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    Metrol - Social Media Strategy

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    Crack Pot
    Metrol is an online marketplace platform present on Facebook, Instagram, LinkedIn, and Playstore. The document recommends expanding to additional platforms like TikTok, Twitter, Snapchat, and using email marketing. It outlines Metrol's advantages like low costs and inventory management. The target segments are college students and young professionals. Unique selling propositions include earning extra cash by selling used books and notes. The social media strategy proposes contests and games on Instagram and generating content on LinkedIn while being more active on Facebook and college groups. TikTok is also recommended for its growing youth audience.

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    Metrol - Social Media Strategy

    Uploaded by

    Crack Pot
    115 views10 pages
    Metrol is an online marketplace platform present on Facebook, Instagram, LinkedIn, and Playstore. The document recommends expanding to additional platforms like TikTok, Twitter, Snapchat, and using email marketing. It outlines Metrol's advantages like low costs and inventory management. The target segments are college students and young professionals. Unique selling propositions include earning extra cash by selling used books and notes. The social media strategy proposes contests and games on Instagram and generating content on LinkedIn while being more active on Facebook and college groups. TikTok is also recommended for its growing youth audience.

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    Metrol_ Social Media Strategy

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    Metrol is an online marketplace platform present on Facebook, Instagram, LinkedIn, and Playstore. The document recommends expanding to additional platforms like TikTok, Twitter, Snapchat, and using email marketing. It outlines Metrol's advantages like low costs and inventory management. The target segments are college students and young professionals. Unique selling propositions include earning extra cash by selling used books and notes. The social media strategy proposes contests and games on Instagram and generating content on LinkedIn while being more active on Facebook and college groups. TikTok is also recommended for its growing youth audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    115 views10 pages

    Metrol - Social Media Strategy

    Uploaded by

    Crack Pot
    Metrol is an online marketplace platform present on Facebook, Instagram, LinkedIn, and Playstore. The document recommends expanding to additional platforms like TikTok, Twitter, Snapchat, and using email marketing. It outlines Metrol's advantages like low costs and inventory management. The target segments are college students and young professionals. Unique selling propositions include earning extra cash by selling used books and notes. The social media strategy proposes contests and games on Instagram and generating content on LinkedIn while being more active on Facebook and college groups. TikTok is also recommended for its growing youth audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10
    At a glance
    Powered by AI
    The key takeaways are that Metrol has cost advantages like very low delivery cost and zero inventory management. It also has a user friendly interface but low consumer awareness and availability only in certain cities. The used book industry is attractive with few competitors.

    The platforms where Metrol currently has an online presence are Facebook, Instagram, LinkedIn and the Playstore.

    The other social media platforms that Metrol should be present on are TikTok, Twitter and Snapchat.

    METROL:

    SOCIAL MEDIA
    STRATEGY

    Avantika Singh
    ● Cost advantage. ● Industry is very ● Not being an
    ● Very low attractive. early mover
    ● Low consumer ● Few already other
    delivery cost . awareness .
    ● Zero inventory competitors. well established
    ● Not available ● People can sell competitors like
    management. in certain
    ● User friendly not only books buysellbooks.co
    cities. but also notes m,
    interface .
    and projects. madbook.com
    Platforms Where Metrol Is Present

    The following are the platforms where


    Metrol has online presence:
    Facebook
    Instagram
    Linkedin
    Playstore
    OTHER MEDIUMS WHERE
    METROL SHOULD BE
    PRESENT
    These are the other following social media
    platforms where Metrol should be present as well:
    ● TikTok
    ● Twitter
    ● Snapchat
    Target segments

    College students Young Professionals


    UNIQUE SELLING PROPOSITION

    ● Extra pocket money.

    ● Common Exchange
    Point.

    ● Notes and Projects are College


    also available. Students
    Unique selling Proposition
    ● Extra Cash for the books
    they no longer require.
    ● Get a better price in
    Young comparison to second
    Professionals. hand book store buyers.
    ● Ease of delivery.
    Social Media Strategy Social Media
    Strategy
    1: Instagram : 2: Linkedin:
    ● Generate more blogs and
    ● Make quizzes and contests which give content and ask people to write
    rewards as well. their personal stories as well.
    ● Make it more interactive asking followers
    to contribute as well. 3:Facebook:
    ● Be more active and should join
    ● Share stories and ask people to share as
    and post in groups with college
    well. students.
    ● In recent times due to corona, a lot of ● Again we should ask college
    games such as Bingo and This or That are ambassadors to ask people to
    being circulated. We should float our share their experience online as
    own games also so that there is a well.
    continuous thread of it increasing views. 4:TikTok:
    ● Also we should make use of the trending ● These days a lot of people are
    challenges and hashtags on insta. using tiktok and it is a great way
    of promotion.
    Social Media Strategy

    5: Snapchat:
    ● Most of the youth use snapchat .
    Snapchat is just another medium where
    people can be made aware about us.
    ● Also people who use Snapchat mostly
    also use , Instagram and Facebook. In this
    way we could channelise to our stronger
    social media platforms.

    6:Email Marketing:
    ● We should create eye catching emails
    and ask the college ambassadors to
    send them out to students.
    Thank You !

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