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Formulation of Sales Program

This document provides an overview of sales planning concepts. It discusses the need for planning to address recruitment problems and improve morale. It outlines different levels of planning from strategic to daily. It also describes the role of sales managers as planners and the sales management planning process, which involves analyzing the situation, setting goals and objectives, developing strategies, allocating resources, implementing plans, and controlling plans. Finally, it presents Ansoff's Growth Matrix model and provides an example in-basket exercise for a sales manager of a new product.

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ramanrockstar21
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1K views11 pages

Formulation of Sales Program

This document provides an overview of sales planning concepts. It discusses the need for planning to address recruitment problems and improve morale. It outlines different levels of planning from strategic to daily. It also describes the role of sales managers as planners and the sales management planning process, which involves analyzing the situation, setting goals and objectives, developing strategies, allocating resources, implementing plans, and controlling plans. Finally, it presents Ansoff's Growth Matrix model and provides an example in-basket exercise for a sales manager of a new product.

Uploaded by

ramanrockstar21
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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c  

   
Road Map : Previewing the
Concepts
‡ Planning and sales
‡ Need for planning
‡ Levels of planning
‡ Role of sales managers as planners
‡ Sales management planning
Planning the Sales function
‡ Setting up the objectives to get the desired
results
‡ Making Decisions today to create a better
tomorrow .
Need for planning
‡ Recruitment / Selection problems- Under hiring,
over hiring or firing
‡ Improve Morale
‡ Provides direction and focus for organizational
efforts
‡ Develop Individuals and Collective standards
‡ Dealing with flexibility with unestimated
problems
Levels of planning
v   c 
a) Strategic CEO, Board of Company Mission
management Directors, president ,Goals,Objectives,Prim
ary Strategies,Overall
Budgeting
b) Tactical Planning General sales Departmental , yearly
manager,Director of and quarterly plans,
Marketing Research policies, procedures.
c) Monthly and weekly Regional sales Branch plans and
planning managers budgets
d) Daily Planning Sales supervisors and Unit Plans and
sales representatives Budgets
Role of sales managers as
planners- Steps in sales
management
‡ Goals and Objectives
‡ Management By Objectives
‡ Policies and procedures
‡ Strategies and Tactics
‡ Controls
The Sales Management Planning
process
Analyze the Develop Allocate
situation Detailed Necessary
Activity Resources
Set Goals
Implement
and Select
The
Objectives Strategies
plan

Determine
market Forecast Control of
potential Sales The plan
Ansoff¶s Growth model
         

 
    Market Products
penetration Development

    Market Diversification


Development
In basket exercise
‡ You are a sales manager for a consumer goods
Company that has just launched a new
product.Although all the staff members are
extremely excited about its potential, after only a
few months in the market , the product is
generating disappointing responses from the
buyers.One of your sales person recently heard a
major wholesaler,serving over 500 supermarkets
say ³we¶ve had this product three months and its
not moving , so we¶re going to yank it from the
stores!´
Ò   
  
        
        
 
  

Road Map : Reviewing the
Concepts
‡ Planning and sales
‡ Need for planning
‡ Levels of planning
‡ Role of sales managers as planners
‡ Sales management planning

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