Cultural Challenge To Business
Cultural Challenge To Business
Cultural Challenge To Business
History
History
Language
Language Education
Education
Political
Political
Culture:
Culture: systems
systems and
and
Religion
Religion values
values philosophy
philosophy
&norms
&norms
Social
Social
Symbols
Symbols institutions
institutions
Economic
Economic
systems
systems
National and organisation culture
• National (country) culture – external to firm
• Corporate (organisation) culture – internal to firm