Quantitative Manangement and Decision Making

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QUANTITATIVE

MANANGEMENT AND
DECISION MAKING
SUBMITTED TO:- PROF. KALYAN SAMADDAR
SUBMITTED BY:-ABHISHEK DINGAR(19609020)
ASHWANI PRATAP SINGH(19609059)
VAIBHAV RAKHEJA(19609039)
CHIRAG GUPTA(19609045)
SHASHANK SINGH(19609034)
MAYANK SHARMA(19609011)
Application of Game Theory in
Business Model Development!
•The application of game theory helps to develop
business models to manage interactions of decision
makers either in a scenario of cooperative or competitive
approaches to behavior for conflict resolution.
•A conflict occurs when paths are crossed. It means when
one decision making entity perceives the influence of
other actions on its achievement.
•When there is a conflict of interest, it is generally
resolved through cooperative or competitive styles. A
collaborative method is a win-win approach for a
problem-solving while; competitive style is a win-lose
way
The application of game theory outside of a firm – An
Example

The application of game theory outside of a firm –


An Example
The diagram above shows a simple matrix containing various sets of strategies.
A set includes two approaches, one from you (in black) and the other by your
competitor (in blue). While other factors are assumed constant and negligible,
suppose both you and your only competitor decide to spend money on
advertisement campaigns. This results, in relatively modest payoffs of $400,000
for each (see the payoff pattern 4, 4).
Such a set of decision strategy is known as Nash Equilibrium which implies
neither entity can improve its profit, by changing its approach alone involving
an interdependence of actions. Jon Forbes Nash explained this concept in the
1950s. Furthermore, it’s visible in the famous Prisoners’ Dilemma.
As another possible strategic measure, you and your competitor do not decide to
advertise, get a payoff of $600,000 (see pattern 6, 6). Remember that in some
situations, no advertisement policy may result in reduced expenses, and that’s
why more profit.
In the case, when, either you or your competitor alone decide to advertise, earn
$500,000 payoff on it. If you don’t promote, you have to bear a loss of -$500,000,
assuming your competitor utilizes your decision consequence as his/her
opportunity (see the pattern -5, 5). In the very same way, if you advertise but
your competitor does not, he/she has to suffer a loss of -$500,000 (see pattern 5,
-5).
The application of game theory inside a
firm – An Example
For a layperson, the initial concept of the game theory
might look like just as a strategic tool to boost the
competitive abilities of a firm against its competitors
only. You can apply it successfully inside a firm, in the
perspective of considering various internal
stakeholders of a firm as players. One playing against
another!
Here is an exciting example of an application of game
theory where two internal entities of a firm “playing”
the game against each other. Remember, the purpose
of each player is to “win” against the other. The
strategies adoption to bring down the rival player is
purely motivated because of a simple fact if one wins
the other loses; (nobody wants to lose).
Let’s get back to the example.
We have two players in this game: Player A, a manager, and player B, workers. The
manager’s objective is to increase workers efficiency. His gain lies in the better
productivity of the workers. On the other hand, workers “gain” is in reduced ability
assuming a lower efficiency level benefits them.
The manager wants to make workers more efficient without monitoring them because
it incurs a cost as well as it’s a necessary evil. However, the workers perceive monitoring
threat as it compels them to work more along knowing, it’s also a weakness of the
manager due to its extra costs.
The probability of opting monitoring depends upon the “gains” of workers in the form
of reduced efficiency. In the same way, the likelihood of reduced effectiveness depends
on how much it costs to the manager to monitor the workers. When workers gains or
their monitoring cost are higher, the probability of reduced efficiency will increase as
well. The game begins!
The possible results can be in the following four situations of:
Win-Win
Win-Lose
Lose-Win
Lose-Lose
In the case of no Monitoring
If the manager does not monitor and workers
reduce efficiency, manager get -2 and workers
gains by +8. This is win situation for the player B
i.e. the workers and a loss for the manager.
Suppose workers remain efficient even without
monitoring, their gain reduce to +4 from +8. Don’t
confuse yourself here by thinking, why the heck
they remained efficient without monitoring. Take
it just as a possibility (even if there is 0.000001%
chance of such occurrence). It’s a lose situation
for the workers and a winning for the manager.
In the case of Monitoring:
If the manager monitors but still workers don’t perform well,
he faces a colossal loss as he has not only suffered monitoring
cost, but also the reduced efficiency of the workers expressed
as -8 for manager and 0 for workers.
The win-win situation lies in +4, +4. The manager monitors
and the workers perform their duties well.
The effective Application of game theory concepts

You can use its concepts to develop effective and optimal


competitive strategies for setting your product/service prices,
the level of product quantity and quality, capital budgeting,
auctioning, public policy making, research and development,
cost management and advertising.
How can you develop game theory
approaches?
First, what you need is to:
Asses the magnitude of the problem i.e. the cost-benefit
aspect of the solution of a particular problem. If it’s
worth bothering about
Then…
Recognize your specific business type i.e. a production
firm, consultancy, real estate etc. along the area of
application i.e. inside or outside of organization. The
purpose is to avoid wandering in the vast subject of the
game theory and shooting the bulls’ eye for time and
money saving.
THANKYOU

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