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PR Campaign-2

A PR campaign is a strategic, planned series of messages sent to targeted populations over a discrete period of time to achieve organizational goals in response to situations affecting the organization. When PR techniques and media are applied systematically to accomplish goals, it is termed a PR campaign. The aim of a PR campaign is to inform, create awareness, persuade, educate, motivate, and mobilize public opinion towards ideas and actions by utilizing appropriate media and methods to reach target audiences and implement programs to achieve results. A PR campaign differs from an ad campaign in that its goal is to promote services, products or ideas by building favorability, rather than directly promoting sales.

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156 views7 pages

PR Campaign-2

A PR campaign is a strategic, planned series of messages sent to targeted populations over a discrete period of time to achieve organizational goals in response to situations affecting the organization. When PR techniques and media are applied systematically to accomplish goals, it is termed a PR campaign. The aim of a PR campaign is to inform, create awareness, persuade, educate, motivate, and mobilize public opinion towards ideas and actions by utilizing appropriate media and methods to reach target audiences and implement programs to achieve results. A PR campaign differs from an ad campaign in that its goal is to promote services, products or ideas by building favorability, rather than directly promoting sales.

Uploaded by

Vipul Partap
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PR Campaign

Meaning of Campaign
 Derived from the French word “Campagne” meaning ‘open
country’.

2
What is Campaign?

 A campaign is the strategic design of a series of


messages sent to one or more targeted populations
for a discrete period of time in response to a positive
or negative situation affecting the organization.
 PR has to adopt a campaign approach to achieve
organization in a scientific manner.
Definition of PR Campaign?

> When the principals, techniques and media of public


relations are applied in a campaign approach to
accomplish a particular goal or goals of an organization, it
is termed as PR Campaign.
> Multimedia PR Campaign: as a planned and action-
oriented public relations programme based on a judicious
media-mix aimed at persuading the target audience in
accomplishing set corporate objectives.

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Types of Campaign

1. Commercial Campaign
2. Advertising Campaign
3. Marketing Campaign
4. Poverty Eradication Campaign
5. Political Campaign
6. Social Issue Campaign
7. Health Education Campaign
8. Family Planning Campaign
9. Small Saving Campaign
10. Public Relations
Campaign 10.1: Media
Relations
2. : Employee Relations
3. : Shareholders or Investors Relations
10.4: Customer Relations
10.5: Dealers and Suppliers Relations
10.6: Stakeholders Relations
10.7: Public Awareness Campaign
10.8: Public Education Campaign
10.9: Public Information Campaign
10.*: Advocacy Campaign 5
Aim of PR Campaign

 To inform and create awareness


 To persuade, educate and motivate
 To mobilize public opinion towards ideas and actions
 To utilize appropriate media and methods in reaching the
target audiences.
 To give results by implementing the programmes.
Ad Campaign v. PR Campaign

 Ad Campaign promotes sales


 PR Campaign aims at the services, products or ideas by
creating a favorable environment.

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