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Understanding Workplace Communication

Business communication involves the exchange of information between individuals and organizations to achieve business goals. It takes various forms including verbal, nonverbal, written, and electronic. Effective business communication skills are important for professional success and are used in both internal communications between employees and external communications with customers and stakeholders. The main goals of business communication are to convey orders and instructions, share reports and information, and conduct advertising, public relations, and customer interactions.

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Tamanna Sharmin Chowdhury
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145 views17 pages

Understanding Workplace Communication

Business communication involves the exchange of information between individuals and organizations to achieve business goals. It takes various forms including verbal, nonverbal, written, and electronic. Effective business communication skills are important for professional success and are used in both internal communications between employees and external communications with customers and stakeholders. The main goals of business communication are to convey orders and instructions, share reports and information, and conduct advertising, public relations, and customer interactions.

Uploaded by

Tamanna Sharmin Chowdhury
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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What is Business Communication?

• Business communication is the -


Communication between the people in the organization for the
purpose of carrying out the business activities.

• For efficiency in an organization, all the people of the organization


must be able to convey their message properly.

• The exchange of –
ideas and understanding within and outside the organization
to achieve the business goals is known as business communication.
Importance of Business Communication to you
and for Business
• High communication skill and leads high income
• Improving your commutation ability –
helps to improve your overall success
• Communication is vital to every part of business
• Different professional use communication as a tool
to correspond with their colleagues, superiors and juniors
• Business managers use communication –
to contact their stakeholders.
• Information is managed and exchanged –
thorough many oral, written and electronic form.
Skills needed for Communication

• Nonverbal communication:
– Facial
– Gesture
– Personal appearance
– Touching behavior

• Verbal Communication:
– speaking and writing
– Listening and Reading
COMMUNICATION SKILLS NEEDED IN BUSINESS

• Speaking well

• Writing well

• Displaying proper good manners

• Listening attentively
• Reading well
• Ability to use and interpret non verbal gestures
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Why Business Needs to Communicate?

• Communication is vital to every part of business.

• Employees:
- process information with computers,
- write messages,
- fill out forms,
- give and receive orders, and
- talk over the telephone.

• Executives:
- initiate business with customers and other companies
- respond to incoming messages.

9
Why Business Needs to Communicate? – cont…..

• Written communication:
- letters,
- email messages,
- memos
- reports, and

- internet documents.
Main forms of Communication in Business

a. Internal-Operational Communication

b. External-Operational Communication

c. Personal Communication

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a. Internal-Operational Communication
• All the communication –
that occurs in conducting work within a business
is classified as internal operational.

• This is the communication among the business’s workers


that is done to implement the business’s operating plan.

e.g. - provide a service,

- manufacture a product,
- sell goods, etc.

12
Internal-Operational Communication – cont …….

• Internal-operational communication takes many forms.

It includes:
• the orders and instructions -
that supervisors give workers

• reports that workers prepare concerning -


- sales,
- productions,

- inventories, etc.

• the email messages –


that employee write in carrying out their task.
b. External-Operational Communication

• This is the work-related communication that a business does


with people and groups outside the business.

• Example: when business executives communicate with

- suppliers,
- service companies,
- customers, and

- the general public.

• External-operational communication includes -


all of the business’s efforts -
- at direct selling
- telephone callbacks, 14
External-Operational Communication – cont ……

• It also includes the advertising the business does, example –


- radio and television messages,
- newspaper and magazine advertising,
- website advertising, etc.

• Also in this category is all –


that a business does to improve its public relations,
- planned publicity,
- the community service,
- the environmental friendliness of its products and
- facilities.

15
c. Personal Communication

• Personal communication is -
the exchange of information and feelings in which
we human beings engage whenever we come together.

• The employees’ attitudes towards each other,


directly affect their productivity.

16
Personal Communication – continue ……..

• In a work situation, where


heated words and flaming tempers are often present,
the employees are not likely to make their usual productive efforts.

• However, a cheerful work situation is likely to have


an equally bad effect on productivity.

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