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STM Assignment: Lingayas Vidyapeeth

Samsung is a South Korean conglomerate founded in 1938 that is currently the world's largest smartphone and memory chip maker. It has strengths in heavy investment in technology and design, award-winning brand recognition, and a stronghold in Asian markets. However, it faces weaknesses in lack of product differentiation, overreliance on the US market, and not keeping up with market trends. Opportunities lie in diversification, acquisitions, and expanding services, while threats include increased competition, controversies, and aggressive rivals. The analysis concludes Samsung must reduce US market dependence and focus more on developing Asian markets.

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65 views10 pages

STM Assignment: Lingayas Vidyapeeth

Samsung is a South Korean conglomerate founded in 1938 that is currently the world's largest smartphone and memory chip maker. It has strengths in heavy investment in technology and design, award-winning brand recognition, and a stronghold in Asian markets. However, it faces weaknesses in lack of product differentiation, overreliance on the US market, and not keeping up with market trends. Opportunities lie in diversification, acquisitions, and expanding services, while threats include increased competition, controversies, and aggressive rivals. The analysis concludes Samsung must reduce US market dependence and focus more on developing Asian markets.

Uploaded by

Gunjan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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STM ASSIGNMENT

Lingayas Vidyapeeth

Submitted To - Ms. Alisha


Submitted By- Gunjan
Roll No- 16BMI24M
BMI 8th Semester
Strategic Marketing
Study and examine the SWOT
analysis of any organisation/industry
Of your choice
SWOT ANALYSIS OF SAMSUNG

Company: Samsung
CEO : Koh Dong Jin, Kim Ki Nam, and Kim Hyun Suk
Year founded : 1938
Headquarter : Samsung Town, South Korea
Number of Employees (2018): 320,671
Public or Private: Public
Ticker Symbol: SSNLF
Market Cap (2018): $326 Billion
Annual Revenue (2018) : $225 Billion
Profit | Net income (2018): $41 Billion
Products & Services: Camera | Smart Phones | Memory Cards | Camcorder |
TV/LEDs | PC | Stove | Refrigerator | Bulb | Home Appliances
Competitors: Apple | Huawei | Xiaomi | Oppo | Vivo | Lenovo | Sony | HTC |
Motorola | Microsoft | Google Pixel | Micromax | Asus | Gionee | Iball | Intex
| Nokia
OVERVIEW

• Samsung Electronics Co., Ltd stands today as the world’s second-


largest technology company that produces electronic devices. It is a South
Korean conglomerate business. Samsung was also titled as the number one in
consumer electronics brand worldwide and is recognized for its evolutionary
advancements in digital technology. The company is known to produce
equipment that includes telecommunications, electronics, home appliances, and
semiconductors.
• Initially being launched as an analog driven product line, it transitioned into a
universally acclaimed pioneer in technological innovation. The tech industry is
currently the world’s largest smartphone and mobile phone manufacturer.
Currently, it sells over a hundred products of different varieties and models. Its
operational branches are present in about 79 countries.
• Lee Byung-Chul founded Samsung in 1938. It initially started as a trading
company until it gradually evolved into an electronics manufacturer in the late
1960s. It employees about 320,671 workers in December of 2017.
• Its current CEOs are Koh Dong Jin, Kim Ki Nam and Kim Hyun Suk who
assumed their positions in March 2018.
STRENGTHS OF SAMSUNG

• New product concept to rollout in five months.


• Catching the pulse of the consumer, offering good
designs & understanding emotions.
• Heavy investment in technology, product design, and
human resources.
• Focus on innovative products for the high-end
market.
• Award Winning Brand
• Stronghold in the Asian Markets
WEAKNESS OF SAMSUNG

• Not pro actively coming out with newer models.


• Lack in product differentiation.
• Different models at different price points.
• Focus on mass market instead of niche markets.
• Not very user friendly designs.
• Heavily dependent on the American Markets 
• The decline in Smartphone Sales 
OPPORTUNITIES OF SAMSUNG

• Triple Protection Proposition 


• HR Management 
• Diversification and Acquisitions 
• Distinguish its service from competitors.
• Offer product variations.
• Demand for cell phone driven by the service
providers or carriers.
• Tie up with service providers.
THREATS OF SAMSUNG

• Controversies.
• Increased Competition.
• Legal and Regulatory Threats.
• Aggressive competitors, including Sony, Ericsson,
and Siemens eating into its share.
• Not an accessory and fashion statement.
• Not keeping track of the new trends in the market.
CONCLUSION

Through the SWOT analysis of Samsung, it is clear that the company is still
a global leader in chip making and smartphone brands. It has always
sustained sufficient revenue and profits as it progresses into the future.

The primary challenge it has to face is cutting back on its overreliance on


the American markets and explore the potential to operate in other markets.
It needs to focus mainly on the Asian continent that is developing at an
exceeding rate. Its limited customer base in the US is not reliable enough
and may lead to limited revenue and profits. That can become a persistent
issue for the company. They need to expand internationally and incorporate
a new consumer demographic to thrive.
Thank you

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