2020

SWIGGY
SUBMITTED BY: JAMEEL AHMAD
 2020

Swiggy is a food ordering and delivery company

based out of Bangalore, India.

Introduction Swiggy was inspired by the thought of providing

a complete food ordering and delivery solution
from the best neighborhood restaurants to the
And history urban foodie.
A single window for ordering from a wide range
of restaurants, Swiggy has their own exclusive
INTRODUCTION fleet of delivery personnel to pick up orders
from restaurants and deliver it to customers.
Having their own fleet gives us the flexibility to
offer customers a no minimum order policy on
any restaurant and accept online payments for
all partner restaurants that they work with
Their delivery personnel carry one order at a
time which ensures they get reliable and fast
deliveries.

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 It all started back in 2014 when two BITS
Pilani graduates, Sriharsha Majety and
Nandan Reddy decided they wanted to make 2020
life easier by changing the way India eats - all
with just a tap! With their idea of “hyperlocal
food delivery”, all they needed was the tech
to power it and were introduced to Rahul
Jaimini, who brought this vision to life with the
Introduction first website. And with this, Swiggy was
launched as a food ordering & delivery

And history platform.

In August of 2014, Swiggy began operations
by signing up a few restaurants in
Koramangala, Bengaluru. Soon enough, the
HISTORY first team of Hunger Saviors came into action
to deliver food within 40 minutes. Shortly
after, Swiggy raised its first round of funding
and launched the app in May of 2015. Fun
fact: The technology that delivers great food
right to your doorstep was completely
developed in-house!
With love and support from consumers,
Swiggy expanded far and wide, first through
the entire city of Bengaluru and then across
the entire country. As they say, the rest is
history.
Today, Swiggy is the leading food ordering
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and delivery platform in India. The innovative
technology, large and nimble delivery service,
 20XX

REQUIREMENTS ANALYSIS
INTRODUCTION
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REQUIREMENT ANALYSIS

INTRODUCTION SYSTEM MODELS

In today’s age of fast food and take-out, many The structure of the system can be divided into three
restaurants have chosen to focus on quick main logical components. The first component must
provide some form of menu management, allowing the
preparation and speedy delivery of orders rather
restaurant to control what can be ordered by customers.
than offering a rich dining experience. Until very The second component is the web ordering system and
recently, all of these delivery orders were placed provides the functionality for customers to place their
over the phone, but there are many order and supply all necessary details. The third and
disadvantages to this system, including the final logical component is the order retrieval system.
inconvenience of the customer needing to have Used by the restaurant to keep track of all orders which
have been placed, this component takes care of
a physical copy of the menu, lack of a visual
retrieving and displaying order information, as well as
confirmation that the order was placed correctly, updating orders which have already been processed.
and the necessity for the restaurant to have an
employee answering the phone and taking
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orders
 SYSTEM MODEL
20XX

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SYSTEM MODEL

MENU MANAGEMENT
SYSTEM

The menu management system will be available • Add a new/update/delete option for a given
only to restaurant employees and will, as the food item.
name suggests, allow them to manage the • Update price for a given food item.
menu that is displayed to users of the web
• Update default options for a given food item.
ordering system. The functions afforded by the
menu management system provide user with • Update additional information (description,
the ability to, using a graphical interface: photo, etc.) for a given food item.
• Add a new/update/delete vendor to/from the It is anticipated that the functionality provided by
menu. this component will be one of the first things
noted by the restaurant user, as they will have to
• Add a new/update/delete food category
go through it to configure their menu, etc.
to/from the menu.
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• Add a new/update/delete food item to/from the
menu.
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SYSTEM MODEL

WEB ORDERING SYSTEM

• Add an item to their current order.
Users of the web ordering system, namely • Review their current order.
restaurant customers, must be provided the • Remove an item/remove all items from their current
following functionality: order.
• Create an account. • Provide delivery and payment details.
• Manage their account. • Place an order.
• Receive confirmation in the form of an order number.
• Log in to the system.
As the goal of the system is to make the process of
• Navigate the restaurant’s menu. placing an order as simple as possible for the customer,
• Select an item from the menu. the functionality provided through the web ordering
system is restricted to that which most pertinent to
• Customize options for a selected item. accomplish the desired task

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SYSTEM MODEL

ORDER RETRIEVEL SYSTEM

Of the three components, the order retrieval

system is functionally the simplest. Like the
menu management system, it is designed to be
used only by restaurant employees, and
provides the following functions:
• Retrieve new orders from the database.
• Display the orders in an easily readable,
graphical way.
• Mark an order as having been processed and
remove it from the list of active orders.
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LIST OF PROBLEM IDENTIFIED

INTRODUCTION
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LIST OF PROBLEM IDENTIFIED

INTRODUCTION

Nowadays there has been a lot of discussion

happening in regard of the development of a food
delivery platform. You must not be unknown to the
newly acclaimed fame of Online food ordering, which
is tremendously popular among the people owing to
the convenience it offers along with. But every new
development certainly comes with its very own
challenges. Now here as we discuss food delivery
system, building a food delivery app is not that big a
problem. The real challenges are actually associated
with the maintenance of a food delivery system.

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PROBLEMS

1. CONFUSING OR 2. SERVER CAPABILITIES

COMPLICATED MENU

When hungry customers visit your site to It’s necessary for restaurants to have an
order food online, they don’t want to infrastructure in place to handle bulk
spend extra time navigating through your online food orders. In case, you run a well-
complicated online menu. A menu that planned marketing campaign to boost
doesn’t allow your customers to easily sales, it can result in high traffic on the
modify or add their food selection can be site. If your server is not capable enough
irritating for them and they might visit a to handle high traffic, your site might
more user-friendly website. crash and you’ll lose customers to your
competitors.

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PROBLEMS
3. ONLINE PAYMENT AND 4. INCONSISTENT FOOD
SUBSEQUENT DELAY IN QUALITY
REFUND

Suppose you are ordering from Dominos, and It is real job to maintain the quality of food being
you decide to pay online (net-banking or delivered to the customers. After all, the food delivered
in packages stands just no comparison to food which has
credit/debit card) just to save you from the
been served straight to the customers’ table from the
hassle of exchanging cash. Now the delivery guy kitchen, which is just a meter away in restaurants. Even
is late (post the promised 30-minute time slot), when adequate measure is taken to maintain food
you ask the delivery guy for refund. He calls up quality & packaging measures for the online orders, they
his manager, and agrees for refund. But since, still remain prone to quality lapse. Like, the pizzas may
you paid online, your refund gets processed in a turn cold, curries are certain to spill, noodles turn sticky
week. Sometimes, the Zomato’s people while sandwiches get moist. And the customers always
equate food quality to deliver quality.
deliberately don’t initiate refund and you have to
keep nagging them so as to do it.
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SOLUTION GIVEN
INTRODUCTION
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SOLUTION PROVIDED

1. CONVENIENTLY 2. SHORTENING THE TIME

MANAGEBLE MENUS OF DELIVERY

Go through online ordering process Audit every step of online food

yourself, and as a few others who are ordering system from start to finish.
unbiased to do the same. If anyone Add a tracker to track the phases and
experiences any difficulties, consider update customers about their order
re-designing your ordering layout. status via push notifications or text
messages.

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SOLUTION PROVIDED

4. CAPATIVE WALLET
3. INTANGIBILITY SERVICE

Consider creating an easy-to-use For loading money and spending on

mobile app to take orders. Moreover, ordering food and dine-in-over the app
consider to make your site responsive and they need to a have better
(mobile compliant) so that customers management (need to fasten up the
don’t face any issue while browsing process) and they must try to be quick
your site on their mobile. with their actions.

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TECHNOLOGY IMPLEMENTED
INTRODUCTION
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TECHNOLOGIES IMPLEMENTED

INTRODUCTION SYSTEM MODELS

• It is known globally that, in today’s market, it is The structure of the system can be divided into 3
extremely difficult to start a new small-scale main logical components:
business and live-through the competition from the • Web Ordering System- provides the functionality
well-established and settled owners.
for customers to place their order and supply
• In fast paced time of today, when everyone is necessary details.
squeezed for time, the majority of people are finicky
• Menu Management-allows the restaurant to control
when it comes to placing a food order. The
what can be ordered by the customers
customers of today are not only attracted because
placing an order online is very convenient but also • Order Retrieval System-This is a final logical
because they have visibility into the items offered, component. Allows restaurant to keep track of all
price and extremely simplified navigation for the orders placed. This component takes care of order
order. retrieving and displaying order information.
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 STRUCTURE
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IMPLEMENTATION

HRDWARE INTERFACE SOFTWARE INTERFACE

• Pentium Processor • Operating System: Windows (Vista/7

• 60 MB of free hard-drive space or above)
• 128 MB of RAM • Web Browser: IE 10 or above, Mozilla
FF 31 and above or Google Chrome
• Drivers: Java Runtime Environment
• Integrated Development
Environment: Eclipse J2EE or Apache
Tomcat
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 FUNTIONAL 20XX

REQUIREMEN
T
SPECIFICATIO
N
Activity Diagram:
This section lists the activity
diagram and describes the flow
of the activities in the system.
A detailed description is then
given after the figure for each
activity. Figure provides the
overview of the activity of the
Online Food Order System
application

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FACILITIES AND BENEFIT ANALYSIS

FACILITIES
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FACILITIES

MAKES THE ORDERING MONITOR YOUR EXPENSES

PROCESS EASIER INCURRED IN REAL TIME
In a normal take-out setting the customer has to call This is the greatest benefit of the online ordering
the restaurant, for that she needs the contact number, system; it gives a precise information of the
then she needs to write down the items from the cash flow in the restaurant.
menu she wants to order.This is quite a painstaking
process, and at the receiving end, the restaurant You get to keep track of costs incurred during
needs to process the order which doesn't make it any preparing an order and compare it to the cost
easier. Now, in an online process, the customer does you are giving it to the customer and keep a
all of this in one step, selecting the items from the very keen eye on your profits. In a day when you
menu and mentioning any other details. No hassles, receive hundreds of orders, this system will give
the order gets placed on the system and can be
you an accurate monetary translation of each
processed by the restaurant very quickly. Simple and
efficient and it establishes a good takeout experience.
order without having you look into cash registers

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BENEFITS

Better ROI on specials you

ONLINE SLOT RESERVATION offer
• There are plenty of mobile applications that • You can effectively use Push Notifications to offer
connect users with the closest restaurants and your customers about new dishes and combos that
provide them with the required details to reserve would help you to gain good sales on weekdays and
the table. Various active restaurants, through whooping sales of double amount on weekends.
online registration, are connected to such requests. • Timing is the key; you need to send the notifications
• They also enable end users to book their slots or on right time. For example, you can a Push
determine whether it has a free table or not. So, it Notification about your restaurant’s special dinner
reduces traffic congestion in front of restaurants. offer from morning itself.
• They also manage customers’ data and keep on • This will implant the idea in your customers’ mind
updating them with relevant information, such as and they are likely to visit as they would’ve already
discounts, special offers, and attractive deals. justified their decision due to reduced costs.

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COMPARATIVE ANALYSIS
INTRODUCTION
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INTRODUCTION

INTRODUCTION AGGREGATORS
• In this case, the potential of a growing market in the Provide a platform for customers to discover
one of the largest economies in the world is restaurants, with the ability to navigate through
analyzed. Grocery shopping, meal planning and menus of different cuisines. They manage the
cooking is now considered a chore by a good
delivery segment as well, and charge per order
proportion of the growing Indian middle class,
causing a surge in demand for services that free commission (10-15%). They are highly scalable
them of such inconveniences. Upwards of 50,000 and have all experienced remarkable growth in
restaurants in India provide home delivery, and are the Indian sector (Zomato, Foodpanda and
often only able to see marginal profits from their Swiggy). However, they also take on a
take-away sectors. significant operational load- couriers’ hiring and
• This indicates a high potential in a relatively training, maintaining equipment, etc.
untapped market.

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 Success of the Swiggy and Zomato 20XX

Delivery models:
FUND RAISED

INTRODUCTION

These services operate on Kaizen

principles and adopt ‘Just in Time’ (JIT)
strategies to maximize savings. These
savings prove to be crucial when margins
are low. The profit margin is very small
per sale, however, the total revenue
increases due to the large volumes of
sales. The goal of such startups should be
to constantly regulate and reduce the
variable costs.
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 FUNDINGS OF SWIGGY
20XX

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 COMPARISON BETWEEN SWIGGY 20XX

AND ZOMATO

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 SWOT OF SWIGGY
20XX

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 OVERVIEW
SLIDE 20XX

INTRODUCTION AND REQUIREMENT ANALYSIS PROBLEMS IDENTIFICATION

HISTORY

SOLUTION GIVEN TECHNOLOGY IMPLEMNTED COMPARATIVE ANALYSIS

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 2020

THANK YOU!