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    Research Design

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    Nishan Shetty
    This document outlines different aspects of research design. It discusses three main types of research: exploratory, descriptive, and causal. Exploratory research seeks insights without clear hypotheses, descriptive provides snapshots of markets, and causal determines relationships between variables. Key characteristics of each type are described. The document also covers sampling error, methods, data analysis strategies, and factors that influence choice of analysis techniques. International research considerations and preparing data for analysis are additionally addressed.

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    Research Design

    Uploaded by

    Nishan Shetty
    1K views12 pages
    This document outlines different aspects of research design. It discusses three main types of research: exploratory, descriptive, and causal. Exploratory research seeks insights without clear hypotheses, descriptive provides snapshots of markets, and causal determines relationships between variables. Key characteristics of each type are described. The document also covers sampling error, methods, data analysis strategies, and factors that influence choice of analysis techniques. International research considerations and preparing data for analysis are additionally addressed.

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    This document outlines different aspects of research design. It discusses three main types of research: exploratory, descriptive, and causal. Exploratory research seeks insights without clear hypotheses, descriptive provides snapshots of markets, and causal determines relationships between variables. Key characteristics of each type are described. The document also covers sampling error, methods, data analysis strategies, and factors that influence choice of analysis techniques. International research considerations and preparing data for analysis are additionally addressed.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    1K views12 pages

    Research Design

    Uploaded by

    Nishan Shetty
    This document outlines different aspects of research design. It discusses three main types of research: exploratory, descriptive, and causal. Exploratory research seeks insights without clear hypotheses, descriptive provides snapshots of markets, and causal determines relationships between variables. Key characteristics of each type are described. The document also covers sampling error, methods, data analysis strategies, and factors that influence choice of analysis techniques. International research considerations and preparing data for analysis are additionally addressed.

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    © All Rights Reserved
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    of 12

    RESEARCH DESIGN

    Prof M. R. Suresh

    1
    Research Design is a detailed
    blueprint to guide a
    research study towards its
    objectives
    • Research Approach
    • Types of Research
    –Exploratory
    –Descriptive
    –Causal

    2
    Exploratory: Seeking insights into a problem
    no clear definition of hypothesis

    Provides an accurate snapshot


    Descriptive: of aspect of the market
    Hypothesis exits: tentative,
    speculative

    Causal: One variable determines the


    values of other variables

    3
    Exploratory Descriptive Causal

    Market Cause Effect


    Objective Insights
    Characteristics Relations

    Flexible Prior formulation Manipulate one/


    of specific more independent
    Characte- hypotheses variable
    ristics Front end of
    research Preplanned Control of other
    design and Structured variables

    Sec data
    Expert Surveys
    Surveys
    Pilot Surveys
    Methods Panels Experiments
    Section data
    Observational
    Qual. Research
    data 4
    Total Error

    Sampling Non-sampling
    Error Error

    Design Administering Response


    Non-response
    Error Error Error

    •Selection Error •Data Error


    •Questioning •Failure to
    •Population Intentional
    •Recording contact all
    Specification Unintentional
    •Interference members
    Error
    •Sampling
    •Incomplete
    Frame Error
    responses
    •Surrogate
    Info Error
    •Measurement
    Error 5
    Research Tactics and
    Implementation

    Measurement
    •Sampling Plan
    Anticipating Analysis
    Analysis of value vs. cost and time
    Errors in Research Design

    6
    Marketing Research Proposal
    1.Executive Summary and Background
    2.Problem Definition / Objectives of
    Research
    3.Approach to the problem
    4.Research Design
    5.Fieldwork / data collection
    6.Data Analysis
    7.Reporting
    8.Cost and Time
    9.Appendices
    7
    International Marketing
    Research
    Information requirements
    Unit of analysis
    Equivalence in
    Construct
    Measurement
    Sampling
    Analysis

    8
    Preparing data for analysis
    •Data editing
    Interviewer errors, ambiguity, inconsistencies,
    lack of cooperation ineligible respondent
    •Coding
    Statistically adjusting data
    Weighting
    Variable respectification (data modified to create
    new variables)
    (dummy variables)
    Scale transformation
    Standardisation
    9
    Strategy for data analysis

    Data cleaning

    Tabulation of data
    Empirical distribution

    Summary statistics

    Cross - tabulation
    Relationship among & between nominal variables

    10
    Factors influencing choice of data
    analysis/ stat technique
    Type of data (nominal /ordinal /
    interval)
    •Research design
    Sample independence
    Number of groups X1 O
    X2 O 2
    O3
    Number of variables
    Variable control 11
    • Source: Mainly from, Marketing Research: Aaker, Kumar & Day, John Wiley & Sons, Latest
    Asian Edn.
    • Business Research Methods- A South Asian Perspective, Zikmund, Babin, Carr, Adhikari and
    Griffin, Cengage Learning
    • for academic discussion at SDMIMD only

    12

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