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Sprocket Central Pty LTD: Data Analytics Approach

The document outlines a data analytics approach for a client called Sprocket Central Pty Ltd. It includes an introduction, sections on data exploration, model development, and interpretation. In the data exploration, it analyzes new customer demographics like age distribution, bike purchases, job industries, wealth segments, and car ownership. The model development looks specifically at bike purchases by gender. And the interpretation summarizes findings on job industries, wealth segments, and car ownership by state. An appendix provides a link to a GitHub repository.

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193 views10 pages

Sprocket Central Pty LTD: Data Analytics Approach

The document outlines a data analytics approach for a client called Sprocket Central Pty Ltd. It includes an introduction, sections on data exploration, model development, and interpretation. In the data exploration, it analyzes new customer demographics like age distribution, bike purchases, job industries, wealth segments, and car ownership. The model development looks specifically at bike purchases by gender. And the interpretation summarizes findings on job industries, wealth segments, and car ownership by state. An appendix provides a link to a GitHub repository.

Uploaded by

saty16
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Note: The data and information in this document is reflective of a hypothetical situation and client.

This document is to be used for KPMG Virtual Internship purposes only.

Sprocket
Central Pty Ltd
Data analytics approach
[Division Name] - [Engagement Manager], [Senior Consultant], [Junior Consultant]
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Agenda

1. Introduction
2. Data Exploration
3. Model Development
4. Interpretation
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Introduction

New customers analyze:

Look into these factors in new customers:


 Age distributions
 Number of bike purchases in 3 years / percentages purchases
 Job industry category.
 Wealth segments
 Number of cars own on each states.
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Data Exploration

Customers’ age distribution New

 As we can see, mostly our new customers


are between 25 to 48 years old.
q1: Under 25; q2: 25 to 48; q3: 48 to 59; q4: Over 59
 Number of customers from 48 to 59 years
old has big drops on percentages.

 There is a slightly increase in number of


customers over 59 years old in term of
percentages
Old
 It looks like the percentages of under 25
years old not really change.
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Model Development

Bike purchases last 3 years

 As we can see, our new customers mostly


Female with 50.6% purchases with total of
25,212 bikes

 Male contributed to 47.7% purchases with


23,765 bikes

 So we should focus on advertises on Female


customers than Male customers

Scale number of customers by 10


Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Interpretation

Job industry category. New

 Mostly our new customers are on Finance


industry and our Manufactoring customers
are still on top 2.

 The rest industries is still same

Old
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Interpretation

Wealth segments New

 In all ages, the number of Mass Customers


is the highest so we should focus on this
social class.

 After that, we should focus on High Net


Customer.

 Then Affluent Customers but mostly second


and third quadrant. Old
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Interpretation

Numbers of cars owned

 NSW should be considered the most since


numbers of customers don’t own cars is
significantly larger than that own.

 VIC and QLD has more customers that own


car that who don’t but we can try to have
something so that those owns car will buy
bikes.
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Appendix
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Appendix

https://github.com/lekhuong07/KPMG-Virtual-Internship

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