Presentation on Domino’s Pizza
Presented By:
Shobhit(743)
Ashu Shekhwat(738)
Neha Gogia(746)
Akruti Rawat(739)
Ali(732)
About the company
• Domino’s Pizza Inc. is an American pizza restaurant
chain . The corporation is headquartered in Ann
Arbor Charter Township, Michigan United States,
near Ann Arbor , Michigan.
• Founded in the United States in 1960, Domino’s is in
82 Countries, making it is second –largest franchised
pizza chain after pizza Hut.
Area Served By Domino’s In the World
Domino’s pizza since 1960…
1960 : Tom Monaghan and his brother, James, purchase
"DomiNick's," a pizza store in Ypsilanti, Mich. Monaghan
borrowed $900 to buy the store.
1961 : James Monaghan trades his half of the business to Tom
for a Volkswagen Beetle.
1965 : Tom Monaghan, the sole owner of company, renames the
business "Domino's Pizza, Inc."
1967 : The first Domino's Pizza franchise store opens in Ypsilanti,
Mich.
1988 : The first Domino's store opens on the South American
continent, in Bogota, Colombia.
1990 : Domino's Pizza signs its 1,000th franchise.
Continued....
1992 : Domino's rolls out bread sticks, the company's first
national non pizza menu item.
2000 : Domino's Pizza International opens its 2,000th store
outside the United States.
2008 : Domino’s becomes the largest sandwich delivery company
overnight when it launches a line of oven baked sandwiches.
2013 : Domino’s launches Pizza Profiles on dominos.com.
2015: Domino’s DXP™ (Delivery Expert), a specially designed and
built pizza delivery vehicle three years in the making, is launched
across 25 markets in the U.S.
2018: Domino’s vows to save pizza, one pothole at a time, with
its introduction of Paving for Pizza grants.
Jubilant FoodWorks
Jubilant FoodWorks Limited is an Indian company based
in Noida, Uttar Pradesh which holds the master
franchise for Domino's Pizza in India, Nepal, Sri Lanka and
Bangladesh, and also for Dunkin' Donuts in India. The company is
a part of the Jubilant Bhartia Group.
The company was incorporated on 26 March 1995 as Domino's
Pizza Indian Private Ltd and began operations in 1996. It changed
its name to Jubilant FoodWorks Ltd in 2009.The company opened
India's first Domino's Pizza outlet in New Delhi in 1996.
Domino’s Reinvented Itself To Win In India
In India, Starbucks sells a tandoori paneer roll. KFC
makes a “paneer zinger.” Burger King has the Whopper .
. . oh, and a Paneer King burger, too.
This is largely how international food brands court
India’s 1.32 billion consumers: by playing to local tastes.
Continued....
• REMAKING THE PIZZA
• PICKING LOCATIONS
• DETAILING DELIVERY
• MODIFYING MENUS
• BALANCING TASTES
• CHOWING DOWN
SWOT analysis of Dominos
Strengths in the SWOT analysis of Dominos
• Brand Recall: High brand recall due to its regular advertising with taglines such as ‘30
minutes nahi to free’. Such aggressive marketing has created awareness & a promise for the
brand in the market.
• Fantastic channel network: With its 9000 franchise & company owned outlets Dominos has
extensive network spread over more than 60 countries.
• Quick service & deep menu: Quicker than expected service delights the consumers and
helps the company to differentiate itself from others. In India Domino’s is trying to attract
the middle class and lower middle class people who are interested to spend their money on
pizza but in low price. Those people are eager to go for an outing in any festival and want
cheap and best family restaurant. Domino’s would be most preferable.
• Low cost alternative: They do not need high class ambience or amusement in the shop so
the establishment cost is low for the dealers and the price of pizza is very reasonable for
the customers.
• Healthier alternatives: To combat health awareness among consumers, Dominos is trying
to change their dough by having healthier fats, which is done by incorporating more whole
wheat into their crusts. The pizza toppings are also becoming healthier, and some pizzerias
are introducing salads into their menus.
• Efficient supply chain: Due to its efficient supply chain Dominos has made it possible for
quicker service so that customers don’t have to wait for long. The preference of Dominos is
because the customer can have home delivery within 30 minutes. Making a small breakfast
at home itself takes 15 minutes.
Weaknesses in the SWOT analysis of Dominos
•Operations: Large number of franchised outlets results in difficulty in handling
operations. Quality control too becomes challenging. Due to this, some of the
Dominos outlets got closed affecting the image of the brand.
•Decreasing sales in mature markets: Due to rise in health conscious population there
is decrease in revenue affecting the business as a whole.
•Low staff retention: High attrition due to the absence of proper training
& development is a major challenge for Dominos. Plus the manpower employed is also
unskilled so they quickly change jobs when they cannot adjust to the
hectic environment.
•Lesser number of eateries: Dominos has more delivery outlets then eating joints
which is a problem especially in places like malls and other locations where clearly
customers want a sitting place.
Opportunities in the SWOT analysis of Dominos
•Market Expansion: Expanding to the developing markets will be beneficial as far as
Pizza industry is concerned, as developed markets are maturing. Targeting the
developing economies should be the future strategy of the company.
•Penetration: Strengthening its outlet network by further penetrating the current
market will help Dominos to increase its revenues.
•Health conscious eatables: Introducing health conscious menu with new flavor
additives which is low in fat will result in increasing it revenues in future.
•Restaurants: By introducing exclusive Dominos restaurants in cream areas will help
the brand with more brand recognition and will also help in getting the customers who
like to eat outside in plush restaurants.
Threats in the SWOT analysis of Dominos
•Direct and Indirect Competition: Intensive competition from the local & national
players like Pizza hut, Slice of Italy. In fact, Indirect competition is more from the likes
of McDonalds and KFC wherein customers prefer burgers over pizza.
•Changing Consumer Eating habits: With government & NGO’s concentrating more on
health awareness, people are becoming more aware of what to consume & what to
avoid which is affecting the business of Dominos.
•Cost: As the cost of vegetables and raw materials rises, the cost of maintaining the
pizza chain also goes up. Plus, competition affects the bottom line of the company.
Thus managing the cash flow becomes difficult.
Domino's Pizza, Inc. PESTEL
• Political Factors
• Economic Factors
• Social Factors
• Technological Factors
• Environmental Factors
• Legal Factors
Political Factors
• Government new policy affect the business
enviroment of Domino’s.
• Taxation- tax rates and incentives.
Economic Factors
• Types of economics system in countries of
operation - what type of economic system
there is and hoe to stable it is.
Social Factors that Impact Dominos
•Demographics and skill level of the population
•Class structure, hierarchy and power structure in
the society.
•Education level as well as education standard in
the Domino's Pizza, Inc. ’s industry
Technological Factors that Impact Dominos
•Moderate R&D activity in the industry.
•New and emerging technologies like AI/Machine
learning have brought new opportunities and
possibilities.
•Increasing business automation.
•Increasing sales through mobile devices.
•Dominos advancement in drone technology.
Environmental Factors that Impact Dominos
•Climate change
•Waste management in Services sector
•Endangered species
Legal Factors that Impact Domino
• Government keeps an eye on product quality ,
hygenic atmosphere, consumer’s rights, employment
programs.
• One very famous incident that took place in India, where
Dominos was accused of Insects 'Found' In Domino's
Oregano Packets,
A massive recall was issued for the products from shelves and
then the product was tested costing the company many billions
of dollars upon the tests as India is a very major market.
Domino’s Pizza Top Innovations
• Online Ordering
• Domino’s Tracker
• A New Pizza Recipe
• Pizza Theaters
• Electric and Self-Driving
Delivery Vehicles
• AnyWare Ordering
• HotSpots
