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    Company & Product Introduction

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    aman tekle
    This document provides information for a sales role at Guangzhou Wondfo Biotech Co., including responsibilities, skills requirements, training, and career opportunities. The key responsibilities include achieving sales targets, maintaining customer relationships, executing marketing strategies, and handling customer complaints. It outlines requirements for daily schedules, client visits, and regular reports and assessments. Training covers product and market knowledge, sales skills, equipment operation, and clinical applications. The document discusses analyzing the target market, competitors, and customers. It also provides templates for assessing market capacity and competitor products. Finally, it mentions striving for efficiency and creating value for customers as a core value, and that career opportunities depend on performance.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Company & Product Introduction

    Uploaded by

    aman tekle
    109 views27 pages
    This document provides information for a sales role at Guangzhou Wondfo Biotech Co., including responsibilities, skills requirements, training, and career opportunities. The key responsibilities include achieving sales targets, maintaining customer relationships, executing marketing strategies, and handling customer complaints. It outlines requirements for daily schedules, client visits, and regular reports and assessments. Training covers product and market knowledge, sales skills, equipment operation, and clinical applications. The document discusses analyzing the target market, competitors, and customers. It also provides templates for assessing market capacity and competitor products. Finally, it mentions striving for efficiency and creating value for customers as a core value, and that career opportunities depend on performance.

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    This document provides information for a sales role at Guangzhou Wondfo Biotech Co., including responsibilities, skills requirements, training, and career opportunities. The key responsibilities include achieving sales targets, maintaining customer relationships, executing marketing strategies, and handling customer complaints. It outlines requirements for daily schedules, client visits, and regular reports and assessments. Training covers product and market knowledge, sales skills, equipment operation, and clinical applications. The document discusses analyzing the target market, competitors, and customers. It also provides templates for assessing market capacity and competitor products. Finally, it mentions striving for efficiency and creating value for customers as a core value, and that career opportunities depend on performance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    109 views27 pages

    Company & Product Introduction

    Uploaded by

    aman tekle
    This document provides information for a sales role at Guangzhou Wondfo Biotech Co., including responsibilities, skills requirements, training, and career opportunities. The key responsibilities include achieving sales targets, maintaining customer relationships, executing marketing strategies, and handling customer complaints. It outlines requirements for daily schedules, client visits, and regular reports and assessments. Training covers product and market knowledge, sales skills, equipment operation, and clinical applications. The document discusses analyzing the target market, competitors, and customers. It also provides templates for assessing market capacity and competitor products. Finally, it mentions striving for efficiency and creating value for customers as a core value, and that career opportunities depend on performance.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 27

    GUANGZHOU WONDFO BIOTECH CO.,LTD.

    —— Pioneer of POCT
    01 Sales
    Responsibility
    Sales Responsibility

    • Achieve Sales Target


    • Well-master company/products information

    • Data Collection & Analysis (Target market, Competitors,


    Testing Item, price, Healthcare facility structure, etc)
    • Maintain customer relationship; New Installation and Increase
    consumption of reagents

    • Execute company marketing/ sales/ distribution channel


    strategy
    • Establish/ Maintain/ Update Client profile
    • Other task from direct supervisor
    • Responsible for customer complaint

    3
    02 Sales
    Management

    4
    Sales Management

     Daily working schedule & Summary


     Client routing visiting record & feedback (Pictures, GPS, etc; Refer to WORKBOOK)
     Weekly/Monthly/Quarterly work plan&report including sales performance/ market analysis/ Client
    Feedback, communicating with direct supervisor and adjust related marketing strategy accordingly.

     Accept sales/ products/ marketing training from company and pass related assessment.
     Monthly/ Quarterly/Annual Key performance indicator(KPI) assessment.
     Confidentiality agreement.

    Examination:
     Simulated Sales visiting and presentation
     STANDARD installation/Operation/Maintenance of Finecare Analyzer/Reagent.
     STANDARD operation of RTK.
     Basic Clinical application of main Finecare Testing items(HbA1C, CRP, AFP, PSA, T3/T4/TSH, CK-MB,
    cTnI)

    时间，考核方式需要确认！
    Basic Sale Skill
    03 & Ability
    Basic Sale Skill & Ability

     Data collection & Analysis


     Basic Product Knowledge
     Communication
     Observation
     Logic Analysis
     Sociality
     Co-operational Ability
     …..

    7
    Data collection & Analysis Training
    Market Capacity:
     List of all end-users in responsible region
     Quantity & List of End-users
     Sample flow
     Population Intensity & Economic

    End-User Analysis:
     Ability of purchasing, Samples Capability, Major parameters, patient’s payment ability
     Hospital Procurement process & Key person
     Competitors Information ( Brand/ Suppliers/ Price/ Sales Policies/ After sales service… )
     Complain & requirement…

    Competition Analysis:
     Storage condition
     Price & Sales Policies
     Supply Efficiency
     After Sale Service
     Quality Feedback
    Market Capacity Template

    Public Healthcare Facility Classification & Numbers


    No. Hospitals Classification Ethiopia Oromia Addis Dire Dawa

    1 Specialised/ Teaching Hospital VIP 　 　 　 　

    2 General Hospital A 　 　 　 　

    3 Primary/District Hospital B 　 　 　 　

    4 Health Center-Type A C 　 　 　 　

    5 Health Center-Type B(20% Fit) D 　 　 　 　 Identify all the public & private
    6 Health Center-Type C(20% Fit) / 　 　 　 　 healthcare facility classification &
    7 Health Post / 　 　 　 　
    Numbers of responsible region
    Private Healthcare Facility Classification & Numbers
    No. Hospitals Classification National Oromia Addis Dire Dawa Screening for targeted Clients
    1 Teaching Hospital VIP 　 　 　 　

    2 General/Primary Hospital A 　 　 　 　

    3 Speciality Clinics/Higher Clinics B 　 　 　 　

    4 Medium Clinic(50% Fit) C 　 　 　 　

    5 Small Clinics D 　 　 　 　
    End-User Analysis-Tazma Medical Specialized Center
    End-User Analysis-Tazma Medical Specialized Center
    Tazma Medical Center
    Basic Information ：
    • A cardiology specialty hospital with best cardiac specialists, small than primary hospital
    • Emergency Room, X-ray Room, Ultrasound Room, ICU and Lab
    • Around 10 beds. 20-30 patients daily, of which 1/3 are prescribed for testing.

    Equipment & Consumption:

    • Finecare ： HbA1c 2kit/month ， cTnI 1kit/month ， CRP 10-15test/month.


    • New Item required: Thyroid function tests, progesterone, prolactin, β-hcg, FSH, LH (tested in SNIBE
    machine but no reagent)

    • Electrolyte ： humalyte plus 10test/day


    • Hematology ： humacount 3dif
    • Chemistry ： Linear Kroma 7-16test/day
    • Fully Auto Immunoassay ： Snibe (lack of reagent supplies)
    • RDT ： Egens ， CTK, KBH (Infectious Diease RDT)
    Competition Analysis-St. Urael Internal Medicine Specialty Clinic
    Competition Analysis-St. Urael Internal Medicine Specialty Clinic

    St. Urael Internal Medicine Specialty Clinic


    Basic Information
    • Private Higher Clinics, 30-40 patients daily. 20-30 samples daily

    Equipment & Consumption


    • Finecare: HbA1c 10/day
    • Human A1c: (Reagent supplies unstable)
    • Vidas: 5-7 tests/day (Low temperature storage and shelf-life ＜ 9 months. Lack of reagents)
    • Hematology: Sysmex 3-diff

    Patient Charges:
    • HbA1c 250 Bir T3/T4/TSH 200 Bir CRP 100-150 Bir PSA 200 Bir AFP 200 Bir A1c 250 Bir
    • T3/T4/TSH 200 Bir CRP 100-150 Bir PSA 200 Bir AFP 200 Bir
    Competition Analysis

    Competition Analysis

    Finecare II/ Finecare II plus VS Mini Vidas


    Competition Analysis-Mini Vidas

    Competition Analysis
    Competition Analysis-Mini Vidas

    Competition Analysis
    Competition Analysis

    Competition Analysis

    Finecare II/ Finecare II plus VS Human A1C


    Competition Analysis-Human A1C
    Competition Analysis-Human A1C
    Team work &
    04 Striving Spirit
    21
    22
    Core Value

     Create Customer & Provide services


     Increase efficiency
    Striving & Hard working:

     the process of any small activity that creates value for customer, we also
    prepare and enrich ourselves with all efforts, that's the spirit of Striving.

     Three meaning of Striving:


     Create Value & service for clients
     Enrich our strength/ability/skill/experience & better life
     The Striving process itself.

    The outcome & result speaks for itself.


    It's about striving, persistence, dedication and happiness!
    Career Path &
    05 Opportunity
    Career Path & Opportunity
    Career Path:
    THANK YOU

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