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Virtual University of Pakistan

This document discusses what data mining can do, including classification, estimation, prediction, market basket analysis, discovering association rules, clustering, and comparing different data mining methods. It explains that data mining is one step in the knowledge discovery process that analyzes data to identify patterns and generate models.

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73 views13 pages

Virtual University of Pakistan

This document discusses what data mining can do, including classification, estimation, prediction, market basket analysis, discovering association rules, clustering, and comparing different data mining methods. It explains that data mining is one step in the knowledge discovery process that analyzes data to identify patterns and generate models.

Uploaded by

hamza abbas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Virtual University of Pakistan

Data Warehousing
Lecture-30
What can Data Mining do?

Ahsan Abdullah
Assoc. Prof. & Head
Center for Agro-Informatics Research
www.nu.edu.pk/cairindex.asp
National University of Computers & Emerging Sciences, Islamabad
Email: [email protected]
CLASSIFICATION
ESTIMATION
PREDICTION
MARKET BASKET ANALYSIS
MARKET BASKET ANALYSIS

A
Y
B

98% of people who purchased items A and B


also purchased item C

Ask graphics to replace pictures of items with similar pictures


Discovering Association Rules

TID Items
1 Bread, Cola, Milk
2 Juice, Bread
3 Juice, Cola, Diaper, Milk
4 Juice, Bread, Diaper, Milk
5 Cola, Diaper, Milk

Rules:
{Milk}  {Cola}
{Diaper, Milk}  {Juice}
CLUSTERING

Task of segmenting a heterogeneous population


into a number of more homogenous sub-groups or
clusters.
Examples of Clustering Applications
• Marketing:
• Insurance:
• Land use:
• Seismic studies:
Ambiguity in Clustering

How many clusters?


Two clusters
Four clusters
Six clusters
DESCRIPTION
Comparing Methods

• Accuracy:
• Speed:
• Robustness:
• Scalability:
• Interpretability:
• Simplicity:
Where does Data Mining fits in?

Data Mining is one step of Knowledge


Knowledge Discovery in Interpretation/
Databases (KDD) Evaluation
• Validation Tests
Data Mining • Visualization

• Identify Patterns
Preprocessing • Generate Models

• Selection
• Cleaning
• Transformation
Data
• Feature Extraction

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