Filler
    Filler
    retailers?

    Filler
    Filler
    Thank you

    You might also like