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Crafting Messages For Electronc Media

This chapter discusses crafting messages for electronic media. It identifies social networks, email, and instant messaging as major electronic media used for brief business communication. For email, it describes how to adapt the three-step writing process and provides guidelines for effective business email. For instant messaging, it outlines benefits like rapid response but also risks like diminished productivity if not used properly. The chapter provides tips for using various electronic media courteously and effectively in a business setting.

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Raza Shah
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42 views20 pages

Crafting Messages For Electronc Media

This chapter discusses crafting messages for electronic media. It identifies social networks, email, and instant messaging as major electronic media used for brief business communication. For email, it describes how to adapt the three-step writing process and provides guidelines for effective business email. For instant messaging, it outlines benefits like rapid response but also risks like diminished productivity if not used properly. The chapter provides tips for using various electronic media courteously and effectively in a business setting.

Uploaded by

Raza Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 20

Chapter 6

Crafting
Messages
for
Electronic
Media

6-1
Learning Objectives

After studying this chapter, you will be able to:

• Identify the major electronic media used for brief business messages
and name some of the compositional modes needed for electronic
media

• Describe the use of social networks in business communication

• Describe the evolving role of e-mail in business communication and


explain how to adapt the three-step writing process to e-mail
messages

• Describe the business benefits of instant messaging (IM) and identify


guidelines for effective IM in the workplace

6-2
6-2
Benefits of Printed Messages

• Making a formal impression


• Standing out from electronic messages
• Obeying laws requiring printed documents
• Providing unchangeable, secure records
• Reaching certain audiences

6-3
Electronic Media for
Business Communication

• Social networks
• Information and media sharing sites
• E-mail
• Instant messaging (IM)
• Text messaging Media Choices for
Brief Messages

6-4
Creating Content for

• Conversation – not lecture


• Informal but not careless
• Concise, specific, informative
• Get involved – stay involved
• Promote, but indirectly
• Be transparent and honest
• Think before you post!

6-5
Explaining Social Media in an Unusual Way

6-6
E-mail

6-7
Writing Business
E-mail Messages

• More formal than personal e-mails


• Writing quality needs to be higher
• Consequences of bad writing or poor
judgment can be much more serious

6-8
Optimizing Content for
Mobile Specific Options
Mobile Devices

• Location Based Services

• Wearable Technology

• Cloud-Based Services
Using Email in the Workplace

•Availability of Alternatives
Disadvantages

• Availability of Alternatives
Disadvantages

•Indiscriminate Use
• Indiscriminate Use

•Low-Value Messages
• Low-Value Messages

6-10
Using Email in the Workplace

• Accessing Messages
Advantages

• Sending Messages

• Scheduling Messages

6-11
Planning Email Messages

• Analyzing the Situation


Advantages

• Gathering Information

• Organizing the Message


Business Communication Writing Email Messages

Expectations for Message Quality

Importance of Subject Lines

Importance of Opening Words

Use of Emoticons

6-13
Completing Email Messages

Simplicity with an easily readable, black font


Don’t forget these steps

E-mail signature block – full name, title, company,


contact info

Revising and Proofreading

Distributing
Instant Messaging and Text Messaging

• IM in stand-alone systems
• Embedded in online
meeting and collaboration
systems, social networks
• Replacing e-mail and voice
mail in many situations

• Basic chat and video chat


• Presence awareness
• Remote display

6-15
• Rapid response
• Lower cost
• Resembles conversation better
than e-mail
• Used on a wide range of devices
• Doesn’t get misused as a “one-to-
many” broadcast as often as e-mail

Understanding the
BENEFITS of IM
6-16
Understanding the RISKS IM

• Not enough oversight


• Diminished employee productivity
• Disregard of compliance/legal issues
• Frustration due to the number of
conversations that a person can handle
• Seen as a permanent work interruption
• DON’T use instant messaging to deal
with conflicts

Understanding the
RISKS of IM http://mattdsimpson.com/8-risks-
associated-with-instant-messaging/ 6-17
Using Workplace IM Effectively
Use Instant Messaging Courteously

Use “Away” status while working

Be cautious with private information

Avoid sending personal messages

Don’t Send Long, Complex


Messages

Avoid Multiple IM Conversations

Observe All Security Guidelines

6-20
Learning Objectives: Check Your Progress
• Identify the major electronic
media used for brief business
messages and name some of
the compositional modes
needed for electronic media
• Describe the use of social
networks in business
communication
• Describe the evolving role of e-
mail in business communication
and explain how to adapt the
three-step writing process to e-
mail messages
• Describe the business benefits
of instant messaging (IM) and
identify guidelines for effective
IM in the workplace

6-19
https://www.youtube.com/watch?v=HTgYHHKs0Zw

6-24

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