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    SWOT Analysis of Hosiery Industry in India

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    KSH. DOLLY DEVI
    The document provides a SWOT analysis of the hosiery industry in India. It discusses the industry's strengths such as availability of raw materials and growing demand. Weaknesses include low productivity and poor infrastructure. Opportunities exist in adopting new production methods and government support programs. Threats come from high competition and strict environmental regulations. The conclusion calls for strategic planning to help the industry compete globally.

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    SWOT Analysis of Hosiery Industry in India

    Uploaded by

    KSH. DOLLY DEVI
    577 views14 pages
    The document provides a SWOT analysis of the hosiery industry in India. It discusses the industry's strengths such as availability of raw materials and growing demand. Weaknesses include low productivity and poor infrastructure. Opportunities exist in adopting new production methods and government support programs. Threats come from high competition and strict environmental regulations. The conclusion calls for strategic planning to help the industry compete globally.

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    SWOT analysis of hosiery Industry in India.

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    The document provides a SWOT analysis of the hosiery industry in India. It discusses the industry's strengths such as availability of raw materials and growing demand. Weaknesses include low productivity and poor infrastructure. Opportunities exist in adopting new production methods and government support programs. Threats come from high competition and strict environmental regulations. The conclusion calls for strategic planning to help the industry compete globally.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    577 views14 pages

    SWOT Analysis of Hosiery Industry in India

    Uploaded by

    KSH. DOLLY DEVI
    The document provides a SWOT analysis of the hosiery industry in India. It discusses the industry's strengths such as availability of raw materials and growing demand. Weaknesses include low productivity and poor infrastructure. Opportunities exist in adopting new production methods and government support programs. Threats come from high competition and strict environmental regulations. The conclusion calls for strategic planning to help the industry compete globally.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    SWOT analysis of “Hosiery

    Industry of India”

    Presented by
    KSH. Dolly Devi
    M.Sc. (ATS) 1st Year 2nd Semester
    College of Community Science
    Punjab Agricultural University, Ludhiana, Punjab
    INTRODUCTION
    • The history of hosiery industry dates back to
    around 3000 BC.
    • The diversity of fibres found in India, intricate
    weaving on its state-of-art manual looms and its
    organic dyes attracted buyers from all over the
    world for centuries.
    • The idea was initially ingrained and associated
    with leg wear only, but with innovation and
    understanding the same received an upward
    thrust and any knitted piece of underclothing
    began to be grouped under the category –
    Hosiery.
    • Indian knitwear industry is more than a century
    old. Dolly KSH 2020 2
    • Calcutta, the cultural capital of India, and the commercial
    capital of East India owns the credit of giving verve to this
    industry.
    • The first knitting unit in India was established in 1893 “The
    Oriental Hosiery Company Ltd” near Khiderpore Docks in
    Calcutta.
    • Ludhiana, Tirupur, Delhi, Bangalore, and Mumbai are the
    important knitwear centres
    • Key players are:
    – Monte Carlo Fashions Limited
    – Nahar Spinning Mills Ltd
    – Abhinandan Knits Pvt Ltd
    – KPR Mill Limited
    – SEL Group
     India ranked as 15th largest exporter of hosiery product (2018).
    China ranked first (44.55%) followed by Turkey and Italy
    (2018)

    Dolly KSH 2020 3


    IMPORTANCE OF HOSIERY INDUSTRY IN INDIA
    • Textile accounts for 30% of the total exports of the
    country
    – 45% knitwear
    – 50 % domestic apparel market
    • The knitwear market is expected to grow at a promising
    @9% over the next decade to reach Rs 1,61,700 crore
    from the market size of Rs 68,932 crore. (2017)
    • Tirupur is the most important export cluster, followed
    by Ludhiana.
    • More than 90% of the garment is manufactured in
    Tirupur.

    Dolly KSH 2020 4


    • Tirupur exported approximately Rs 850 crore
    worth of knitted apparels almost 40% of the
    total knitted apparel exports from India.

    • Main markets of exports for India are: US,


    Canada, Europe, Australia, Japan, and the
    Middle East.

    • The major contributors to the knitwear market


    are innerwear and t-shirts accounting for 34
    percent and 28 percent of the market
    respectively.

    Dolly KSH 2020 5


    SWOT ANALYSIS

    Dolly KSH 2020 6


    STRENGTH
    • Availability of raw materials
    • Increase in demand:
    – being preferred comparatively over woven
    garments due to their virtues of comfort,
    stretchability, easy care, and the pattern of being
    built within the knitted fabric structure.
    – growth is increasing adaptation to casual wear by
    Indians.
    • Created a niche market : India has carved a niche for
    its knitted apparels in the global market on the
    foundation of its quality, competitive pricing, and
    innovative styles.
    • Low-priced unbranded products: which contribute
    immensely to total value sales.
    • Low labor cost
    Dolly KSH 2020 7
    WEAKNESS
    • Severe power crisis
    • Low productivity: A key weakness of the Indian
    textile sector due to unskilled labor, which is
    almost three times lower than in China
    • Poor infrastructure and technology
    • Less organized industry – many manufacturers
    tend to be unregistered and smaller than in
    competing countries, limiting the use of modern
    production technologies and the capacity to
    take on large orders.
    • More focus on cotton garments- limits its
    access to the winter clothes market, while
    buyers perceive the country as slower and less
    reliable than China or Vietnam.

    Dolly KSH 2020 8


    OPPORTUNITY
    • Rise of Industry 4.0 production methods: It is a
    transformation that makes it possible to gather and
    analyze data across machines, enabling faster, more
    flexible, and more efficient processes to produce higher-
    quality goods at reduced costs.

    • The Union Ministry of Textiles has launched a


    comprehensive scheme for the development of knitting and
    knitwear sector under “PowerTex India scheme” in 2019
    key components includes:
    – Modernisation and upgradation of existing power loom
    service Centers
    – Common Facility Centre Scheme
    –

    Dolly KSH 2020 9


    – Group Work Shed Scheme.
    – Creation of New Service Centres on Public
    Private Partnership (PPP) model by industry and
    association in the knitting and knitwear clusters.

    • Federation of Hosiery Manufacturers’ Association


    of India (FOHMA)
    – was established in the early 70’s and have
    since been working concertedly to ensure
    equitable growth and sustained development
    for the Indian hosiery industry.

    • The major driving factor of knitwear market are


    fashion, media, and health and rise in the number of
    women spenders with high disposable income are
    boosting the knitwear market.

    Dolly KSH 2020 10


    THREATS
    • High competition: The country faces fierce
    competition from the West European markets, Hong
    Kong, Bangkok, Taiwan and Bangladesh.

    • Rising cotton and yarn prices

    • Removal of excise duty on branded garments in


    Bangladesh.

    • No import duty on goods imported from Bangladesh


    to India. (Importing Chinese goods to Bangladesh
    which are being exported to India)

    Dolly KSH 2020 11


    • High level of outsourcing had prevented the
    industry from undertaking large scale
    production thereby restricting scale economies.

    • Strict emission norms were implemented by


    Central Pollution Control Board (CPCB) on dying
    units. The firms were asked to install Effluent
    Treatment Plants (ETP) to avoid environmental
    pollution.

    Dolly KSH 2020 12


    Conclusions
    • India’s total textile industry market size is
    only one-fourth of that of China and to
    bridging this gap requires concrete
    planning and implementation.

    • The Government needs to take a planned


    policy decision to face competition with
    china.

    Dolly KSH 2020 13


    THANK YOU

    Dolly KSH 2020 14

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