OTT Media Monetization

OTT B2B2C
Media Billing
• Introduction • Monetization models
• Classification • Business Case
• Functional Model • Feature List
• B2B2C Relation
• Players
Introduction
• Take advantage of convergence to become an ecosystem provider of digital services creating a

marketplace for the new digital age: a digital B2B2C provider.
• These ‘B2B2C relationships’ allow content providers to serve the consumer with digital products
without having them build their own capabilities that would be required to support those
products at scale.
• These capabilities include the following:
• • Sales Channel: A distribution channel with reach into even the most rural areas. With increased
focus on sales, this becomes a massive channel for the sale of numerous products and services,
including consolidated music, video and media event packages.
• • CRM/Billing: the ability to package multiple offers from multiple providers in an easy to buy
model for consumers.
OTT Digital Services Classification
Functional Model
OTT Media
B2B2C
Relation
Players
OTT Monetization
•AVOD
•TVOD
•SVOD
•HYBIRD
•Product
TVOD
• TVOD model is quite straight forward. Standing for Transactional Video on Demand, in TVOD, businesses
charge users for every single watch, every single time. It is also known by other names such as PPV (Pay Per
View) or PPD (Pay Per Download).
• Advantages of TVOD – The Unique Selling Proposition of the TVOD model is immediacy. Consumers can
access, by renting or buying, movie and TV series much sooner after their general release on a TV broadcast.
• Disadvantages of TVOD – TVOD models have failed to capture the market and consumer confidence like
other revenue models have. With SVOD ( short for, subscription video on demand which we shall cover next)
providers rising in colossal popularity, they are actively working to close release windows and to sign
exclusive content deals. Stiff competition is stifling the growth of TVOD models. A survey by Mediabug in
2014 of UK online consumers reported that 21% of them had ever purchased a TV show or movie online.
• Examples – iTunes, Amazon Instant Go, VUDU, CinemaNow
AVOD
• AVOD stands for Advertising Video on Demand. In this model, streaming video is delivered as a free service
for end consumers. A prominent example of this service is YouTube.
• Advantages of AVOD:– AVOD offers a powerful advantage for businesses because of its free nature.
Customer acquisition costs are low compared to other models. Users can quickly sign up for the service,
often by just logging in with their Google or Social media accounts. The advertisements, often are sufficient
by themselves, to cover up for the production and hosting charges. Advertisers can utilize valuable consumer
demographic, geographic, psychographic and behavioral data points. Advertisers will be able to serve highly
personalized and targeted advertisements to their target audience. AVOD can also be bundled with the offer
for the consumer to upgrade their services by paying a monthly, quarterly or annual subscription amount.
• Disadvantages :They offer a poor user experience, and consumers have grown all too accustomed to
skipping ads online. An ad-based model might work for occasional users, but ads are likely to drive away
consumers who want more of your content or who are willing to pay a premium for a better user experience.
SVOD
• Short for subscription video on demand, SVOD models are the clear favorites among consumers. SVOD offers its users
access to an entire library of video content by simply signing up for a subscription (monthly/ quarterly, annual). It is
estimated that 3 in 4 US households have an SVOD service. And, the number of households with more than 1 SVOD
subscription is rising. Netflix is the leader of the pack, with Amazon Prime and HULU among other top OTT services.
Together with YouTube, these three services account for 79% of the total time spent viewing OTT in the US.
• Advantages of SVOD – The popularity of SVOD services is on an ever-upward trajectory. More than 64% of adults in the US
report using SVOD services monthly. And outside of the US, the subscriber base and popularity is increasing. They take up
huge chunks of bandwidth, and they are sinking physical media and broadcast TV businesses. Industry research shows that
SVOD delivers higher revenue per user. The ability to choose different tiers of subscription in SVOD is also very enticing for
customers.
• Disadvantages of SVOD – Well, not exactly a disadvantage, but a weakness is that their pricing tends to be inflexible. With
the increasing cost of content creation, this creates pressure on the profit margins for SVOD businesses.
• Examples – Netflix, Amazon Prime, HULU, Curiosity Stream, HBO Now
HYBIRD
• Hybrid Model – Hybrid models combine the best of worlds by bundling the
services in different ways. An example of how that might work out is when the
user signs up, he is provided with a library of content. The user can also choose to
opt-in for a paid pack to excess certain exclusive content. This paid pack can be
either in the Subscription or the Pay-Per-View model.
• Example – Hotstar
• Multi-Screen Model – Multi-screen models allow OTT providers the option to
their customers to subscribe to a service which enables them to access streaming
content on multiple devices so that they can watch anytime, anywhere.
OTT Product Plan
Normally Operators provide welcome

New connection charges often involve
offers(new connection) for the
one-time charges like Device charges ,
customers and they will also have plans
manual installation charges, security
for monthly ,quarterly ,semi annual and
deposits and shipping charges.
annual .
Also products can be fixed or flexible

based on optional bundles (packs). In
Lock in or Minimum contract period are
case flexible plan customer can
defined for some products.
customize the product and purchase it .
Fixed plan limits those customization .
Sample :Welcome offer
Sample
Fixed
Product
Plan(Main
Product+
Bundle
are
fixed) .
Dynamic
Product
Plan(Custo
mer
chooses the
bundle(pac
ks))
Business Cases
•KPN: Over-the-top TV for the Digital Customer

•YouView: The Future of TV (https://www.youview.com/)
•
Business Cases
KPN: Over-the-top TV for the Digital Customer

To defend market share in the broadband space, KPN wanted to launch a new offering in linear and nonlinear
video distribution over broadband networks gaining a leading position in the Dutch interactive TV (iTV) market.
KPN knew that successfully integrating the Internet and TV would help it differentiate itself in the Dutch TV
market. KPN is improving customer loyalty by providing richer and higher-quality digital video services, which
positions KPN well to generate a strong revenue stream in a B2B2C environment with content providers and
end customers.
BT Sport: Digital Game Changer
On August 1, 2013, one of the most anticipated broadcasting ventures in the world of sport was launched by
British telecommunications company BT. BT’s offering—BT Sport—is a full multiplatform, premium, broadband-
based TV channel available on a wide range of devices— from set top boxes to smartphones—free for BT
broadband subscribers. Delivering a complex, multiplatform, live streaming and video-on-demand digital
service is a complex and challenging proposition
Business case
• YouView: The Future of TV (https://www.youview.com/)
• YouView is a hybrid television platform in the United Kingdom,
developed by a partnership of three telecommunications
operators and four broadcasters.
• No contract is required, and there is no subscription charge.
Catch-up and on-demand content is delivered over the internet,
which may be chargeable by the Internet service provider (ISP),
or subject to limits and fair usage clauses.
• OTT Services: YouView’s disruptive impact on the industry lies in
its ability to bring together content providers, broadcasters,
ISPs, advertisers, set-top box manufacturers and many other
technology enablers in a unified and open ecosystem with YouView
at its heart
OTT Media access channels
• Smart phones App.
• Smart TV App.
• DTH TV Receivers.
• Over Browsers.
OTT Sales Channels
• Broadband Bundles
• Buy Direct
• Inside TV
Feature List
CUSTOMER MANAGEMENT
COMMERCIAL AND PROMOTIONAL
BUSINESS REPORTING & SEGMENTATION
ADVANCED VIDEO ANALYTICS SERVICES
CUSTOMER MANAGEMENT
Content consumption
restriction Parental Account profile editing
Master/sub account Account blacklisting Device policy
control settings for (eg. address, mail,
profile management (eg. deny access) assignment
VOD and live (eg. PIN, phone)
level, extended ratings)
Third party service

Account custom
subscription Purchase PIN Remember purchase
Payment data and logs attribute configurations
management (eg. management and reset PIN
(eg. favorite sport)
newsletters)
Data Privacy control on

Data retention policy Consent management Right to be forgotten Right to access log data according to
customer consents
MONETIZATION :COMMERCIAL AND
PROMOTIONAL
• Commercial package • Voucher

• Commercial package • Trial period
creation and management
compatibility rules management
configuration (SVOD/TVOD)
• Multiple business • Price discount on

• TVOD pricing
model application, pay recurring and not-
• User group definition configuration based on
or advert-based (eg. recurring price
transaction rate card
S/TVOD, AVOD, hybrid) elements
• Promo rules based • Priority and Configuration of

• Broadcast Pay Per
on user type and promotional cycle payment method (pre-
View
commercial packages definition paid/post-paid)
BUSINESS REPORTING & SEGMENTATION
User access (eg. Content playback

User registration Content download
login/logout) and bookmarks
Commercial
User actions (eg.
package User profile VOD catalog
favorites,
purchasing (eg. attribute updates ingestion
rating,search)
SVOD)
TV channel TV guide schedule

ingestion ingestion
ADVANCED VIDEO ANALYTICS SERVICES
FOUNDATION DATA PLATFORM CENTRAL DATA REPOSITORY TO BIG DATA TECHNOLOGY ANALYTICS LIBRARY FOR METRICS, VARS AND
SUPPORTING MULTIPLE DATA SUPPORT MARKETING, ANDROID, IOS JAVASCRIPT FOR SEGMENTS
SOURCES ADVERTISING AND COLLECTING INTERACTION
OPERATIONAL ANALYTICS AND PLAY DATA FROM APPS

OTT Media Monetization

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OTT B2B2C

• Take advantage of convergence to become an ecosystem provider of digital services creating a

Normally Operators provide welcome

Also products can be fixed or flexible

•KPN: Over-the-top TV for the Digital Customer

KPN: Over-the-top TV for the Digital Customer

Third party service

Data Privacy control on

• Commercial package • Voucher

• Multiple business • Price discount on

• Promo rules based • Priority and Configuration of

User access (eg. Content playback

TV channel TV guide schedule

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