Organization Development Change
Organization Development Change
Gordon Montoru
• Wendell Etal (1995) “Organisation Development, 5th Edition” Behavioural Science, Intervention for
organisation development, Prentice Hall, New Jersey
• Wendell Etal (2000) “Organisation Development and Transformation, 5th edition, Managing, Effective,
Change, Irwin, Mcgraw Hill
• Referred Articles
• Subba Rao, P (2004), “Management and Organisational Behaviour”, Mumbai: Himalaya Publishing House
• Subba Rao, P (2009), Essential of Human Resource Management and Industrial Relations: Text &
games. Mumbai: Himalaya Publishing House
• Apart from the prescribed textbook, you can also use other Human Resource Management and Business
Management textbooks available at the library.
Overview of OD & C
Organisation Development
Human Resource
Organisation and Organisational
Development & Change
Development
Rationale and Implementation
• Organizational development takes into consideration how the organization and its constituents
or employees function together. Does the organization meet the needs of its employees? Do
the employees work effectively to make the organization a success? How can the symbiotic
relationship between employee satisfaction and organizational success be optimized?
Organizational development places emphasis on the human factors and data inherent in the
organization-employee relationship. Organizational development strategies can be used to help
employees become more committed and more adaptable, which ultimately improves the
organization as a whole.
• The organizational development process is initiated when there is a need, gap, or
dissatisfaction within the organization, either at the upper management level or within the
employee body. Ideally, the process involves the organization in its entirety, with evidenced
support from upper management and engagement in the effort by all members from each level
of the organization.
• To launch the process, consultants with experience in organizational development and change
management are often utilized. These consultants may be internal to the company or external,
with the cautionary understanding that internal consultants might be too entrenched in the
existing company environment to effectively coordinate and enforce the action plans and
solutions required for successful change. Analysts contracted jointly with consultants can also
be an effective problem-solving method, and this route is often employed when issues arise
among executive leaders.
• Data analysis through task forces, interviews, and questionnaires can illuminate likely causes
for disconnects throughout an organization. These gaps can then be analyzed, an action plan
formed, and solutions employed. This is by no means a linear process, nor is it a brief one.
Feedback from all constituents should be elicited throughout the process and used to make
adjustments to the action plan as necessary. Constant monitoring during the entire
implementation effort is important for its success
Organisation and &acceptance.
Development Change
OD Function in Organisation
Environmen
System
t
Formal
Strategy Work System
Resources Unit
History Individual
People
(i) Conventional training in the past ofen failed to carry over the learning to the
job. Transfer of training i.e, use of the learned skills on the job is imperative lor
organisations to justify its expenses.
(ii) The piecemeal approach to training taken by many organisations was not
sufficient. Employers trained a lot of people but tailed to recognise that
organisations are systems with dynamic interpersonal relationships holding
them together. The reasonable next step was to try to change groups, units,
and entire organisations so that they will support training. This is exactly what
Organisation Development tries to do.
(iii) The third cause is the dramatic pace of change itself which requires
organisations to be extremely flexibie in order to survive and prosper.
Human Resource
Organisation and Organisation
Development & Change
Development
A Model for Managing Change
1. Motivating change,
2. Creating a vision,
3. Developing political support,
4. Managing the transition,
5. Sustaining momentum
Human Resource
Organisation and Organisation
Development & Change
Development
Managing OD Process
1. Initial diagnosis
2. Data collection
3. Data feedback and confrontation
4. Action Planning and problem solving
5. Use of interventions
6. Evaluation and follow up
Human Resource
Organisation and Organisation
Development & Change
Development
Conditions for managing change
through OD
(i) Management and all those involved must have high and visibIe
commitment: to the effort.
(ii) People who are involved need to have advance information
that enables them to know what is to happen and what they are
to do.
(iii) The effort (especially the evaluation and reward systems) must
be connected to other parts of the organisation.
(iv) The effort needs to be directed by line managers and assisted
by a change agent if necessary.
(v) The effort must be based on good diagnosis and must be
consistent with the conditions in the organisation.
(vi) Management must remain committed to the effort throughout
all its steps, from diagnosis through implementation and
evaluation.
(vii) Evaluation is essential and must consist of inore than asking
people how they felt about the effort.
(viii) People must see clearly the relationship between the effort and
'the organisation's mission and goals.
(ix) The change agent, if used,
Human Resource
Organisation must be clearly competent.
and Organisation
Development & Change
Development
Managing change and OD
• The management of change and the development of organisations have,
traditionally been called organisation development.
• French and Bell offered this classic definition: Organisation development is a long-
range effort to improve an organisation's problem-solving and renewal processes,
particularly through a more effective and collaborative management of organisation
culture with special emphasis on the culture of formal work teams-with the
assistance of a change agent, or catalyst, and the use of the theory and
technology of applied behaviour science, including action research.
• Burke had a more simple definition: Organisational development is a planned
process of change in an organisation's culture through the utiIisation of
behavioural science technology, research, and theory.
• Black and Margulies suggest that the following elements make up the
organisational development approach to the management of change :
(i) The organisational development approach to change is planned.
(ii) It is system wide or at least takes a systems perspective.
(iii) It is designed to improve the organisation in both the short and long terms.
(iv)The organisatlonal development approach to change is aimed primarily at
organisational processes rather than substantive content.
(v) It is designed to soIve problems.
(vi) It is focused primarily on human and social relationships.
Human Resource
Organisation and Organisational
Development & Change
Development
Model for Managing OD
• Introduction
Human Resource
Organisation and Organisational
Development & Change
Development
Features of AR
An analysis of action research model reveals
several characteristics of this approach. A
synthesis of the characteristics is presented
below:
(a) Problem Focus
(b) Action Oriented
(b) Cyclical Process
(d) Collaborative
(e) Experimental
(f ) Learning and Capability Building to tackle
future Problems
Human Resource
Organisation and Organisational
Development & Change
Development
WHEN AND HOW TO USE ACTION RESEARCH
IN OD
• The OD process is basically an action research programme in an organisation
desired to improve the functioning of that organisation. Effective improvement
programmes almost always require a data base, that is, they rely on systematically
obtained empirical facts for planning action, taking action, and evaluating action.
Action research supplies an approach and a process for generating and utilising
information about the system itself that will provide a base for the action
programme.
• The collaborative inquiry features of action research suggest to practitioners and lay
persons alike the desirability for jointly determining central needs, critical problems,
and hypotheses and actions. The potential experimental nature of actions inherent
in action research provides a different 'set' for managers as they try to solve
problems, that is, viewing problems in cause-effect terms and viewing solutions to
problems as only action hypotheses from a range of several alternatives.
• The nature of OD and action research are very similar. They are both variants of
applied behavioural science, they are both action oriented; they are both data
based, they both call for collaboration between insider and outsider; and they are
both problem-solving social intervention. This is why a sound organisation
development programme rests on an action research model.
An Introduction