A Presentation On CSR: Corporate Social Responsibility: Wisdom or Window Dressing?

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A Presentation on CSR

Corporate Social responsibility:


Wisdom or Window Dressing?

Submitted by:
Antara Choudhury
Jagannath Swain
Harsh Bir Kaur
Papiya Das
Nilanjan Mukherjee
Amit Kumar Shaw
What is CSR ??
• Corporate Social Responsibility is defined as
operating a business that meets or exceeds
the ethical, legal, commercial and public
expectations that society has of business at a
given point of time.

• The concept of corporate social responsibility


means that organizations have moral, ethical,
and philanthropic responsibilities in addition
to their responsibilities to earn a fair return
for investors and comply with the law.
Objective
• Generate awareness and impart skills amongst the
corporate, civic bodies and govt. bodies regarding the
importance of Corporate Social Responsibility as an
effective tool for creating an enabling environment of
equitable partnership between civil society and business.

• To encourage responsible business practices amongst


organizations
Types of CSR

• Cause related marketing.


• Cause promotion.
• Socially responsible business practice.
• Community Volunteering.
• Corporate philanthropy.
• Corporate social marketing.
Channels for Implementing CSR
• In-house team.
• Trust or foundation as an independent arm of
the company.
• Non Government organization.
• Industry Consortia.
• Collaborating with ongoing governmental
programs.
Indian Companies implementing CSR

•The Indian corporate sector spent US$ 6.31 billion on social


expenditure during 2007-08, up from US$ 3.68 billion spent
during the previous fiscal. The Steel Authority of India Ltd (SAIL),
the country's largest steel company, spent US$ 21.05 million on
CSR last year; Tata Steel Ltd, (which runs a 850-bed hospital and
rural projects in 800 villages around Jamshedpur), spends about
US$ 31.58 million as part of its annual revenue expenditure.
Now there are plans to also introduce CSR in the small and
medium enterprises (SME) sector to increase its reach in remote
areas.
Tata Group
The mission of the Tata Corporate Social
Responsibility program is to make a positive
impact on the communities in which the
company does business through its support
of select programs, outreach efforts and
initiatives that improve and enhance the
quality of life.

Their goal is to make things better for the


planet, better for people, better for
business, better now, better for the future.
Over the years, the Tata philosophy to 'Give back
what you get' has been followed by all their
enterprises across India. Be it relief measures, rural
development, health care, education and art and
culture, they have been very forthcoming. As result
every year, the Tata Group's contribution to society
has been phenomenal.
Birla
• Vision – “to actively contribute to the
social and economic development of
the communities in which we
operate. In so doing build a better,
sustainable way of life for the weaker
sections of society and raise the
country’s human development index ”.

(Mrs. Rajashree Birla, Chairperson, Aditya Birla


Centre for Community Initiatives and Rural
Development).
• The focus areas that have emerged are Education,
Health care, Sustainable livelihood, Infrastructure
development, and espousing social causes. All of our
community projects are carried out under the aegis of
The Aditya Birla Centre for Community Initiatives and
Rural Development provides the vision under the
leadership of its Chairperson, Mrs. Rajashree Birla.
• This vision underlines all CSR activities. Every
Manufacturing Unit has a CSR Cell. Every Company has
a CSR Head, who reports to the Group Executive
President (Communications & CSR) at the Centre. At
the Company, the Business Director takes on the role
of the mentor, while the onus for the successful and
time bound implementation of the projects is on the
various Unit Presidents and CSR teams. To measure the
impact of the work done, a social satisfaction survey /
audit is carried out by an external agency.
Mahindra

• Corporate Social Responsibility has always been an integral


part of the Mahindra Group's vision and the cornerstone of
our Core Value of Good Corporate Citizenship.
- Keshub Mahindra, Chairman

•   The Mahindra Group defines Corporate Social Responsibility


as making socially responsible products, engaging in socially
responsible employee relations and making a commitment to
the community around it. At the Mahindra Group, Corporate
Social Responsibility is not just a duty; it's a way of life.
• In 2005, the Group celebrated its 60th anniversary by renewing its
commitment to Corporate Social Responsibility. It pledged to dedicate 1%
of its profit (after tax), on a continuous basis towards Corporate Social
Responsibility. A unique kind of ESOPs - Employee Social Options was
launched to enable Mahindra employees to involve themselves in socially
responsible activities of their choice. The Group also announced a special
gift: to provide free cochlear implants to 60 profoundly hearing-impaired,
under-privileged children.
• In addition to giving impetus to the Nanhi Kali project for the girl child
and the Mahindra All India Talent Scholarship for the economically
disadvantaged, the Mahindra Group is planning to set up two Mahindra
Pride Schools. These schools will offer a variety of courses, with an
emphasis on employability, including training for Information Technology,
Retail, Automotive Engineering etc. They will provide new skills and
capabilities to the weaker sections of society, particularly the scheduled
castes and scheduled tribe youth. While these projects are already
underway, plans for more social initiatives are on the anvil.
ONGC
The mission of ONGC stated that the company
would have an "abiding commitment to
health, safety, and environment to enrich
quality of community life."And this mission
was reflected in its CSR activities. CSR at ONGC
began as a philanthropic activity where the
company contributed to several socio-
economic developmental programs like
building schools and hospitals, developing
agriculture and cottage industry, building
infrastructure facilities, etc., around its areas
of operation on an ad hoc basis...
Work Center Level & Community
Development Programs
ONGC was involved in various
community development programs
like promoting literacy and higher
education by providing grants or
scholarships to the economically
disadvantaged, donating money for
the construction and renovation of
schools, promoting healthcare by
organizing medical camps, eye camps,
through mobile dispensaries, etc...
Arguments For CSR
• Balances corporate power with responsibility
• Discourages government regulation.
• Promotes long term profits for business.
• Responds to changing stakeholders demand.
• Corrects social problems caused by business.
Arguments Against CSR
• Many companies are only making token gestures towards CSR in tangential ways such as
donations to charitable trusts or NGOs, sponsorship of events, etc.

• Most companies use CSR as a marketing tool to further spread the word about their business.
For instance, donation of a token amount to some cause on purchase of a particular product.
The fact that companies are hiring advertising agencies for their CSR further highlights this.

• Very few companies openly state the processes followed by them, the damage caused by
these processes, and the steps taken to minimize this damage.

• Very few companies state how much they spend on CSR. There is no mention of the amount
spent in any of their balance sheets or annual reports. Most companies just list and describe
their CSR activities and seem to be spending minimal amounts on CSR

• Generally speaking, most companies seem either unaware or don’t care about CSR. However,
all companies can be considered to be an upward learning curve with respect to CSR and it is
expected that the situation will improve.
Conclusion
• The concept of corporate social responsibility has gained
prominence from all avenues. Organizations must realize
that government alone will not be able to get success in
its endeavor to uplift the downtrodden of society. The
present societal marketing concept of companies is
constantly evolving and has given rise to a new concept-
Corporate Social Responsibility. Many of the leading
corporations across the world had realized the
importance of being associated with socially relevant
causes as a means of promoting their brands. It stems
from the desire to do good and get self satisfaction in
return as well as societal obligation of business.  
THANK YOU..!!

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