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    A Project Report On Britannia Tanu Thapa

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    Kajal Heer
    Britannia is a well-established biscuit company in India established in 1892. Its vision is to dominate the Indian food and beverage market with tasty yet healthy products. Britannia uses marketing strategies like quality products, customer satisfaction, relationship building, and promotions. It has a large market share in India along with its main competitor Parle. Britannia produces biscuits, breads, cakes, rusks, dairy products, and gifts. While entering new product categories like chocolates, it will face competition from companies like Cadbury and Nestle. However, Britannia's strong brand image and strategies will help it succeed.

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    A Project Report On Britannia Tanu Thapa

    Uploaded by

    Kajal Heer
    329 views15 pages
    Britannia is a well-established biscuit company in India established in 1892. Its vision is to dominate the Indian food and beverage market with tasty yet healthy products. Britannia uses marketing strategies like quality products, customer satisfaction, relationship building, and promotions. It has a large market share in India along with its main competitor Parle. Britannia produces biscuits, breads, cakes, rusks, dairy products, and gifts. While entering new product categories like chocolates, it will face competition from companies like Cadbury and Nestle. However, Britannia's strong brand image and strategies will help it succeed.

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    A Project Report on britannia tanu thapa.pptx

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    Britannia is a well-established biscuit company in India established in 1892. Its vision is to dominate the Indian food and beverage market with tasty yet healthy products. Britannia uses marketing strategies like quality products, customer satisfaction, relationship building, and promotions. It has a large market share in India along with its main competitor Parle. Britannia produces biscuits, breads, cakes, rusks, dairy products, and gifts. While entering new product categories like chocolates, it will face competition from companies like Cadbury and Nestle. However, Britannia's strong brand image and strategies will help it succeed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    329 views15 pages

    A Project Report On Britannia Tanu Thapa

    Uploaded by

    Kajal Heer
    Britannia is a well-established biscuit company in India established in 1892. Its vision is to dominate the Indian food and beverage market with tasty yet healthy products. Britannia uses marketing strategies like quality products, customer satisfaction, relationship building, and promotions. It has a large market share in India along with its main competitor Parle. Britannia produces biscuits, breads, cakes, rusks, dairy products, and gifts. While entering new product categories like chocolates, it will face competition from companies like Cadbury and Nestle. However, Britannia's strong brand image and strategies will help it succeed.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    A Project Report on “Britannia

    St. soldier Management & Technical


    Institute
     
    (Jalandhar)

    Submitted By: Submitted To:


    Tanu thapa Prof. Ramandeep
    BBE 3rd Year (5th Sem) (H.O.D)
    (2015-2018)
    Table of contents
    •Introduction of Britannia
    •Vision and Mission
    •Marketing strategy
    •SWOT Analysis
    •Marketing share
    •Products of Britannia
    •Competitors
    •Process of making biscuit
    •Conclusion
    •Bibliography
    Introduction of Britannia
    The company was established in 1892,with an investment of
    Rs265.initially,biscuits were manufactured in a small house in
    central kolkat Later the enterprise was acquired by the gupta,a
    renowned attorney and operated under V.K brothers.”in
    1918,C.H.holmes,an English businessman in Kolkata, was taken on
    as a partner and The Britannia biscuit company limited was
    launched. The Mumbai factory was set up in 1924and peek
    freandUK,acquired a controlling interest in BBCo.Biscuits were in
    high demand during world war ll,which gave a boost to the
    company sales. The company name finally was changed to the
    current “Britannia industries limited “in 1979.
    Vision and Mission
    Vision:-
    To dominate the food and beverage market in India with a
    distinctive range of “ Tasty Yet Healthy” Britannia brands.

    Mission:-
    To dominant the food and beverage market in India
    through a profitable range of “ Tasty Yet Healthy” products
    by making every Indian a Britannia consumer. “ We want to
    be part of our consumer – at home, out of home, a natural
    part of his life”.
    Marketing strategy
    A strong quality of the product and customer satisfaction.
    A growing relationship with customer and customer retention.
    Focus on competitor’s activity.
    A growing emphasis on global thinking and local marketing
    planning.
    Promotional strategy.
    Marketing share of Britannia
    Both Britannia and parle account for 61% share of the market.
    India is currently the world’s largest biscuit consuming nation.
    Small business plan.
    Awareness among people.
    Rural – urban penetration.
    Products of Britannia
    The Britannia Products consists of the four sectors:
     Biscuit sectors
    Bread, Cakes and Rusk sectors
    Gift sectors
    Dairy products
    Competitors
    Process of making BISCUIT
    Conclusion
    Britannia is well established brand in biscuits market,
    hence it has a wide range of customer across the
    country. Now it is entering into a new products line
    chocolates with a special target group, though
    market is full of competitors like Cadbury, nestle etc.
    Britannia through its brand image and strategies will
    definitely turn the tables.
    Bibliography

    The data presented to you in this project


    has been compiled from the following we
    bsites:-
    Www.scribd.com
    Www.google.com

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