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Sprocket Central Pty LTD: Data Analytics Approach

The document outlines a data analytics approach for a hypothetical client called Sprocket Central Pty Ltd. It includes an agenda covering introduction, data exploration, model development, and interpretation. Under data exploration, the document analyzes customers' age distribution and finds most new customers are between 25-48 years old. The model development section shows bike purchases in the last 3 years were mostly by females. The interpretation section examines customer industries, wealth segments, and car ownership data to identify marketing focus areas.

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Subroto Das
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163 views

Sprocket Central Pty LTD: Data Analytics Approach

The document outlines a data analytics approach for a hypothetical client called Sprocket Central Pty Ltd. It includes an agenda covering introduction, data exploration, model development, and interpretation. Under data exploration, the document analyzes customers' age distribution and finds most new customers are between 25-48 years old. The model development section shows bike purchases in the last 3 years were mostly by females. The interpretation section examines customer industries, wealth segments, and car ownership data to identify marketing focus areas.

Uploaded by

Subroto Das
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Note: The data and information in this document is reflective of a hypothetical situation and client.

This document is to be used for KPMG Virtual Internship purposes only.

Sprocket
Central Pty Ltd
Data analytics approach
[Division Name] - [Engagement Manager], [Senior Consultant], [Junior Consultant]
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Agenda

1. Introduction
2. Data Exploration
3. Model Development
4. Interpretation
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Data Exploration

Customers’ age distribution


 Our new customers are between 25
to 48 years old.

 Number of customers from 48 to 59


years old has huge drops on
percentages. old
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Model Development

Bike purchases last 3 years

 As we can see, our new customers


mostly Female with 50.6% purchases
with total of 25,212 bikes
 Male contributed to 47.7% purchases
with 23,765 bikes
 So we should focus on advertises on
Female customers than Male
customers
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Interpretation

Job industry category


 Mostly our new customers are on
Finance industry and our Manufacturing
customers are still on top 2.
 The rest industries is still same

Wealth segments
 In all ages, the number of Mass
Customers is the highest so we should
focus on this social class.
 After that, we should focus on High Net
Customer.
 Then Affluent Customers but mostly
second and third quadrant
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Interpretation

Numbers of cars owned

 NSW should be considered the most


since numbers of customers don’t
own cars is significantly larger than
that own.
 VIC and QLD has more customers
that own car that who don’t but we
can try to have something so that
those owns car will buy bikes.
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Appendix
Note: The data and information in this document is reflective of a hypothetical situation and client. This document is to be used for KPMG Virtual Internship purposes only.

Appendix

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