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Swift Kart

E-Business refers to the use of electronic commerce and the internet to conduct business. SwiftKart is an e-commerce company established in 2016 that sells cosmetics and toiletries imported from various countries. It aims to cover the whole of Dhaka city and become the largest e-tailer in Bangladesh. It uses strategies like Facebook advertising, custom ERP systems, and responsive web design to drive its e-business model and generate revenue through online retail sales. Security concerns around hacking, fraud, and data theft are addressed through measures like multi-factor authentication and careful management of third-party relationships.

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Anowarul Islam
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103 views23 pages

Swift Kart

E-Business refers to the use of electronic commerce and the internet to conduct business. SwiftKart is an e-commerce company established in 2016 that sells cosmetics and toiletries imported from various countries. It aims to cover the whole of Dhaka city and become the largest e-tailer in Bangladesh. It uses strategies like Facebook advertising, custom ERP systems, and responsive web design to drive its e-business model and generate revenue through online retail sales. Security concerns around hacking, fraud, and data theft are addressed through measures like multi-factor authentication and careful management of third-party relationships.

Uploaded by

Anowarul Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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E-Business

in
Group Members

Group Name: Willpower


Name ID

Anowarul Islam 1510340630

Mufad Haidary 1510590630

Foez Ahmed Kabir 1510592630

Lubna Akhter 1510830630


Context of SwiftKart
• E-Commerce Compnay
• Established in June, 2016
• Offers Cosmetics and Toiletries
• Imported from UK, USA, Italy, and France and from different
parts of the world
• Mission: To cover whole Dhaka city
• Vision: Become the biggest e-tailer in Bangladesh
Range of Service
Segments Products
Eye Brow, Eye shadow, Eye liner Mascara, Kajal,
Make up
Eye Primer, Under Eye Concealer
Razor, Shaving essentials, Body spray, perfume,
Men
hair gel, face wash
Skin Cream, oil, lotion, powder, lips care
Soaps, shower gel, hair removal, female hygiene,
Bath & Body
body butter, dental care
Hair Shampoos, conditioner, hair oil, hair color
Baby care Baby bath & skin care, baby nappy
Body spray and perfume for both men and
Fragrance
women
E-Business Model
Drivers of E-Business
Adoption
• Consumer behaviour and perception
• Life style and trend
• Saving time
• Saving Cost
Management
Value Proposition
• Providing authentic products and fast delivery to its customers.
Revenue Model

Retailer

Supplier SwiftKart Consumer


Characteristics of product
• They sell cosmetics such as skin care, hair care and
fragrances
• The sell authentic products.
• The products are colorant free.
• products are easy to dispose.
Market Segment

Gender Female

Age 18-35
Demographic

Occupation Student, Job holder, Housewife,

Banani, Baridhara, Basundhara Dhanmondi, Uttara,


Geographic Dhaka
Gulshan, DOHS areas
Revenue generating strategy
• Facebook Advertising • Event Sponsorship
E-Business Infrastructure

• Customized ERP
• WooCommerce
• SiteLock
• SSL Commerz
• bKash
Web Technology
Web Content Management
• Give all the information of the product once both in website and
Facebook page
• Regarding the price, they update it basis on occasion like Eid, Puja,
Pohela Boishakh etc. and generally once in a month
• They have 100% responsive rate in Facebook
E-business strategy
and
corporate strategy
E-channel structure

Click
Analysis of e-business
strategy (SWOT)
Situation analysis
Recommendation for threats
• Fraud customer
• Lack of supply
• Increase the number of supplier
• Change the supplier
• Increase order quantity
• Advance paid to the supplier
E-business Security
• Facebook hacking
• Website destroy
• Credit card fraudulent
• Third party service provider
• Identity theft
Solution for Security
Concern
• For Facebook Hacking
• encourages its client to purchase or place order in its own website
• should not post in Facebook page from their personal account
• should not click on any kind of unauthentic page posted on
Facebook
• should not add admin they don’t know.
• For third party service provider
• use multiple authentication process
• Demilitarized Zone

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