Project On Automobiles Industries

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Project on Automobiles Industries.

Presented By

Neha Jangid &


Dipti Panchal
Hindustan Motors –
A Major Player
 Hindustan Motors was the first Indian
Car Company to start production in
India in 1942. Since then, it has become
a vast company, manufacturing cars
like the sturdy Ambassador, the elegant
Contessa, and in collaboration with
Mitsubishi of Japan now manufactures
the new Mitsubishi Lancer.
 It started production of the Land master
in 1954, and in 1957 began the production
of the Ambassador. Later tie-ups with
General Motors Corporation of USA,
Vauxhall Motors, UK, Marion Power
Shovel Co, USA led to new products being
launched. In 1963 commenced the
production of the Ambassador Mark 2.
 Ambassador 1800 ISZ
Product Line

 Passenger Cars
 Tata Indica, Tata Indigo.

Hybrid Cars
 Tata Suave
The Tata Indica V2
The Tata Indigo
Branding Of New Hybrid
Car

Tata Suave
Process Flow

Idea Generation

Concept Development

Business Analysis

Brand Building Strategy


Idea Generation

 Higher mileage
 Low tail-pipe emission levels
 Hassle free driving
 All above at affordable price
(Value for money)
Product Development

 Fuel Consumption Pattern.


 Engine Friction.
 Anti Rolling Friction Tyre.
 Tailpipe Emission.
 ATV (Automatic Transmission
Vehicle)
Business Analysis

 Target Audience
 Market Potential:
 50,000 Cars per annum.
 Rs. 4100 Crores.
 No Direct Competition.
 Manufacturing Feasibility.
Segmentation and Targeting
 Since the car will fall in the high price
range – segmentation on basis of income
group.
 Income Segments – based on annual
income
 Rs.2lakh to Rs.5lakh
 Rs.5 lakh to Rs.7
Our Target
lakh Segment
 Rs.7lakh and above
PRODUCT LIFE CYCLE

S
A
L
E
S

Introduction Growth Maturity Decline


2 yr 4 yr 10yr

TIME
Production Trend
1995 – 1997 – 1999 – 2001 –
Category 1996 1998 2000 2002 2003

Passenger 759’385 791’711 1’090’762 1’057’711 781’764


cars
UVs 240’934 247’981 251’827 220’146 146’103
MPVs -- -- -- 115’192 60’673
Total 1’000’219 1’039’692 1’342’589 1’393’049 988’540
Passenger
Vehicles
Car Sales Trends

Year 1991-92 1992-93 1993-94 1994-95 1995-96 1996-97 1997-98

Maruti
118083 106529 152539 199150 267020 330414 345303
Udyog

Premier
30887 17055 25002 27807 27718 10250 11369
Auto

Hind.
17263 18905 26137 26115 27720 25828 22589
Motors

General
- - - - - 7482 7548
Motors
Brand Wise Car Sales in 1999
Economy cars Jan- Feb Mar- Apr May-Jun Jul-Aug Sep-Oct Nov-Dec
Maruti 800 28,396 33,408 28,961 38,353 34,039 29,778
Maruti Zen 10,718 11,664 13,761 15,884 13,861 13,322
Hyundai Santro 4,910 7,821 9,153 11,951 13,421 11,393
Daewoo Matiz 1,315 1,510 4,230 4,891 6,424 6,966
Ambassador 2,011 3,135 1,319 2,757 2,936 3,218
Premier Padmini 90 - 20 4 - -
Premier 118NE 6 - - 12 6 -
Total 56,947 78,019 78,352 99,400 96,178 92,599
Thank You

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