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    Cheetay

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    shahzib
    Cheetay.pk is an on-demand delivery service operating in Lahore that delivers anything from any restaurant. A PESTEL analysis found the service benefits from government support of local industry and trends of increased food consumption, smartphone ownership enabling home delivery, and e-commerce growth. While it has a large market share, competition is intensifying from rivals like Foodpanda and new entrants like Uber planning to offer delivery services. Cheetay.pk targets price conscious consumers across socioeconomic classes in Lahore with discounts and promises to deliver anywhere in the city.

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    Cheetay

    Uploaded by

    shahzib
    315 views12 pages
    Cheetay.pk is an on-demand delivery service operating in Lahore that delivers anything from any restaurant. A PESTEL analysis found the service benefits from government support of local industry and trends of increased food consumption, smartphone ownership enabling home delivery, and e-commerce growth. While it has a large market share, competition is intensifying from rivals like Foodpanda and new entrants like Uber planning to offer delivery services. Cheetay.pk targets price conscious consumers across socioeconomic classes in Lahore with discounts and promises to deliver anywhere in the city.

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    Cheetay.pk is an on-demand delivery service operating in Lahore that delivers anything from any restaurant. A PESTEL analysis found the service benefits from government support of local industry and trends of increased food consumption, smartphone ownership enabling home delivery, and e-commerce growth. While it has a large market share, competition is intensifying from rivals like Foodpanda and new entrants like Uber planning to offer delivery services. Cheetay.pk targets price conscious consumers across socioeconomic classes in Lahore with discounts and promises to deliver anywhere in the city.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    315 views12 pages

    Cheetay

    Uploaded by

    shahzib
    Cheetay.pk is an on-demand delivery service operating in Lahore that delivers anything from any restaurant. A PESTEL analysis found the service benefits from government support of local industry and trends of increased food consumption, smartphone ownership enabling home delivery, and e-commerce growth. While it has a large market share, competition is intensifying from rivals like Foodpanda and new entrants like Uber planning to offer delivery services. Cheetay.pk targets price conscious consumers across socioeconomic classes in Lahore with discounts and promises to deliver anywhere in the city.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    Cheetay.

    pk
    Moiz Atif, Fajar Sajjad, Nabeeha
    Ayaz, Muhammad Hamza
    Section A
    PEST Analysis
    • Political
    • The government wants the local industry to flourish, so Cheetay.pk
    has the upper hand.
    • Rules and regulations regarding licensing
    • Economical
    • Employment opportunities; job creation
    • Demand for food increasing day by day, increasing the
    consumption hence the multiplier effect; GDP affect
    PEST Analysis
    • Social
    • Lazy generation; trending towards home delivery services
    • Everyone has a mobile phone, so ease of access
    • Technological
    • Cheetay.pk has been focusing on cyber security improvementsContinue
    to invest in technology
    • Ecommerce trend
    • Investment in electronic bikes
    • Cost reductions
    • Allowing ease I ordering and payment
    Industry Analysis
    • 93.7% Ecommerce business sales have risen
    • 20% market share in Lahore’s food industry
    • No barriers to entry
    • Competition; Uber, Careem, FoodPanda, Eat Mubarak
    • Lower investments
    Porters 5 Forces
    • Competitive Rivalry
    • Foodpanda main rival.
    • Uber and careem are about to enter
    • Competition expected to intensify because of All-in-one apps, just
    like China and other countries
    • Supplier Power
    • No such power of suppliers as Cheetay.pk is already charging a
    commission over the order and they’re covering their expenses by
    delivery fees
    • Threat of New Entry
    • Uber and Careem are looking to join this market
    Porters 5 Forces
    • Buyer Power
    • Less buying power because standardized commission rates
    • they have a large number of buyers.
    • only sell products at prices charged by the product makers so they have
    no influence over it
    • Switching costs may include the coupons and discounts offered
    • Substitutes
    • Foodpanda is a leading app and offers more discounts and people are
    more familiar with its interface
    • Foodpanda’s brand name is more food associated
    SWOT Analysis
    • Strengths
    • Well integrated system
    • Covers entire Lahore
    • Delivers anything and everything
    • Tracking services offered

    • Weaknesses
    • Only operating in Lahore
    • Customer service is poor
    • Delivery fees reported to be high by customers
    SWOT Analysis
    • Opportunities
    • Can market itself as the delivery service that delivers everything.
    • The “All-in-One” app
    • Threats
    • Careem and Uber slowly expanding into offering a wide variety of
    delivery services
    • Careem Uber have stronger brand names
    • Foodpanda to eat up Cheetay’s market share
    Segmentation, Targeting & Positioning
    • Price conscious people in Lahore
    • SEC A, B and C
    • People who have access to smart phones and mobile apps
    • Wide variety of discounts and offers
    • Delivers anything everywhere in Lahore
    “There is no location in Lahore we won’t deliver to, and there are now no
    restaurants that don’t have delivery. You can also track your cheetah as he speeds
    your way with your food ”
    Market Plan: Story Board

    Scene 1: Old friends meeting Scene 2: They order food via a Scene 3: They realise their order
    each other after a long time. delivery service does not come with drinks neither
    Chatting, and having fun. do they have paper plates for the
    gathering. And most delivery
    apps don’t deliver to their
    location.
    Scene 4: Some friends pitch Scene 5: They open the Scene 6: The wide
    in the idea of using Cheetay cheetay app. options available are
    that delivers to any location shown on the app display
    in Lahore, and can get both while the user scrolls
    the cold drinks as well as the through the app. They
    paper plates place the order.
    Scene 7: Soon after the rider Scene 8: The group of Scene 9: Display of Cheetay
    appears at the doorstep with friends enjoy their food alongwith tagline “Cheetay
    the bottle of Coke and paper and have a good time har lamhay, har jaga, apke
    plates because of Cheetay. saath”

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