Scribd
Upload
471 views27 pages

Session 12. Range Presentation

The document discusses the process of product/range development in the fashion industry. It involves market research, concept development, fabric and color selection, prototype creation, costing, and final selection of styles to include in a collection. The goal is to translate market trends into a cohesive line of styles that will appeal to target consumers and be profitable for the company. Research, planning, and iterative design are essential to developing a successful product range.

Uploaded by

Bhaswati Panda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
471 views27 pages

Session 12. Range Presentation

The document discusses the process of product/range development in the fashion industry. It involves market research, concept development, fabric and color selection, prototype creation, costing, and final selection of styles to include in a collection. The goal is to translate market trends into a cohesive line of styles that will appeal to target consumers and be profitable for the company. Research, planning, and iterative design are essential to developing a successful product range.

Uploaded by

Bhaswati Panda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 27

RANGE DEVELOPMENT

AND PRESENTATION
Session 12

1
PRODUCT/RANGE DEVELOPMENT
 Product/Range development is the process of market and trend
research, merchandising design, and development of the final
product.

 Merchandisers or product managers, designers, and their


assistants are all involved in the development of a line or
collection of the fashion manufacturers’ product.

 Line development is the creation of a line, also referred to as a


collection( a group of garment styles that is presented by
apparel companies to their customers for sale and delivery
during a specific time period.
2
DEFINITIONS
 Product range: The total product range that you are developing
for a particular market e.g. Export Product Range.
 Style: A distinctive common aspect that appears in all products,
determined by the raw materials, the production techniques or
inspiration behind the products e.g. Contemporary, Traditional,
Classic.
 Theme/Story/Concept: A subject of trend where ideas are drawn
and collated from common inspiration to create a unified ‘look’.
 Storyboard/Concept board: A visual representation of the
theme/story/ concept.
 Product group: Groups of products that have the same overall
function or are produced from the same material type.
 Collection: Families, groups or sets of products that have
common elements of design linking them to each other e.g.3
decoration, shape, finish.
PRODUCT/RANGE DEVELOPMENT
Depends on:

 Season selected
 Buyer(his own ranges)

 Buyer strategy

4
THE LINE DEVELOPMENT MUST
ACHIEVE THE FOLLOWING:
 Understanding: acquire and maintain a thorough sense of
market and target consumer by line development team.

 Conceptualization: be able to quickly and effectively


visualize new styling ideas and communicate the
concepts.

 Creation: the ability to develop finished garment styles


that meet the expectations set forth in conceptualization
stage through an efficient design process.
5
6
RESEARCH

 Understanding of target markets

 Predict market apparel requirements

 Responsibility of translating marketing strategies into salable


products.

7
 Market research: Merchandisers can determine the
characteristics of a market through segmentation studies or by
collecting data directly from a company’s target market.

 Fashion trend research: Merchandisers must keep themselves


updated on fashion marketplace which can be achieved through
reading trade publications, international fashion magazines,
using predictive services, etc.

 Color research: By forecasting agencies like Color Council,


Promostyl, International Color Authority, etc.

 Fabric and trim research: Valuable forecasting on by fiber


organizations like DuPont, Wool mark, Cotton Incorporated
8
LINE PLAN
 Sets parameters for company’s product line

 Chart organized by product categories which shows the


number of styles, fabrics, colors, sizes that are expected to be
included in a line

 The line must take into account the following:


 The brand’s positioning
 Projected sales
 Economic conditions
 Balance by price ranges
 Balance to accommodate climate
 Balance for fashion content 9
10
11
12
13
14

COLOR BOARD
STYLING DIRECTIONS
 Styling concepts which meet the need of the target
market

 Primary factors to consider are color, fabric and


silhouette

 Inspiration from arts, music, sports, fashion etc. drives


the creative process.

 Styling concepts can be communicated through style


boards 15
16
PRODUCT DEVELOPMENT
 Process of creating each individual style within the line

 After the research process is over, silhouettes are


developed, fabrics and trims selected, prototypes made
and specifications created.

17
FABRIC SELECTION

 Must take into consideration the following factors:


 Fiber content,

 fabric-construction,

 texture and engineered effects,

 prints,

 color range,

 performance characteristics-wear factors, care requirements, drape,


etc.
 Versatility

 Price and terms

 Availability

 Minimum order quantities 18


SILHOUETTES
 Transforming garment ideas into final garment sketches

LINE SHEETS
 Line sheets are created for each style group in a line plan

 Designers provide the sketches of each style in the group


along with fabric and color swatches

19
20
PROTOTYPING
 After the silhouette has been approved,
the next step is to create a prototype or
the first sample.

 Try prototype on a fit model

 There are two primary methods to


create prototypes:
 Draping
 Flat patterns

21
FOLLOWING DATA ARE CRITICAL FOR A PROTOTYPE REQUEST

 Company name  Sample size measurements


 Season and date  Fabric description

 Style code  Bill of materials

 Product identification  Cutting instructions

 Prototype identification code  Sewing construction details

 Detailed description of the  Labeling instructions


garment  Finishing Instructions
 Technical drawing  Packaging Instructions
 Sample pattern identification  Target Price
code
22
PRE-COSTING
 Determine estimated cost for each new style

 This estimate is called pre-costing

 The precost formula must consist of material, labor,


overhead design and distribution, general and
administrative costs and mark up

23
SPECIFICATIONS

 Preliminary product specifications are made.

 Product engineering is the analysis of a style to determine


whether any pattern adjustments or construction changes can
reduce the cost of producing the style while still achieving
the desired design results.

24
25
FINAL COSTING
 Final costing or costing for sale based on data available

26
ADOPTION
 Line to viewed in entirety and evaluated

 Company decides which styles will be dropped from the


collection and which should be retained

27

You might also like