Project On Automobiles Industries
Project On Automobiles Industries
Project On Automobiles Industries
Presented By
Passenger Cars
Tata Indica, Tata Indigo.
Hybrid Cars
Tata Suave
The Tata Indica V2
The Tata Indigo
Branding Of New Hybrid
Car
Tata Suave
Process Flow
Idea Generation
Concept Development
Business Analysis
Higher mileage
Low tail-pipe emission levels
Hassle free driving
All above at affordable price
(Value for money)
Product Development
Target Audience
Market Potential:
50,000 Cars per annum.
Rs. 4100 Crores.
No Direct Competition.
Manufacturing Feasibility.
Segmentation and Targeting
Since the car will fall in the high price
range – segmentation on basis of income
group.
Income Segments – based on annual
income
Rs.2lakh to Rs.5lakh
Rs.5 lakh to Rs.7
Our Target
lakh Segment
Rs.7lakh and above
PRODUCT LIFE CYCLE
S
A
L
E
S
TIME
Production Trend
1995 – 1997 – 1999 – 2001 –
Category 1996 1998 2000 2002 2003
Maruti
118083 106529 152539 199150 267020 330414 345303
Udyog
Premier
30887 17055 25002 27807 27718 10250 11369
Auto
Hind.
17263 18905 26137 26115 27720 25828 22589
Motors
General
- - - - - 7482 7548
Motors
Brand Wise Car Sales in 1999
Economy cars Jan- Feb Mar- Apr May-Jun Jul-Aug Sep-Oct Nov-Dec
Maruti 800 28,396 33,408 28,961 38,353 34,039 29,778
Maruti Zen 10,718 11,664 13,761 15,884 13,861 13,322
Hyundai Santro 4,910 7,821 9,153 11,951 13,421 11,393
Daewoo Matiz 1,315 1,510 4,230 4,891 6,424 6,966
Ambassador 2,011 3,135 1,319 2,757 2,936 3,218
Premier Padmini 90 - 20 4 - -
Premier 118NE 6 - - 12 6 -
Total 56,947 78,019 78,352 99,400 96,178 92,599
Thank You