TVS MOTORS

BY :ANTARA DAS,ANAND PANDEY,ANKESH MAHESHWARI,BHUVNESH

BATCH:2019-21
PROGRAM:MBA
LOGO
 IT HAS A SYMBOLIC CONTENT
 THE MAIN SYMBOL IS A LEAPING HORSE
 THE COLOR RED DEFINES FIERCE IN INDIAN CULTURE
 HORSE DEFINES UNSTOPPABILITY
 RED HORSE IN TVS LOGO DEFINES FIERCY UNSTOPPABLE RUN
 BRIGHT BLUE FONT AND REDCOLOR IMAGE DEFINES RIGHT OF
THE VIEWER
INTRODUCTION
 Established in 1911
 A multi national company
 Founder Shri T. V . Sundaram iyenger
 India’s third largest two wheeler manufacturer after Bajaj
auto on second and Hero Moto Corp. on first
 It offers product even in three – wheeler industry in India
 It is a flagship company of TVS Group.
COMPANY HISTORY
 Began with Madurai’s first bus service and sons limited,in
1911
 Owner Thirukkurungudi Sundaram Iyengar
 In 1955,sons took over the company ahead.
 Sundaram Clayton was founded in 1962 in collaboration with
Clayton Dewandre Holdings, United Kingdom
 The company set up a plant at hosur in 1978.
 In 1980, TVS 50, India's first two-seater moped launched
EXTENDED HISTORY
 - The company was incorporated as Indian Motorcycle Pvt. Ltd. on 15th
July 1984.
 Its name was changed to Indo Suzuki Motorcycles Pvt. Ltd.
 converted into a public limited company on 12th January, 1984
 The company entered into a technical know-how and assistance
agreement with Suzuki Motor Co. Ltd., of Japan on 22nd September 1984
 In 1986 the name of the company was changed from Indo Suzuki Motorcycles
Ltd.
to TVS Suzuki Ltd with effect from 18th August.
 TVS Suzuki is a joint venture between Saundaram Clayton Ltd. of the
TVS group and Suzuki Motor Corporation, Japan.
 CONTINUED:

 In 1993 the Company launched a new model of moped viz. `TVS Scooty‘’.
 In 1995 the company thought of launching one new plant
 In 1997 TVS-Suzuki (TSL) - a joint venture between the TVS group and Suzuki
Motor Corporation, Japan - was the first company to launch a 100-cc
motorcycle in the Indian market.
 In 1997 the company proposes to introduce kick start facility.
 In 1999 Suzuki has indicated to the TVS group that if it did not agree to the
Japanese company''s acquiring a majority stake, it should allow Suzuki
to set up a 100 per cent subsidiary.
 In 2001 the TVS group and Suzuki Motor Corporation September 27 parted ways
from their 15-year-old joint venture.
 Then it is known as TVS motor company.
 The headquarter is in chennai
1. CHAIRMAN :VENU SRINIVASAN

2. M.D:K N RADHAKRISHNAN

3. OTHER DIRECTORS:
 SUDARSHAN VENU
 H. LAKSHMANAN
 T. KANNAN
 C.R DUA
 R. RAMAKRISHNAN
 PRINCE ASIRVATHAM
 HEMANT KRISHAN SINGH
 DR. LAKSHMI VENU
 RAJESH NARASIMHAN
VISION AND MISSION

Responsive
to customer Customer
requirement satisfaction
s
Top 1 two Top 1 two
wheeler wheeler
manufacturer manufacturer in
in india asia

Believes in Responsible
human factor to society
ORGANIZATION
ORGANIZATIONAL STRUCTURE
MARKETING DEPARTMENT
 PROPRIETOR

 ADMINISTRATOR

 RECEPTION

 SALES MANAGER

 COUNTER EXECUTIVE

 HYPOTHECATION EXECUTIVE
ACCOUNTS DEPARTMENT DELIVERY
SECTION
ACCOUNTS MANAGER RTO

ASSISTANT MANAGER INSURANCE PRE DELIVERY

INSTRUCTOR

CASHIER SECURITY
 SERVICE DEPARTMENT
 REEPTION

 SUPERVISOR

 MECHANIC

 HELPERS

 DELIVERY BODY
 TVS GROUP
TVS group was established in 1911 by Shri T V Sundaram Iyenger. As one if india’s largest
industrial entities it epitomizes trust, value and service.
The year 1980 is one to be remembered for the indian two wheeler industry, with the roll
out of TVS 50. India’s first two seater moped that ushered in an era of affordable
personal transportation. For the indian automobile sector, it was a break through to be
etched in history.
TVS Motor company is the first two wheeler manufacture in the world to be honoured with
the hallmark of Japanese quality “The Deming Prize For Total Quality Management”.
It has the unique distinction of having sold nearly 4million the highest ever in India. It
exports its range of products to 17 countries worldwide. Its unrelenting pursuit of
customer satisfaction in all aspects if manufacturing of 2 wheelers is reflected in over
6million satisfied owners of mopeds, motorcycles and scooters. Its highly motivated
employees manufacture high quality vehicles from two manufacturing plants in Hosur
and Mysore.
MARKETING
 MARKET STRATEGY

 A marketing strategy is a process that can allow an

organization to concentrate its limited resources on the greatest
opportunities to increase sales and achieve a sustainable
competitive advantage.
 TYPES OF STRATEGIES
Every marketing strategy is unique ,There are a number of ways of categorizing these generic
strategies. A brief description of the most common categorizing schemes is presented below:

 Strategies based on market dominance - In this scheme, firms are classified based on their
market share or dominance of an industry
 Porter generic strategies - strategy on the dimensions of strategic scope and strategic
strength. Strategic scope refers to the market penetration while strategic strength refers to the
firm’s sustainable competitive advantage.
 Innovation strategies - This deals with the firm's rate of the new product development and
business model innovation.
MARKET STRATAGIES FOLLOWED BY TVS

 1. Star and Apache - key volume drivers

 2. Brand Building – focus to sustain
 3. Trying to capture the Imagination of people - TVS Motors launches
seven products in one go
 4 . Customer Satisfaction And Quality
 5 . Research And Development
 6 . Increasing Nationwide Network And Reach
 7 . Creating goodwill in the market- Serving the society
 Economic development
 Health
 Infrastructure Development
 Education and Literacy
CONTINUED…

 8 . Changing Technology when needed

 9. Launch goods carrier, gearless scooter
 10.Taking women on a ride
 THE MAJOR PRODUCTS

MOTORCYCLES

 TVS Apache RTR 180/160

 TVS Flame (125cc)

 TVS starCity (110cc)

SCOOTERS

 TVS scooty Teenz Electric

 TVS scooty WEGO

 TVS XL (60 cc)

THREE WHEELER PROJECT

 TVS Auto Rickshaw

 Investment of about Rs. 50 crore in phase I, it will cater to both passenger and
cargo segments.  
 The company expects higher margin and low competition in three – wheeler
business as compared to its two – wheeler business/
 Three – wheeler sales have grown at a CAGR of 7% over the last 9 years to 2.26
lakh units FY 05, and are expected to grow at the same rate for the next five years.
FINANCIAL ANALYSIS OF
TVS MOTORS
 SALES TURNOVER

Turnover (Rs in crore)

Turnover (Rs in crore)

15518.63

13190.06
12090.92
10757.97
8664.16

2013-14 2014-15 2015-16 2016-17 2017-18

Years
 NET PROFIT
Profit
700 646.39
600 559.85
500 451.04
Net Profit

400 347.54
300 262.04
200
100
0
2013-14 2014-15 2015-16 2016-17 2017-18
Year
 EXPENSES
Total Expenses

16000
Total Expenses 14031.79
14000

12000 11336.97
10224.26
10000 9527.78

7507.19
8000
6000

4000

2000

0
2013-14 2014-15 2015-16 2016-17 2017-18
Year
SHAREHOLDING OF TVS MOTORS

20%

Indian Promoters
5% Indian Institute
FIIs
57% Free Float

17%
 RATIO ANALYSIS
Ratios 2017 2018
Current ratio 0.75x 0.8x
Interest Coverage 12x 3.8x
Return on Equity 23% 24.8%
Return on Assets 9.3% 7.6%
Return on Capital Employed 26.4% 25.2%
THANK YOU