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    Channel Fragrance Group 5: Duc Huy Quang Long Ha Trang Dieu Huong Quynh Trang

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    Hà Trang
    Chanel is a luxury brand founded in 1909 that is known for its high-end fashion, bags, perfumes and accessories. It targets elite customers who are willing to pay premium prices. While most of Chanel's products are very expensive, starting at $10,000 for haute couture clothing, its fragrances have more reasonable prices similar to other cologne brands. Chanel promotes its brand through famous models and actors and has worldwide store locations, maintaining its image of exclusivity through both high prices and limited availability.

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    Channel Fragrance Group 5: Duc Huy Quang Long Ha Trang Dieu Huong Quynh Trang

    Uploaded by

    Hà Trang
    187 views18 pages
    Chanel is a luxury brand founded in 1909 that is known for its high-end fashion, bags, perfumes and accessories. It targets elite customers who are willing to pay premium prices. While most of Chanel's products are very expensive, starting at $10,000 for haute couture clothing, its fragrances have more reasonable prices similar to other cologne brands. Chanel promotes its brand through famous models and actors and has worldwide store locations, maintaining its image of exclusivity through both high prices and limited availability.

    Original Description:

    analysis marketing mix of chanel

    Original Title

    Chanel Perfume

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    Chanel is a luxury brand founded in 1909 that is known for its high-end fashion, bags, perfumes and accessories. It targets elite customers who are willing to pay premium prices. While most of Chanel's products are very expensive, starting at $10,000 for haute couture clothing, its fragrances have more reasonable prices similar to other cologne brands. Chanel promotes its brand through famous models and actors and has worldwide store locations, maintaining its image of exclusivity through both high prices and limited availability.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    187 views18 pages

    Channel Fragrance Group 5: Duc Huy Quang Long Ha Trang Dieu Huong Quynh Trang

    Uploaded by

    Hà Trang
    Chanel is a luxury brand founded in 1909 that is known for its high-end fashion, bags, perfumes and accessories. It targets elite customers who are willing to pay premium prices. While most of Chanel's products are very expensive, starting at $10,000 for haute couture clothing, its fragrances have more reasonable prices similar to other cologne brands. Chanel promotes its brand through famous models and actors and has worldwide store locations, maintaining its image of exclusivity through both high prices and limited availability.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    Channel Fragrance

    Group 5 :
    Duc Huy
    Quang Long
    Ha Trang
    Dieu Huong
    Quynh Trang
    I. Product
    - Introduce
    • The first store was founded in 1909 as the House of Chanel in Paris.

    • This brand was founded in 1921 by Coco Chanel

    • Chanel is the most prestigious brand in the world with high-end


    products of fashion, Bags, perfumes, accessories ...
    Target customers: men and women who
    went to work
    2. Price
    Chanel is a
    premium brand for
    elite customers

    From the time, the first Chanel shop was established, it has been catering to
    the fashion needs of high-class aristocrats of the society, people who believe
    in indulgence and gratifying human appetite for the finer things. It’s target
    segment still remains the same niche and cash rich customer.
    • Therefore, Chanel charges exorbitant
    amount of money in its marketing mix
    pricing strategy but the prices are
    justified most of the time because:

    • • The final products are of world class


    quality and exemplify style and
    elegance
    • • The target segment is rich and
    therefore willing to pay
    • • Chanel as a brand is so much sought
    after that even those who are from
    upper middle class will pay to own a
    Chanel product as it increases their
    social status
    The product categories
    within Chanel have
    different pricing
    strategies, for example
    the Haute Couture is
    priced in the extreme
    high-end segment,
    starting from $10,000 to
    $60,000, with the far end
    going beyond $100,000.
    But with cologne, Chanel
    only charges a decent
    amount of money for it,
    which similar to other
    cologne brands, some
    famous cologne of Chanel
    can be easily recognized:
    Chanel No.5, Bleu De
    Chanel, Chanel Coco.
    Thus, Chanel is a brand that is eagerly waited on by the clients. Hence, the high price of
    the clothes, as the customers are rich enough to pay extraordinary prices for this sought
    out brand.
    Promotion
    in Marketing
    Mix of
    Chanel
    Chanel is a
    widely well-
    known brand
    which has an
    extreme brand
    loyalty factor
    associated with
    it.
    It also employs supermodels and
    Hollywood actors to do modelling for
    their brand
    Place in the Marketing mix of Chanel
    Headquater in Paris
    London Dubai
    Chanel has opened its new 4,500sq
    ft, two-storey boutique at Hong Kong
    International Airport (HKIA).
    Chanel sells its products through two marketing channels
    Thanks for
    watching

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