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E-Commerce Mid Term Project Presentation

This document appears to be a presentation analyzing the e-commerce website 786gifts.com. It includes sections on the introduction and history of the company, an industry analysis of e-commerce, a SWOT analysis, description of the target market and customers. It also compares 786gifts.com to a competitor, pakgifts.com, and provides recommendations for improving the website. The presentation was delivered to Mr. Aamir Faheem by a group of 6 students.

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81 views35 pages

E-Commerce Mid Term Project Presentation

This document appears to be a presentation analyzing the e-commerce website 786gifts.com. It includes sections on the introduction and history of the company, an industry analysis of e-commerce, a SWOT analysis, description of the target market and customers. It also compares 786gifts.com to a competitor, pakgifts.com, and provides recommendations for improving the website. The presentation was delivered to Mr. Aamir Faheem by a group of 6 students.

Uploaded by

myn11
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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E- Commerce

Mid Term Project


Presentation
Website Analysis

786gifts.com
Presented to

Mr. Aamir Faheem


Group Members
 Anees ur Rehman
(063305-016)
 Mohammed Yasir Naim
(063305-026)
 Mohammed Kazim Amjad
(063305-006)
 Ahad Ali
(063305-010)
 Umair Khan Durrani
(063305-045)
 Ghulam Murtaza Subhani
(063305-007)
Anees ur Rehman
Contents
 Introduction
 Industry Analysis
 Company Analysis
 Problems Faced by the Company
 Target Market
 786gifts.com V/s pakgifts.com
 Recommendations
Introduction of 786gifts.com
 Mission

 Vision

 History of 786gifts.com

 Business
Industry Analysis
 Internet is eliminating the limits that have
customarily isolated corporations and
countries

 Aim of e-commerce is to share business


information to keep up business
relationships

 E-commerce is a highly important way of


conducting business.
Mohammed Yasir Naim
SWOT Analysis
 Strengths
 Online shopping is easy and convenient
since it uses “one-click” technology, thus
saves time for the consumers.
 Value-added features like shopping cart
is provided to keep track of the total
expenses and the goods bought
 Different payment options are being
offered.
SWOT Analysis
 Weaknesses
 The site has to be maintained and
updated regularly. Thus a cost is
involved.
 Many are still uncertain and insecure
about online shopping
 It takes time before the goods are being
delivered to the consumers’ doorsteps
 It is limited to people with Internet
access or areas with Internet
connections
SWOT Analysis
Opportunities
 The site can offer other services such
as, comparison of price of product
substitutes of different brands so as to
allow easier decision-making.
 Selling on the Internet allows the
company to take orders around the
clock
 Joint venture with other brands.
SWOT Analysis
 Threats
 Consumers may enjoy shopping in a
physical store the traditional way
 Some consumers are leery of doing
shopping online out of concerns of
fraud and misuse of their financial
data. 
 Some consumers prefer not to give
any personal information out over the
Internet because of fears that the
information will be misused, lead to
spam email or identity fraud.
Value Chain of 786gifts.com
 Support activities
 Website infrastructure
 Technology development
 Procurement
 Primary Activities
 Inbound Logistics
 Operation
 Outbound Logistics
 Marketing and Sales
 Service
Mohammed Kazim Amjad
B2C & B2B Customers &
Services Provided by the
Company

 Business to Consumer

 Business to Business
Problems Faced by the Company

 Technical Problems

 Non Technical Problems

 Internal Problems

 External Problems
Target Market
 They are basically
targeting those who don’t
have enough time to
personally go out for
shopping.

 Include both male and


female. But majority is that
of male.
Target Market
 Fashion conscious males and females,
youngsters, kids. Students of
university and colleges use this
website from their respective
institute.
 Targeting on different events and
house hold items.
Ahad Ali
786gifts.com V/s Pakgifts.com

 Keep it simple
786gifts.com V/s Pakgifts.com

 Make it Fast
786gifts.com V/s Pakgifts.com

 Build Trust
786gifts.com V/s Pakgifts.com

 Give Directions
786gifts.com V/s Pakgifts.com

 Let the World Know


Umair Khan Durrani
786gifts.com V/s Pakgifts.com

 Community
786gifts.com V/s Pakgifts.com

 Welcome the Shopper


786gifts.com V/s Pakgifts.com

 Customer Service
786gifts.com V/s Pakgifts.com

 Think Globally
786gifts.com V/s Pakgifts.com

 Shipping Must be Easy


Ghulam Murtaza Subhani
Recommendations
Questions???
Thank You

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