Human Resource Strategy: Atar Thaung Htet
Human Resource Strategy: Atar Thaung Htet
Food Beverages
SBU SBU
Finance &
Production Marketing
Accounting
3
• Corporate strategy
-organizations scope and resource deployment
• Business-level strategy
-competitive strategy of a business unit in its
industry
• Marketing strategy
-targeting, segmenting and positioning for a product.
Figuring out the marketing mix
Strategic Human Resource Management
• Involves the development of a consistent, aligned
collection of practices, programs, and policies to
facilitate the achievement of the organization’s
strategic objectives.
• Requires abandoning the mindset and practices of
“personnel management” and focusing on strategic
issues than operational issues.
• Integration of all HR programs within a larger
framework, facilitating the organization’s mission and
its objectives.
Copyright © 2002 South-Western. All rights
4–5
reserved.
Traditional HR versus Strategic HR